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Diversified Business Model of On-Demand Cooking:An Analysis Based on the Business Model Canvas
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作者 SHI Ruo-lin WANG Guo-nian 《Journal of Literature and Art Studies》 2023年第7期548-554,共7页
With the acceleration of the pace of social life and the emergence of the convenience economy,the requirements for on-demand cooking services have increased due to the increasing demand for food quality and the health... With the acceleration of the pace of social life and the emergence of the convenience economy,the requirements for on-demand cooking services have increased due to the increasing demand for food quality and the health concerns associated with takeaway food,as well as the lack of cooking skills.This paper aims to analyze the business model of on-demand cooking service platforms in China with the theory of Business Model Canvas proposed by Alexander Osterwalder.By exploring the advantages and disadvantages of the business model of on-demand door-to-door cooking,the study seeks to provide relevant recommendations. 展开更多
关键词 Business Model Canvas catering service platform door-to-door economy on-demand cooking
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