Analysis on the Development Model of Relic and Museum Tourism Products Based on ERP Analysis:A Case Study on Shandong Province

In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural heritage. The development of relic and museum tourism products is not only the inheritanceof culture and the protection of cultural relics, but also the promotion of tourism consumption under thebackground of cultural tourism integration, which has promoted the development of regional economy.With the relic and museum tourism resources in Shandong Province as the research object, through theanalysis of its resources, market and products, this paper put forward three applicable modes of relic andmuseum tourism product development, including independent development, joint development, and artauthorization, and proposed specific suggestions around the three modes.

SWOT Analysis of the Tourism Development in Dongping Lake Area of Shandong Province

Dongping Lake,Which has abundant tourism resources and advantages in geography,is one of the important Water Control Projects of South-to-North Water Diversion Project in Northern China.Though it has a wide prospect,the Dongping Lake area is lack of unified plan and management.The result of this study will provide effective solutions to the further development in Dongping Lake based on SWOT method.

Impact of Ecological Environment on Tourism Development in Shandong Province, China

With the development of the tourism year,tourism fever has become an emerging vocabulary among the public.However,the maintenance of a good ecological environment is the basis for maximizing the benefits of resources and the environment and developing tourism industry.In this paper,forest land,wetland coverage area and urban air quality were as the indicators of ecological environment quality,and the correlation between ecological environment quality and the number of inbound tourists and tourism income as well as the number of domestic tourists and tourism income in Shandong Province was analyzed.The results show that the overall ecological environment quality of Shandong Province has been continuously improved since 2008.By 2015,the forestry coverage rate increased to 24%,and the wetland area also expanded to 173 hm2.The total tourism income of Shandong Province continued to increase from 245.22 billion yuan in 2009 to 587.80 billion yuan in 2014,and the number of foreign tourists also rose from 3.10 million to 4.457 million.Typical eco-environmental quality indicators such as forest area and forest greening rate had a significant linear correlation with tourism income,and the correlation coefficients were all higher than 0.85.The results can provide relevant scientific reference for the future development of ecotourism and the protection of ecological environment.

Study on Influence of the COVID-19 Epidemic on Tourism Consumption Structure in Shandong Province

At the end of 2019,the sudden outbreak of the COVID-19 epidemic brought great challenges to the world,and China's tourism industry suffered an unprecedented heavy blow.Exploring the impact of the epidemic on tourism consumption structure has become a research focus in the post-epidemic era.In this study,based on Shandong Tourism Statistics Handbook from 2018 to 2020,taking Shandong Province as an example,the changes of total tourism revenue and tourism consumption structure in Shandong Province before and after the COVID-19 epidemic were compared to predict the development of tourism in Shandong Province in the post-epidemic era and find out existing problems,and optimization paths were put forward for the development of tourism in Shandong Province in the post-epidemic era.

Reflection on the Integrated Development of Marine Fisheries and Tourism Based on the Transformation of Fishery Facilities: A Case Study of Ningde City of Fujian Province, China

Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zones,and multiple points”,designs key projects,analyzes the existing problems in the integrated development of fishery and tourism,and proposes relevant countermeasures and suggestions.

Research on the Coupled and Coordinated Development of Tourism and Transport in Chengdu City

Based on a total of 16 indicators selected from the tourism and transport industries,an evaluation index system of the coupling and coordination development level of tourism and transport is constructed.The entropy value method and the coupling coordination degree model are used to conduct an empirical study on the development level and coupling coordination level of the transport and tourism industries in Chengdu City from 2011 to 2020.The results show that,on the whole,the coupling coordination degree of transport and tourism in Chengdu is poor and has been in a state of mild to moderate dysfunction.The development level of tourism lagged behind the development of transport from 2011 to 2012,and the two were in a state of mild dysfunction.However,from 2013 onwards,the development level of tourism was prioritized over the development level of transport.This shift caused the coupling coordination degree of the two industries to decline sharply to 0.23305 in 2013.The development level of the tourism industry increased again,reaching 0.34206 in 2019,which marked an improvement.Consequently,the coordination degree of the transport and tourism industries evolved from moderate dislocation to mild dislocation.Finally,the results of the empirical research are analyzed,and corresponding suggestions are put forward to promote the sustainable growth of the transport and tourism industries in Chengdu City.These suggestions aim to improve the coupled and coordinated development level of the two industries.

