The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportuni...The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportunities for internal and external development. The analysis of correlation between the outcomes of co-branding and two major categories of co-branding strategy （ingredient branding and symbolic co-branding） are also important. In the paper the results of empirical studies are presented. Recent primary research （2009-2011） was conducted in 50 companies which are present in minimum three countries of Europe and have realized co-branding strategy for three years. Questionnaire surveys were carried out throughout all 120 identified companies. As a result, data from 50 companies were obtained, which amounted to 41.7% of all companies polled. The analysis of findings indicates the different outcomes in case of two major categories of co-branding strategy. The results show the general evaluation of the co-branded projects as well as the possibilities of the internal and external development. The results also emphasize the significance of symbolic character of the co-branding strategy. The recommendations in this study are set forth, of course, with the caveat as to the limitations of the sample. Nonetheless, it is believed that the results of this study will alert companies to the potential outcomes of co-branding taking into account the category of cooperation. This research has resulted in practical contribution. From the substantive stand point, this research has shed light on the outcomes of co-branding. This information can be useful for managers to understand which effects can be expected. From a theoretical and practical standpoint, this research contributes to brand alliances research and has provided a better understanding of outcomes of co-branding and the correlations between the possibilities of internal and external development and chosen category of co-branding strategy. This text may contribute to further research in this area and as a kind of motivator for further discussion on this topic.展开更多
On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient...On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.展开更多
When it comes to going green, intention can be easier than action. Case in point: you decide to buy a T-shirt made from 100% organic cotton, because everyone knows that organic is better for Earth. And in some ways it...When it comes to going green, intention can be easier than action. Case in point: you decide to buy a T-shirt made from 100% organic cotton, because everyone knows that organic is better for Earth. And in some ways it is; in conventional cotton-farming,展开更多
From September 19 to September 20, the Zaozhuang·China Fashion T-Shirt Fair 2008, sponsored by China Knitting Industrial Association, Shandong Textile Industry Association
In the textile industry,garment manufacturing contains four major pro-cesses containing cutting,sewing,finishing,and packaging.Sewing is the most crucial and intricate section,dealing with a large number of varied oper...In the textile industry,garment manufacturing contains four major pro-cesses containing cutting,sewing,finishing,and packaging.Sewing is the most crucial and intricate section,dealing with a large number of varied operations.A successful sewing process needs to be optimized regarding different factors,including time,sewing equipment,and skilled workers.Assembly lineflow is combined by a set of operations with a particular sequence.The utmost impor-tance of all garment industry is to arrange the workstations to minimize the num-ber of employees in order to produce at the best productive rate with the most reasonable cost,shortest time,and satisfying quality.In most garment factories,the production lines are balanced using the empirical judgment of the line man-agers.For the whole process the data of production time at each step,labor pro-ductivity,proper choices of equipment were always needed to calculate line efficiency.As far as the issue is concerned,there has not been an academically sewing process analyzing software providing adequate data of sewing motions and sewing time as the credible input for the line balancing tasks.Towards this goal,this paper presents the results of research on optimizing academically self-built software to analyze the sewing process of knitted products applied to industrial production using Java programming language on Google tools.The results achieved by the software are not only to analyze sewing products and the technological sewing process,calculate the sewing time on the machine but also analyze the sewing activities of workers into manipulations,movements,and motions to calculate the preparation time for two typical knitted products,namely,Polo-Shirt and T-Shirt with the case studies at General Textile Garment Joint Stock Company Hanoi and Star Fashion Company Limited.展开更多
Apparel business is one of the oldest global businesses. Emergence of different apparel manufacturing nations, rapid development of global supply chains and increasingly higher demand for fast fashion items are exposi...Apparel business is one of the oldest global businesses. Emergence of different apparel manufacturing nations, rapid development of global supply chains and increasingly higher demand for fast fashion items are exposing the apparel manufacturers to competitive product prices. Alongside, the persistent global depression has also forced the apparel business to curtail the prices to remain sustainable in the industry. Garment costing is the systematic process of meticulously calculating the total cost of a certain quantity of garments from raw material purchase to converting them to the final products, plus other terms and conditions stated by the customers. The sum of these costs adding the profit margin is the selling price. This research outlines the process of preparing cost sheets for basic garment products. The research proposes a clear method of generating easily understandable, complete garment cost sheets for the apparel industry.展开更多
新消费时代的来临,冲击着消费主力向着时尚、个性化转变,更带来了纺织服装行业消费格局的巨变。'年轻化'是每个品牌迫切需求的再发展的催化剂。为了挖掘行业创意市场潜力,寻找时尚设计新生力量,首届'北极绒杯'中国T-shi...新消费时代的来临,冲击着消费主力向着时尚、个性化转变,更带来了纺织服装行业消费格局的巨变。'年轻化'是每个品牌迫切需求的再发展的催化剂。为了挖掘行业创意市场潜力,寻找时尚设计新生力量,首届'北极绒杯'中国T-shirt&卫衣创意设计大赛应运而生,在PH Value 2019中国国际针织(春夏)博览会期间举办了决赛作品汇演暨颁奖典礼,并对决赛选手们设计的作品进行了集中走秀展示。展开更多
