Black,Fat,Famous,and Loved:The Body That Transgresses and Fissures the Representations of the Celebrity Woman

What happens when a fat black woman shows up(or is exhibited)in environments with the highest media visibility?What are the relationships built between these bodies and viewers whose eyes are accustomed to consuming more homogeneous and controlled images?In this article,we see,through the analysis of famous women of modest social origin,among them the Brazilian singer MC Carol and the American presenter Oprah Winfrey,how the presence of dark skin and fat bodies,besides the markers of poverty,is still seen as faults that disorganize the idealized scenario of celebrities.In this sense,it is noticed that there is a hierarchy of celebrities,and that getting to the pulpit of high visibility and staying there are more dramatic tasks for those who do not belong to the subjective and imaginary repertoire of celebrities.This paper examines this question drawing on the concept of Weberian status as it is used in celebrity studies,at the same time that indicates the limitations of such approach.

WORLD STANDARDS DAY 2024 celebrated in Xi’an

The theme activity of the World Standards Day 2024 in China was held in Xi'an, Shaanxi province, on October 14. Zhang Xiaogang, former ISO President, read the congratulatory message from IEC, ISO, and ITU for this year's World Standards Day(WSD), the theme of which is “Shared vision for a better world”. Sergio Mujica, ISO Secretary-General, and Jo Cops, IEC President, addressed the event via videos.

Analysis of Celebrity Effect

随着市场经济的发展，品牌已成为市场营销的重要手段。企业聘请明星作为广告代言人的现象日益普遍，“明星效应”这个词应运而生。同时，明星效应带来的负面影响也成为颇受争议的话题。本文从明星效应现象的形成及其在日常生活中的普遍性展开分析，探讨了明星效应的积极作用及其存在的弊端，并从法律及道德层面为这些弊端提出相应的对策，以达到全面解读明星效应现象的目的。

Study on the Expression of Historic Celebrity Theme Landscapes:A Case Study of Wangxian Park in Yongchuan,China

Against the background of rapid economic development of cities in China,high-grade and diversified construction of spiritual civilization,development conditions of urban theme park were analyzed.It was proposed that exploring cultural differences of cities and diversity of landscape taste are important factors for constructing characteristic urban theme parks.Historical celebrities are spiritual connotations of the local areas because of their special regional backgrounds,so the construction of urban theme park is to explore achievements and stories of local historical celebrities,and demonstrate these achievements and stories in landscapes.It is a new approach for breaking through the standard image of urban parks,creating a leisure space with regional characteristics,and building a park that can reflect continuity of time and strike a chord in the heart of visitors.In this sense,historic celebrities are excellent materials and standing points for designing urban parks.Meanwhile,positive spiritual pursuits are integrated in designing spaces for cultivating tourists' temperament,providing a vivid educational mode of cultivating quality of the contemporaries.This attempt is to offer an innovative approach to the construction of urban theme park.

An Analysis of Celebrity Endorsements in Magazine Advertisements

The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.

Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes

This present paper explores the celebrities appearing on television advertisements. The purpose is to identify the influence of celebrity endorsement on consumer buying intention in Sri Lanka. Television Advertising is one of the marketing communication tools used to receive the attention of the customer and build their loyalty to perfume brands. Celebrity advertisement is an important and frequently used marketing tool to directly influence the consumers＇ purchase intentions. The aim of this study is to determine the effect of celebrity endorsement on customer purchasing intention for perfume brands. The survey method was used as the research method. Questionnaire was utilized in gathering information from the respondents in Colombo and Gampaha in Sri Lanka. Cluster sampling was used to select a sample size of 100 and collected data were analyzed descriptively using the SPSS 20.0 version. Correlation analysis was conducted to establish the nature of the relationship between the celebrity endorsers and consumer purchasing intention. Results showed significant relationship between the celebrity endorsement （likability, credibility, personality, attractiveness, and expertise） and consumer purchasing intention, so that all five hypotheses were accepted by this exploration.

Tourists’ Perception of Celebrity Memorial Hall Under Red Tourism Back-ground:A Case Study of Wu Lanfu Memorial Hall

Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.

Highlights of the Conference "Celebrity Tycoon and Brand"

Asummit’s conference with the theme "Celebrity, Tycoon and Brand" highlighted this event and impressed all the present. Figuring out the way

从“媒体出圈”到“价值共创”:非传统旅游城市目的地品牌生态圈塑造研究

社交媒体平台的兴起催生了“网红打卡”式新兴旅游方式,带火了一批“网红城市”。对于知名度低、传统旅游吸引物匮乏的非传统旅游城市来说,媒体“出圈”容易,却难以形成持续稳定的目的地品牌形象。基于品牌生态圈理论,通过梳理“淄博烧烤”现象的关键事件,探索从单一网红要素到目的地品牌生态圈塑造的经验模式。研究发现,非传统旅游城市品牌生态圈塑造分四个阶段:聚焦“有效治理”的品牌生态圈前期阶段、聚焦“核心IP打造”的品牌核心圈塑造阶段、聚焦“价值共创”的品牌生态圈初步形成阶段和聚焦“适应性演化能力”的城市品牌生态圈可持续发展阶段,不同阶段分别受市场契合性、感官真实性、互动参与性、多主体联动性和情感体验性因素驱动。本研究为非传统旅游城市打造从媒体出圈到目的地品牌可持续发展模式提供了有益借鉴及参考。