Transitional Road of Resources-exhausted Cities to Low-carbon Economy:Tourism Resources Development——A Case Study of Gejiu City

Tourism is of vital practical significance to low-carbon economic transition of resources-exhausted cities.By taking Gejiu City of Yunnan Province for example,the paper discussed that Gejiu City as the resources-exhausted city should positively develop tourism,particularly industrial heritage tourism,treating tourism development as the breakthrough and motive power of low-carbon economic transition of resources-exhausted cities,so as to walk out a unique road of tourism promoting low-carbon economic development.

Development strategies of leisure agriculture and rural tourism of Henan province based on industry convergence

The industrial convergence has developed rapidly,which benefit promoting the innovation of traditional industry and optimizing the industrial structure.The integration of agriculture and tourism can promote the development of agricultural economy and tourism economy.Based on the industrial convergence theory,this paper explains the necessity of convergence of leisure agriculture and rural tourism,and studies on the status quo of the development of tourism resources in Henan.Finally,it put forward the development strategies:(1)more support from the government is in need on policy,finance and using rural area;(2)the rural planning needs to be strengthened;(3)the agricultural resources needs to be integrated;(4)the incentive system needs to be built to attract talent.

Tourism development in Hubei province in the era of “Internet +”

The advent of the Internet consumption era has promoted the development of production mode, life mode and thinking mode, leading to the "new normal" of innovation-driven development and causing the change of all trades and professions. Moreover, the tourism industry is also affected greatly by it, which brought a new development opportunity for traditional tourism. Under the background of this era, as a province of tourism resources, the tourism industry of Hubei Province should understand the advantages and disadvantages of its development, and seek the corresponding solutions according to the times' background, in order to seek the rapid development of "Internet + tourism" and promote the sustainable development of economy.

Development and Use of Tourism Resources in Dahengshan of Mingguang City

Dahengshan is rich in natural, cultural and tourism resources. However, the existing conditions are not good. On the basis of existing conditions, this paper presents ideas of "development in the process of protection, promoting protection through development". The development of tourism resources in Dahengshan should properly treat the relationship between tourism reception ability and environmental carrying capacity, understand the relationship between tourism resource protection and development, restore destroyed tourism resources, make practical tourism plan, cultivate management personnel, improve service level, increase development investment, expand investment and financing channels, energetically develop tourism series products, increase propaganda, raise popularity, and strengthen regional tourism cooperation, finally build big Mingguang tourism circle. Landscape design should focus on ecology, in the hope of ranking in the tourism system of Mingguang City.

Development and Research on Rural Regional Characteristic Sports Tourism Industry: A Case Study of Southern Jiangxi Province

With the hope of providing basis for sound development of rural sports tourism industry in economic less-developed region and the establishment of macro industry policy,this paper demonstrated the selection of development way,space frame and product system of rural sports tourism industry in southern Jiangxi Province by consulting document literature and conducting field research and based on the analysis of social background for the rise of rural sports tourism.

Labor Flow Characteristics of Taian City in the Context of Rural Revitalization

[Objectives] To analyze and study the characteristics of rural labor flow to the tourism industry in Taian City of Shandong Province,and propose some measures for solving the problems of labor support in the development of rural tourism in Taian City. [Methods]The indicators were analyzed using the time series based on the relevant data on the labor employment and flow of rural households in Taian City in2005-2013. [Results] In Taian City,the number of rural laborers engaged in the primary industry decreased at the rate of 96 people/year,while the number of laborers engaged in the secondary and tertiary industries increased at the rate of 29 people/year and 3 people/year,respectively. The proportion of the three traditional tourism elements of transportation,lodging and catering in the tourism industry has been fluctuating,and the minimum was not lower than 30%. The recreational category was decreasing year by year,and only accounted for 1.7% in 2010.In summary,in the development of rural tourism in Taian City,the labor flow has problems such as low rural social security,weak attraction to young people,and large psychological barriers to returning to the hometown for employment. [Conclusions] In view of the problems,it is recommended to implement the rural revitalization strategy,attach importance to regional labor competition,give full play to the advantages of tourist cities,highlight product characteristics,increase cultural added value and improve the quality of operators to develop rural tourism. This study is intended to provide a scientific reference for talent support for rural revitalization in Taian City.

