Significance of“Printing English”in the Curriculum Setting of Business English Majors(Publishing Direction)

With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.

Research and Practice of Flipped Classroom Teaching Mode of Integrated Business English Course Under MOOC Environment

As an online course-teaching mode,Massive Open Online Course(MOOC)has drawn great attention from both teachers and students.It is necessary to give full play to the advantages of MOOC resources and to enhance teachers’consciousness of“identity remodeling”in the process of Integrated Business English flipping classroom teaching.Combining the advantages of MOOC and flipped classroom teaching during before-,during-,and after-class will greatly help promote the overall quality of business English teaching in universities.

The Ethical Choice of Business English Interpreters under Chesterman’s Model of Translation Ethics

This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiative.With the increasing demand for interpreters,the paper delves into the ongoing discussion about the role of AI in translation and its limitations,especially concerning cultural subtleties and ethical issues.It highlights the importance of human interpreters’cross-cultural understanding and the ethical principles that inform their work,such as the Ethics of Representation,Service,Communication,Norm-based Ethics,and Commitment.Moreover,the paper examines how these ethical models are applied in practical business situations,including business banquets,business negotiations,business talks and business visits,etc.,and investigates the cultural misunderstandings that may occur during these interactions.The study concludes that although AI provides efficiency and cost savings,human interpreters are essential for their capacity to handle the intricacies of cross-cultural communication with cultural awareness and ethical discernment.

Teaching Strategies in Business English Translation Based on Ecological Translation

This paper addresses the singularity of the teaching evaluation system and the limited practical teaching resources in business English translation.It proposes a diversified teaching evaluation system based on ecological translation,expands practical teaching resources,and emphasizes the importance of teaching cultural differences and strengthening ecological translation theory.This approach aims to innovate and optimize the teaching mode of business English translation,thereby improving the quality of teaching and promoting students’deep understanding and application skills of business English.Consequently,this strategy brings new opportunities for development in the field of business English education.

Teaching Research on Integrating Ideological and Political Elements into Business English Reading Courses

In the current situation of economic globalization and communalization with a shared future for mankind,it is crucial to cultivate outstanding composite talents who possess morality,literacy,patriotism,business knowledge,good cross-cultural communication skills,and teamwork spirit.This requires the Business English major to increase the reform of course ideology.This article will propose several innovative paths for the ideological and political education of Business English Reading courses based on the necessity of conducting ideological and political education in Business English majors and working together with colleagues to study.

On the Reconstruction of Teachers’Role of Business English Reading Classroom Teaching Based on Literature Circle

Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teachers are no longer the masters of the reading classroom,but the helpers,participants,and researchers in the process of students’reading.The reconstruction of teachers’role can promote the benign development of relationship not only between teachers and students,but also between students and students,inject new impetus and vitality into the classroom,and improve students’reading literacy.

Unveiling the Pedagogical Potency of Quizlet:Enhancing Vocabulary Acquisition and Academic Performance Among Business English Major Students in China

The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis on the importance of vocabulary proficiency for English learners,especially those in English-related majors,this research aimed to understand the impact of Quizlet on vocabulary mastery and its connection to overall academic success.A one-academic-year longitudinal experiment was carried out involving two classes,utilizing quantitative methods for assessing vocabulary retention and academic progress.Improvement was seen in the final exam rankings and vocabulary retention rates in Quizlet-engaged classes.Hopefully,this study could provide valuable insights for educators,curriculum designers,and researchers,guiding the optimization of language acquisition strategies in the digital age.

An Investigation on Vocabulary Learning Strategies of Business English Majors

The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the questionnaires and interviews of junior Business English Majors to know the current real situation of business English vocabulary learning strategies used by business English Majors. After analyzing and discussing the problems which are reflected in the questionnaire and interview, the researcher puts forward some suggestions on vocabulary learning and teaching in Business English. The researcher hopes it is helpful for Business English Majors to learn Business English vocabulary.

On the Training Modes of Interdisciplinary and Application-oriented Talents of Business English

This paper focuses on the training modes of interdisciplinary and application-oriented talents of business English and the constructions of curriculum. In the light of our socialist market-oriented economy characteristics, the discussion proceeds, in theory and practice, by putting forward a relatively profound approach according to the trend in the demands for business English talents and to the operational patterns of business English discipline, with some suggestions about the training modes of interdisciplinary and application-oriented talents and the construction of curriculum.

