Although over the years, Xi＇an City Image has formed clear public perception imagery, but the lack of a distinctive strategic positioning made the image of the city has not yet achieved the unity of understanding. It...Although over the years, Xi＇an City Image has formed clear public perception imagery, but the lack of a distinctive strategic positioning made the image of the city has not yet achieved the unity of understanding. It is not conducive to the dissemination of the Xi＇an city image and improves core competitiveness. Stand at a different angle on the image of the city of Xi＇an positioning the current situation, different leaders, experts and scholars put forward a different position, the positioning feature of the overall showing as abstract and fuzzy. As an attempt, by analyzing the Xi＇an government documents and the Xi＇an real advantages as well as its competitiveness in the country, this article will re-position the city image of Xi＇an.展开更多
文摘Although over the years, Xi＇an City Image has formed clear public perception imagery, but the lack of a distinctive strategic positioning made the image of the city has not yet achieved the unity of understanding. It is not conducive to the dissemination of the Xi＇an city image and improves core competitiveness. Stand at a different angle on the image of the city of Xi＇an positioning the current situation, different leaders, experts and scholars put forward a different position, the positioning feature of the overall showing as abstract and fuzzy. As an attempt, by analyzing the Xi＇an government documents and the Xi＇an real advantages as well as its competitiveness in the country, this article will re-position the city image of Xi＇an.