Physician-scientists or celebrities?Kardashian-index of gastroenterologists

BACKGROUND The coronavirus disease 2019 pandemic unleashed a flood of untrustworthy information on social media platforms,resulting in the unfortunate consequence of expert scientists'opinions getting lost amidst the chaotic sea of misinformation.The question of how much influence these esteemed scientists hold on social media platforms remains elusive.To address this scientific quandary,we sought to explore the concept of the Kardashian index(K-index),a term introduced by Hall in 2014.This metric provides a rudimentary means of evaluating whether a physician scientist's popularity on social media aligns with their significant scientific contributions.AIM To evaluate if a Gastroenterologist physician's popularity on social media is at par with their scientific contributions(research articles and publications).METHODS We conducted an extensive search to identify all gastroenterologists actively practicing and associated with the top 100 hospitals as reported by the United States News.We collected specific data on a sub-group including their names,affiliations,degrees,and sub-specializations.To gauge their social media popularity,we utilized the K-index calculation which is determined by dividing the actual number of Twitter followers by the number of researcher’s citations.The expected number of followers(F)is calculated using the formula F=43.3 C^0.32,where C represents the number of citations.RESULTS Physicians affiliated with the Mayo Clinic emerged as the most prominent presence on Twitter,constituting 16%of the total.They were followed closely by physicians from Mount Sinai Hospital(9%)and the University of Michigan Hospital(9%).Surprisingly,76%of the physicians evaluated exhibited a low K-index,falling within the range of 0 to less than 2.This suggests that a significant number of highly influential physician-scientists are not receiving due recognition,as indicated by their relatively low number of followers.On the other hand,24%of the physicians had an inflated K-index,exceeding 5,which positioned them as the"Kardashians".These individuals enjoyed greater social media popularity than their actual scientific contributions.Interestingly,our analysis revealed no discernible association between sex and K-index(P value of 0.92).CONCLUSION In the gastroenterology field,our study estimated that a majority(76%)of highly researched physicians are undervalued despite their significant scientific contributions.

Texworld Paris celebrates 25 years!

Texworld Paris celebrates 25 years!The anniversary edition of Texworld Evolution Paris will take place this summer from 3 to 5 July 2023 at the Porte de Versailles Exhibi­tion Centre.For the first time,this event will be held downtown Paris.1,300 exhibitors from some twenty countries have already confirmed their presence.

A Celebration Of Peace

This year’s International Day of the United Nations(UN)Peacekeepers,observed on 29 May,celebrated 75 years of peacekeeping under the theme Peace Begins With Me.“The UN peacekeepers are the beating heart of our commitment to a more peaceful world.For 75 years,they have supported people and communities rocked by conflict and upheaval across the globe,”said UN Secretary General Antonio Guterres.

短视频商业模式下网红特质对用户产品依恋的影响研究——基于实验研究与仿真分析的方法

伴随着短视频商业模式的发展,短视频网红特质已经成为推动用户形成产品依恋的重要因素,但目前鲜有研究对其中的实现路径与机理进行深入探究。本文基于信号理论,构建短视频商业模式下网红特质对用户产品依恋的影响模型,同时综合运用实验研究与系统动力学仿真的方法对模型进行检验。结果表明:(1)短视频网红特质对用户产品依恋具有促进作用;(2)信任感知在短视频网红特质与用户产品依恋之间起中介作用;(3)生活场景还原不仅调节短视频网红特质对用户产品依恋的影响,而且在短视频网红特质、信任感知和用户产品依恋的中介关系中起调节作用;(4)系统动力学仿真结果表明,短视频网红特质对用户产品依恋的影响是一个长期累积的过程,并且随着时间的推移,这种影响效果愈发显著。研究结果为相关企业的短视频商业模式实践提供了有益的启示和参考。

网红经济时代旅游地意象塑造演化的过程机制研究——以“淄博烧烤”为例

聚焦网红旅游地淄博,参照网络文本分析法,探究旅游地和游客多主体间互动推动旅游地意象持续塑造演化过程机制。结果显示:(1)网红经济时代“淄博烧烤”意象是在旅游地和游客互动耦合下被塑造并不断叠加演化;(2)意象演化经历了网络发酵期、政府主导期、游客自发期和意象回稳期,各阶段意象驱动力分别是网络媒介、政府主体、游客行为和稳固意象,且演化过程类似旅游地生命周期理论,但因网红经济特性,其生命周期时长及演化速度有所不同;(3)居民以积极参与和热情态度一改“主客”不平衡关系,勾勒出良好意象的清晰事实,凸显其在意象塑造中的地位和作用。

