This paper aims to achieve these key objectives： （1） to measure the extent to which Libyan tourism businesses embrace the market orientation concept; （2） to evaluate the private and public tourism businesses＇ pe...This paper aims to achieve these key objectives： （1） to measure the extent to which Libyan tourism businesses embrace the market orientation concept; （2） to evaluate the private and public tourism businesses＇ performance; （3） to identify the link between market orientation and tourism businesses＇ performances; and （4） to test the influence of ownership and organisational positions on market orientation-business performance relationship. A number of 582 questionnaires were distributed to high-level executives and clerks in tourism businesses in Libya. The key finding is that there is a growth in market orientation adoption. The performance of the private businesses is judged to be much better than the public one. There is a positive correlation between market orientation and tourism businesses＇ performance. This link is much stronger in the private sector. The market orientation in tourism sector is a critical element to drive business performance even in the less competitive environment such as Libya. The value of the paper is that it is the first paper to focus on market orientation in tourism sector in Libya. Therefore, the paper enriches the marketing literature with findings from the Arabic and North African region. Practically, the paper demonstrates the importance of market orientation to improve the Libyan tourism sector performance. Hence, international businesses, Libyan Government, tourism sector managers and employees should benefit from the results of the study. The paper concludes with limitations and future researches.展开更多
The China (Shenzhen) Business Invitation Convention for Tourist Scenic Spots and Hotels ’94, a great gathering held for the first time by China’s tourist trade, achieved outstanding results with a total of US$2.048 ...The China (Shenzhen) Business Invitation Convention for Tourist Scenic Spots and Hotels ’94, a great gathering held for the first time by China’s tourist trade, achieved outstanding results with a total of US$2.048 billion introduced. This business invitation convention was hosted jointly by the National Tourist Bureau and the Shenzhen Municipal People’s Government, in which over 2,000 representatives of 274 tourist units in this country’s 29 provinces and展开更多
文摘This paper aims to achieve these key objectives： （1） to measure the extent to which Libyan tourism businesses embrace the market orientation concept; （2） to evaluate the private and public tourism businesses＇ performance; （3） to identify the link between market orientation and tourism businesses＇ performances; and （4） to test the influence of ownership and organisational positions on market orientation-business performance relationship. A number of 582 questionnaires were distributed to high-level executives and clerks in tourism businesses in Libya. The key finding is that there is a growth in market orientation adoption. The performance of the private businesses is judged to be much better than the public one. There is a positive correlation between market orientation and tourism businesses＇ performance. This link is much stronger in the private sector. The market orientation in tourism sector is a critical element to drive business performance even in the less competitive environment such as Libya. The value of the paper is that it is the first paper to focus on market orientation in tourism sector in Libya. Therefore, the paper enriches the marketing literature with findings from the Arabic and North African region. Practically, the paper demonstrates the importance of market orientation to improve the Libyan tourism sector performance. Hence, international businesses, Libyan Government, tourism sector managers and employees should benefit from the results of the study. The paper concludes with limitations and future researches.
文摘The China (Shenzhen) Business Invitation Convention for Tourist Scenic Spots and Hotels ’94, a great gathering held for the first time by China’s tourist trade, achieved outstanding results with a total of US$2.048 billion introduced. This business invitation convention was hosted jointly by the National Tourist Bureau and the Shenzhen Municipal People’s Government, in which over 2,000 representatives of 274 tourist units in this country’s 29 provinces and
