E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and...E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and the low-price strategy but the quality of online service as well.Importance-Performance Analysis is a method frequently used to evaluate performance and analyze competition strategies.Using IPA,this study analyzed and investigated the service quality of the online shopping of a case company and proposed 10 indexes to measure the service quality of online shopping.a number of suggestions on competition strategies were provided for the case company to improve its competition strategies.展开更多
For business service workflow,QoS-based services selection can't guarantee whether the composite service satisfies user' s requirement after delivery,because once any service interrupts or quality of service(Q...For business service workflow,QoS-based services selection can't guarantee whether the composite service satisfies user' s requirement after delivery,because once any service interrupts or quality of service(QoS) maliciously reduces,the quality of workflow will be reduced.Trustworthy services can provide reliable QoS,so trustworthiness research could improve the efficiency of services selection.This paper investigates trust assessment in the perspective of workflow.Firstly,trust network of business service workflow(TN-BSW) is proposed to analyze trust attributes;then,the trust measurement system of TN-BSW is investigated to assess the trust value quantitatively;and then,a trust-aware service recommendation model(TaSRM) is proposed to enhance the efficiency of QoS-basedservices selection;finally,experiment shows the feasibility of TN-BSWand the performance of TaSRM.展开更多
Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel busin...Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel business. Despite this slack, stakeholders in Kenya have not tried to assess the extent to which the quality of this sector may impact on destination preference. The ultimate purpose of this research was to establish the quality gap between the expected and the perceived hotel product/service quality from both the perspective of the tourists and the hotel operators in Kenya. It was motivated by the need to create parameters that can elavate the competitiveness of Kenya＇s tourism using the hotel product/service quality offer. Descriptive quantitative research design was used to establish the secondary objectives and to assess two propositions set for the study. A sample of 211 tourists and 19 hotel operators in two major tourist provinces of Kenya was used to obtain information regarding normative and perceptive hotel product/service quality. Kenya＇s only destination marketing organisation, Kenya Tourist Board （KTB） marketers were also surveyed to provide insight on Kenya＇s destination position with regard to the motivation of tourists to visit Kenya. The study established that although the attractions which make tourists come to Kenya are the unique wildlife safari, beach tourism and the natural scenery, hotel product quality and hospitality plays a vital role in motivating tourists to choose Kenya as the destination to visit. However, this study found out that while the tourists and hotel operators agree on the normative hotel product quality level, there is a significant gap between the normative quality and the perceptual quality registered by tourists who used hotel services. The study established that hotel operators only recognize quality regulatory institutions with statutory and legal authority to incriminate facilities that do not comply with laid down operational requirements such as Hotels and Restaurants Authority and the Local Authority Public Health Department. The study has proposed an integrated framework that may be utilized to build a superior national hotel product/service quality so that the economic potential of tourism is maximized in Kenya.展开更多
文摘E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and the low-price strategy but the quality of online service as well.Importance-Performance Analysis is a method frequently used to evaluate performance and analyze competition strategies.Using IPA,this study analyzed and investigated the service quality of the online shopping of a case company and proposed 10 indexes to measure the service quality of online shopping.a number of suggestions on competition strategies were provided for the case company to improve its competition strategies.
基金Supported by the Research Fund for the Doctoral Program of Higher Education of China(No.20120002110034)Initiative Scientific Research Program of Tsinghua University(No.20111080998)
文摘For business service workflow,QoS-based services selection can't guarantee whether the composite service satisfies user' s requirement after delivery,because once any service interrupts or quality of service(QoS) maliciously reduces,the quality of workflow will be reduced.Trustworthy services can provide reliable QoS,so trustworthiness research could improve the efficiency of services selection.This paper investigates trust assessment in the perspective of workflow.Firstly,trust network of business service workflow(TN-BSW) is proposed to analyze trust attributes;then,the trust measurement system of TN-BSW is investigated to assess the trust value quantitatively;and then,a trust-aware service recommendation model(TaSRM) is proposed to enhance the efficiency of QoS-basedservices selection;finally,experiment shows the feasibility of TN-BSWand the performance of TaSRM.
文摘Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel business. Despite this slack, stakeholders in Kenya have not tried to assess the extent to which the quality of this sector may impact on destination preference. The ultimate purpose of this research was to establish the quality gap between the expected and the perceived hotel product/service quality from both the perspective of the tourists and the hotel operators in Kenya. It was motivated by the need to create parameters that can elavate the competitiveness of Kenya＇s tourism using the hotel product/service quality offer. Descriptive quantitative research design was used to establish the secondary objectives and to assess two propositions set for the study. A sample of 211 tourists and 19 hotel operators in two major tourist provinces of Kenya was used to obtain information regarding normative and perceptive hotel product/service quality. Kenya＇s only destination marketing organisation, Kenya Tourist Board （KTB） marketers were also surveyed to provide insight on Kenya＇s destination position with regard to the motivation of tourists to visit Kenya. The study established that although the attractions which make tourists come to Kenya are the unique wildlife safari, beach tourism and the natural scenery, hotel product quality and hospitality plays a vital role in motivating tourists to choose Kenya as the destination to visit. However, this study found out that while the tourists and hotel operators agree on the normative hotel product quality level, there is a significant gap between the normative quality and the perceptual quality registered by tourists who used hotel services. The study established that hotel operators only recognize quality regulatory institutions with statutory and legal authority to incriminate facilities that do not comply with laid down operational requirements such as Hotels and Restaurants Authority and the Local Authority Public Health Department. The study has proposed an integrated framework that may be utilized to build a superior national hotel product/service quality so that the economic potential of tourism is maximized in Kenya.