数字经济背景下山东省文化与旅游产业融合发展的测度与路径研究

文化产业与旅游产业之间存在着天然的融合诉求,而数字技术已成为文旅融合高质量发展的助推力。依据文化产业与旅游产业的产业特性及两者相互作用机制,本文从产业规模、产业接待、产业实力、产业效益4个维度构建文旅产业指标体系,引入耦合协调度模型对山东省2010~2020年的文旅产业发展水平及耦合协调程度进行测度,并分析时序变化。研究结果表明:山东省文化产业与旅游产业总体发展水平逐年提高,而文化产业发展普遍滞后于旅游产业发展;耦合协调度呈现出稳步上升态势,由0.390 8提高到0.900 6,协调等级由轻度失调提升到优质协调。基于此,从培育文旅产业增强文旅融合发展新动能,构建数字文旅平台健全价值共创机制,拓展技术与产品创新传导渠道,培养新型文旅数字化人才等方面,提出了促进数字经济赋能文旅融合高质量发展的路径。

黑龙江省冰雪旅游产业数字化转型路径研究

近年来,为实现东北全面振兴以及黑龙江省冰雪经济的高质量发展,需充分发挥冰雪资源优势,重点发展冰雪旅游产业。随着数字技术的飞速发展,黑龙江省冰雪旅游产业数字化转型势在必行,但当前转型仍面临冰雪旅游机制不完善、专业人才储备不足、投融资体系不健全、先进基础设施匮乏、经营管理理念落后等问题的制约。据此提出制定完善的冰雪旅游制度、健全人才培养机制、大力发展投融资体系、加强数字基础设施建设、完善经营管理模式、强化产品服务和市场营销数字化转型等举措。以期通过黑龙江省冰雪旅游产业的数字化转型升级,用“冷资源”赋能“热经济”,续写区域冰雪经济发展新篇章。

大运河沿线省市文旅商产业融合发展研究——基于耦合协调、时空演进与发展路径分析

推动大运河沿线省市文旅商产业融合和高质量发展,是有效衔接国家重大发展战略的重要抓手。通过构建文旅商产业评价指标体系,测算大运河沿线省市2012-2020年文旅商产业耦合协调度,分析空间演化特征和影响路径。研究发现:研究期内大运河沿线省市文旅商融合水平整体呈现出逐年上升趋势;文旅商融合水平不同,且具有空间集聚性;在政策保障基础上及文旅商相关因素影响下,文旅商产业通过交叉、渗透和重组,从而实现产业协同发展形成文旅商产业综合体。因此,应采取差异化文旅商融合发展策略,以区域协同发展为基础,以大运河文化带建设为抓手,进一步推动大运河沿线省市形成全域统筹、区域协同的文旅商融合发展格局,实现大运河沿线省市经济社会文化高质量发展。

福建省入境旅游与经济增长关系研究

以福建省入境旅游发展状况及其与经济增长之间的关系为研究对象,厘清福建省入境旅游的发展趋势与竞争力,分析福建省入境旅游与经济增长之间的关系。结果表明:(1)福建省旅游收入逐年增加,入境旅游收入也呈现增加趋势,对旅游产业发展的作用在提升;(2)福建省入境旅游的国内市场占有率和比较优势指数均呈总体上升的状态,省域市场在全国市场中扮演越来越重要的角色;(3)福建省入境旅游与经济增长之间存在着长期稳定的关系,并且处于正相关的状态;(4)福建省的入境旅游与经济增长之间存在单向因果关系。