XFX的PV-T34K显卡正在举行促销活动，凡购买XFX GeForce FX 5200 64MB版本或128MB版本的用户都将送一件精美的NVIDIA T-shirt。PV-T34K采用GeForce FX 5200 （NV34）芯，分为64M/128MDDR两个版本，价格为599/699元。FX5200属于面对主流...XFX的PV-T34K显卡正在举行促销活动，凡购买XFX GeForce FX 5200 64MB版本或128MB版本的用户都将送一件精美的NVIDIA T-shirt。PV-T34K采用GeForce FX 5200 （NV34）芯，分为64M/128MDDR两个版本，价格为599/699元。FX5200属于面对主流市场的GeForce显卡，其硬件支持DX9，展开更多
文摘The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportunities for internal and external development. The analysis of correlation between the outcomes of co-branding and two major categories of co-branding strategy （ingredient branding and symbolic co-branding） are also important. In the paper the results of empirical studies are presented. Recent primary research （2009-2011） was conducted in 50 companies which are present in minimum three countries of Europe and have realized co-branding strategy for three years. Questionnaire surveys were carried out throughout all 120 identified companies. As a result, data from 50 companies were obtained, which amounted to 41.7% of all companies polled. The analysis of findings indicates the different outcomes in case of two major categories of co-branding strategy. The results show the general evaluation of the co-branded projects as well as the possibilities of the internal and external development. The results also emphasize the significance of symbolic character of the co-branding strategy. The recommendations in this study are set forth, of course, with the caveat as to the limitations of the sample. Nonetheless, it is believed that the results of this study will alert companies to the potential outcomes of co-branding taking into account the category of cooperation. This research has resulted in practical contribution. From the substantive stand point, this research has shed light on the outcomes of co-branding. This information can be useful for managers to understand which effects can be expected. From a theoretical and practical standpoint, this research contributes to brand alliances research and has provided a better understanding of outcomes of co-branding and the correlations between the possibilities of internal and external development and chosen category of co-branding strategy. This text may contribute to further research in this area and as a kind of motivator for further discussion on this topic.
文摘On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.
文摘When it comes to going green, intention can be easier than action. Case in point: you decide to buy a T-shirt made from 100% organic cotton, because everyone knows that organic is better for Earth. And in some ways it is; in conventional cotton-farming,
文摘From September 19 to September 20, the Zaozhuang·China Fashion T-Shirt Fair 2008, sponsored by China Knitting Industrial Association, Shandong Textile Industry Association
文摘The annual "Natural" Cup International T-shirt Design Competition, supervised by China Association for Science and Technology, China National Textile
基金This study was carried out within the framework of the topic Science and Technology 01C–02/04–2019–3.
文摘In the textile industry,garment manufacturing contains four major pro-cesses containing cutting,sewing,finishing,and packaging.Sewing is the most crucial and intricate section,dealing with a large number of varied operations.A successful sewing process needs to be optimized regarding different factors,including time,sewing equipment,and skilled workers.Assembly lineflow is combined by a set of operations with a particular sequence.The utmost impor-tance of all garment industry is to arrange the workstations to minimize the num-ber of employees in order to produce at the best productive rate with the most reasonable cost,shortest time,and satisfying quality.In most garment factories,the production lines are balanced using the empirical judgment of the line man-agers.For the whole process the data of production time at each step,labor pro-ductivity,proper choices of equipment were always needed to calculate line efficiency.As far as the issue is concerned,there has not been an academically sewing process analyzing software providing adequate data of sewing motions and sewing time as the credible input for the line balancing tasks.Towards this goal,this paper presents the results of research on optimizing academically self-built software to analyze the sewing process of knitted products applied to industrial production using Java programming language on Google tools.The results achieved by the software are not only to analyze sewing products and the technological sewing process,calculate the sewing time on the machine but also analyze the sewing activities of workers into manipulations,movements,and motions to calculate the preparation time for two typical knitted products,namely,Polo-Shirt and T-Shirt with the case studies at General Textile Garment Joint Stock Company Hanoi and Star Fashion Company Limited.
文摘Apparel business is one of the oldest global businesses. Emergence of different apparel manufacturing nations, rapid development of global supply chains and increasingly higher demand for fast fashion items are exposing the apparel manufacturers to competitive product prices. Alongside, the persistent global depression has also forced the apparel business to curtail the prices to remain sustainable in the industry. Garment costing is the systematic process of meticulously calculating the total cost of a certain quantity of garments from raw material purchase to converting them to the final products, plus other terms and conditions stated by the customers. The sum of these costs adding the profit margin is the selling price. This research outlines the process of preparing cost sheets for basic garment products. The research proposes a clear method of generating easily understandable, complete garment cost sheets for the apparel industry.
文摘新消费时代的来临,冲击着消费主力向着时尚、个性化转变,更带来了纺织服装行业消费格局的巨变。'年轻化'是每个品牌迫切需求的再发展的催化剂。为了挖掘行业创意市场潜力,寻找时尚设计新生力量,首届'北极绒杯'中国T-shirt&卫衣创意设计大赛应运而生,在PH Value 2019中国国际针织(春夏)博览会期间举办了决赛作品汇演暨颁奖典礼,并对决赛选手们设计的作品进行了集中走秀展示。
文摘XFX的PV-T34K显卡正在举行促销活动，凡购买XFX GeForce FX 5200 64MB版本或128MB版本的用户都将送一件精美的NVIDIA T-shirt。PV-T34K采用GeForce FX 5200 （NV34）芯，分为64M/128MDDR两个版本，价格为599/699元。FX5200属于面对主流市场的GeForce显卡，其硬件支持DX9，