基于口述历史资源的名人历史事件语义模型构建及实证研究

[目的/意义]口述历史资源具有重要的史料价值和精神价值,具有跨图书馆、档案馆、博物馆、科技馆等多领域的异构资源特征,由口述历史资源析出的名人历史事件,其“自下而上”研究历史的新途径,受到了历史、档案、图情领域的普遍重视。事件的知识组织与应用一直是知识处理的重点和难点问题,而在数字人文视角下,名人历史事件的知识化是对名人特藏资源进行知识重组、价值挖掘和叙事展演的重要基础。[方法/过程]在前人研究的基础上,本文对名人历史事件的内涵、特征和应用需求进行了总结与分析,构建了名人历史事件语义模型,并以科学家李政道和其创办CUSPEA事件为例进行语义模型的实例化构建。[结果/结论]在名人历史事件语义模型基础上所建设的图数据库,能够形成更具灵活性、细粒度、可扩展、相关联的实体关系和知识,实现不同类型的用户对名人特色资源进行语义级查询、主题性聚合、叙事化展示和可视化呈现的知识表示。

网红特性对品牌形象的影响研究

文章基于一致性理论和晕轮效应理论构建网红特性对品牌形象影响机制模型,并利用315份调查问卷数据,实证分析了网红特性对品牌形象的影响。研究结果表明:网红特性会显著正向影响品牌形象;消费者信任在网红特性与品牌形象之间起到中介作用;产品类型在网红特性与消费者信任间起到调节作用。与搜索品相比,消费者在购买体验品时,专业性和互动性对消费者信任更具显著正向影响。与体验品相比,消费者在购买搜索品时,吸引力对消费者信任更具显著正向影响。为提高品牌效应,企业应挑选网红特性突出的主播作为代言对象,并且应根据不同产品类型挑选合适的网红。

“互联网+”视域下“网红”在高校思政教育中的影响效应研究

在“互联网+”视域下,丰富的网络资源使得在线学习和移动学习成为主流。“网红”在成为大众消费品的同时,正能量“网红”对高校思想政治教育起到导向引领和榜样作用,负能量“网红”则对大学生的人生观、价值观起到消极效果。本文首先厘清互联网及“网红”的概念,然后分析了高校思政教育的时代特点及与“网红”现象的关联,并在调研了“网红”现象在高校思政教育中的现状基础上,通过提出营造文明和谐的“互联网+”环境、改进高校传统思想政治教育方式、加强思政教育队伍建设、完善对大学生自身的教育四条途径,推动了“互联网+思政”模式的应用,丰富了思想政治教育的内容,完善了思想政治教育的教学模式。

南京医科大学的医学贡献及首创精神

南京医科大学自1934年建校以来,秉承首创精神,在基础医学、公共卫生与预防医学、临床医学,乃至中医药学等学科领域勇探“无人区”,取得了许多国际国内“第一”,除人类之病痛,助健康之完美,体现出医学报国、科技强国的历史使命感和责任感。值此建校90周年之际尝试做总结回顾,激励师生勇立报国之志,汲取新知识、创造新未来,加快建成特色鲜明“双一流”医科大学,更好地服务健康中国、教育强国战略。

商丘历史名人文化教育资源的开发与利用

历史名人文化资源是一些杰出的历史人物在文明演进历程中创造的物质文化和精神文化的载体,是一个地区历史文化的重要象征,承载着区域变迁的历史记忆。开发和利用历史名人文化教育资源,可以使这些优秀的物质文化和精神文化在新时代重新焕发生机。商丘作为一个历史悠久的文化古城,拥有丰富的历史名人文化教育资源。开发这些丰富的历史名人文化教育资源,对于保护和传承历史文化遗产、提升城市形象、推动文化旅游业发展、提高公众文化素养等都具有重要意义。

因“地”制宜:地缘关系对目的地品牌代言人选择的影响

当前,为实现地方经济发展,推动旅游目的地形象升级,利用名人为目的地品牌代言已成新趋势,但目的地品牌如何选择代言名人,现有文献却缺乏研究。文章结合中国当代社会地缘关系的双层含义,同时借鉴中国本土的关系研究,引入代言人地缘关系这一概念,并将此区分为先赋性和交往性两个维度。通过眼动实验以及情境实验,探究代言人地缘关系特征对目的地品牌代言效果的影响。研究结果表明,代言人地缘关系的交往性维度才是影响目的地品牌代言有效性的决定因素,而先赋性维度仅仅在交往低时才发挥作用;此外,文章还证实了代言真实性的中介作用与目的地品牌定位的调节作用。最后讨论了相关理论贡献与管理启示。