An analysis of the divergent opinions on the disciplinary orientation of Business English

Starting with the introduction of current development of Business English in China, the paper points out the problems existing in the disciplinary orientation of Business English. On the basis of discussing the decisive factors in the disciplinary orientation of Business English, the paper concludes that Business English is an interdisciplinary subject which has practical applications, and Business English should take linguistics and economics as its theoretical basis.

The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

Survey Research into Cohesive Device Misuses in Business English Writing

Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.With the method of quantitative data,use and misuse frequency of cohesive devices in students’writings can be known.The paper will also analyze why misuses happen through qualitative data analysis and explore right ways of using cohesive devices.

Investigation and Survey of Graduate Employment of Business English Major——In the case of JMI

Business English Major is the key specialty in Jiangsu Maritime Institute.Grasping and understanding the situation of graduates is of very important meaning to the major construction and the personnel cultivating program.This article is mainly about the investigation and survey of graduate of 2011,and rational suggestions will be put forward on improving the quality of graduate and the major construction and the personnel cultivating program.

The Characteristics of the Prepositions and Prepositional Phrases in Business English Contracts and Translation

A majority of contracts will use many prepositions and prepositional phrases to reflect their preciseness which cause the treaty wording complicated and hard to understand. This paper tends to demonstrate the characteristics of the prepositions and prepositional phrases used in business English contracts and explore the translation strategies used in translating the features of the prepositions and the prepositional phrases in business English contracts. The findings of this paper can provide a reference for the majority of the trade workers, which can help them accurately and effectively draft or translate a contract and avoid unnecessary disputes.

To Improve Students'Linguistic Performance & Independent Thinking Abilities in Business English Teaching

Business English is a required course for English majors.By learning the course,students can know the necessary business knowledge and improve their linguistic performance and independent thinking abilities under the systematic background knowledge of industry & business theory and practice.It will be the strong foundations for students'better future career.

Investigation and Survey of Graduates Employment of Business English Major——In the Case of Employers

This article is about the investigation and survey of graduates of 2014 and 2015 majored in Business English of Jiangsu Maritime Institute. The investigation and survey was carried out on wenjuan.com. The statistics show that a great gap exists between our graduates and the employers, and we need to revise our Personnel cultivating program further. Hence, the author put forward some suggestions according to the survey.

The Influence of the Chinese and Western Culture Differences on the Translation of Business English Advertising

The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators' understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.

Countermeasures to the Problems with Business English Teaching in Vocational Schools

With the development of China's foreign trade, there is a lack in business English talents in general. As a result, higher requirements have been made for business English teaching of higher vocational education in our country. However, there are still many unfavorable problems in current higher vocational business English teaching. This article carries on the analysis of the present situation in current higher vocational business English teaching, summarizes some of the problems that exist in it, and puts forward the countermeasures and suggestions to solve these problems, in order to improve the level of higher vocational business English teaching in China, and to create more business English talents for the society and enterprises.

Presenting Knowledge System of International Trade Terms in Business English Learners＇ Dictionaries

Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example （with ＂CIF＂ as the case for analysis）, introduces 7 types of dictionary structures （overall structure, frame stzucture/megastrncture, macrostructure, microstzucture, distribution structure, cross-reference stzucture/mediostrncture and access structure）, summarizes the knowledge system of international trade terms （consisting of ＂international trade＂, ＂sets of rules of international trade terms＂, ＂Incoterms 2010＂, and ＂CIF＂）, and illustrates the methods of systematically presenting the knowledge system of international trade terms through dictionary structures in an English-English-Chinese bilingualized business English learners＇ dictionary with Oxford Business English Dictionary for Learners of English （New Edition） as a reference. Such presentation is intended for enhancing business English learners as dictionary users to grasp the knowledge of international trade terms as a whole.

New Changes in Business English Teaching System under the Background of Big Data

Big data,as an advanced form of information technology,not only brings challenges for business conductions,which is greatly influencing people’s live,but also triggers changes in business English education.This paper,inspired by the rapid development of big data technology,attempts to probe the relationship between business English teaching and big data,the influences of big data technology on business English teaching innovation.The changes in business teaching theories,notions,models and environment created by big data will be specifically discussed and analyzed in this paper in order to facilitate teachers to better carry out teaching innovations.