文旅融合视域下皖南国际文化旅游示范区建设路径研究

党的二十大报告中提出要坚持以文塑旅、以旅彰文,推进文化和旅游深度融合发展。国家全域旅游示范区创建工作正持续开展,文旅融合在旅游示范区建设工作中起着至关重要的作用。梳理皖南国际文化旅游示范区建设现状,厘清示范区现有资源优势,分析其所面临的文化传承不力、创新能力欠缺、产业延伸不足、制度框架不全等问题,从保护传承文化资源、凸显文化特色内涵、加快全域旅游发展和提高旅游服务质量4个方面针对性地提出示范区具体建设路径,以期稳步推进示范区建设,助其融入长三角旅游高质量发展,并为文旅融合视域下同类型旅游区建设发展提供参考和指引。

山西省果业集群布局与果旅融合发展水平研究

果旅融合是乡村文旅发展的重要内容,也是山西省果树种植区实现乡村振兴和共同富裕的重要路径。文章通过分析山西省26个果业集群县果园种植面积、产量及布局特征,发现山西省果业集群区分布于盆地和丘陵地带,形成以运城市临猗县为高密度核心区,运城市为主产区,以山西省低海拔南北生态廊道为轴线,晋中市为低密度核心区,长治市、大同市、临汾市为辐射区的果业规模化生产格局。在分析果旅产业融合现状的基础上,利用区位商、熵权法、耦合协调度、灰色关联法对果业和旅游业融合发展水平进行评价,发现果旅融合尚处于萌芽阶段,果旅之间联系不紧密,从而得出山西省果业集群区果旅产业融合发展趋势。基于以上研究结果,有针对性地提出建议,为优化山西省果旅融合路径献计献策。

山东省海洋文化遗产时空分布及保护开发研究

为提高海洋文化遗产的保护与开发水平,运用空间自相关分析、核密度估计、热点分析等方法研究山东省海洋文化遗产的结构和时空分布特征及影响因素。结果表明:(1)山东省海洋文化遗产在类型上以古遗址类、传统技艺类、民间文学类、近现代重要史迹和代表性建筑类以及民俗类为主;(2)空间集聚特征明显,威海东部、青岛胶州湾及烟台北部是各类遗产的高密度分布区,莱州湾区域有大量盐业文化遗产,日照东港区有较多渔业文化遗产;(3)先秦时期遗产集中分布在莱州湾区域,秦汉至隋唐时期遗产集中分布在威海东部,宋元明清时期遗产在烟台北部、威海东部、青岛胶州湾均有大量分布,近代以来的遗产主要分布在威海环翠区和青岛胶州湾;(4)遗产分布受海拔、坡度、河流等自然因素,渔业、盐业、海运贸易等海洋经济,东夷文化、齐鲁文化、妈祖文化等社会文化及海防建设的影响较大。最后,提出建设海洋文化遗产名录、重视海洋文化遗产活态保护、促进公众积极参与遗产保护等保护建议及“三核驱动、两区随动、两带联动、多点带动”的海洋文化遗产旅游格局。

河南省林旅产业耦合协调关系研究

利用2000—2019年河南省各地级市的林业与旅游业系统的相关数据,构建了河南省林业—旅游业发展水平综合评价指标体系,采用熵权法和耦合协调度对湖南省各地市的林旅产业发展水平的耦合协调度进行了测算,运用探索性空间数据分析方法与地理加权回归模型进行了实证研究。结果表明:河南省林业和旅游业的综合发展水平指数整体保持增长的趋势,旅游业发展水平整体高于林业;在耦合协调度方面,河南省林业与旅游业之间具有较强的耦合关系,初期的耦合协调度水平普遍较低,随后各城市的耦合协调水平有一定的提升,其中洛阳市耦合协调度的提升速率较高;从耦合协调发展的驱动因素来看,河南省林业与旅游业的耦合协调度受经济驱动、环境治理、产业结构、投资、政府、市场驱动等方面的影响。最后,提出了增强林旅产业融合、强化生态环境保护机制、加强资源整合及实现多元业态发展等政策建议。