Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo...Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.展开更多
Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new...Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.展开更多
The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,serv...The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.展开更多
Under the current complex and competitive economic environment,more and more firms are embedding themselves into symbiotic networks for value co-creation,since this has become a good strategy to obtain competitive adv...Under the current complex and competitive economic environment,more and more firms are embedding themselves into symbiotic networks for value co-creation,since this has become a good strategy to obtain competitive advantages.Thus,it is important to examine the impacts of firms’embeddedness in symbiotic networks on value co-creation in innovation ecosystems.This study analyzes the mechanisms and contextual factors of firms’dual embeddedness(i.e.,relational and knowledge embeddedness)in symbiotic networks and how each influences value co-creation within innovation ecosystems.Using a sample of 1,972 observations,our findings show,firstly,that firms’dual embeddedness in symbiotic networks positively impacts on value co-creation in innovation ecosystems;secondly,that firms’dual embeddedness in symbiotic networks positively impacts on innovation ecosystem resilience;thirdly,that innovation ecosystem resilience mediates the relationships between firms’dual embeddedness in symbiotic networks and value co-creation in innovation ecosystems;and,fourthly,that innovative ecological environments positively moderate the relationship between firms’dual embeddedness and value co-creation in innovation ecosystems.These results not only enrich the theoretical framework concerning value co-creation within innovation ecosystems but also provide managerial suggestions for firms to efficiently enhance the degree of embeddedness in symbiotic networks and build highly resilient innovation ecosystems,thus promoting value co-creation among innovation ecosystem populations.展开更多
基金This study was supported by the Humanities and Social Sciences Project of the Ministry of Education(No.23YJA790070)the Graduate Innovation Research Project of Southwest Minzu University(No.YB2022621)the Research Project of BCIMY(No.BCIMY1910).
文摘Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.
文摘Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.
文摘The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.
基金supported by the Major Project of National Social Science Fund of China(grant number:20&ZD059)
文摘Under the current complex and competitive economic environment,more and more firms are embedding themselves into symbiotic networks for value co-creation,since this has become a good strategy to obtain competitive advantages.Thus,it is important to examine the impacts of firms’embeddedness in symbiotic networks on value co-creation in innovation ecosystems.This study analyzes the mechanisms and contextual factors of firms’dual embeddedness(i.e.,relational and knowledge embeddedness)in symbiotic networks and how each influences value co-creation within innovation ecosystems.Using a sample of 1,972 observations,our findings show,firstly,that firms’dual embeddedness in symbiotic networks positively impacts on value co-creation in innovation ecosystems;secondly,that firms’dual embeddedness in symbiotic networks positively impacts on innovation ecosystem resilience;thirdly,that innovation ecosystem resilience mediates the relationships between firms’dual embeddedness in symbiotic networks and value co-creation in innovation ecosystems;and,fourthly,that innovative ecological environments positively moderate the relationship between firms’dual embeddedness and value co-creation in innovation ecosystems.These results not only enrich the theoretical framework concerning value co-creation within innovation ecosystems but also provide managerial suggestions for firms to efficiently enhance the degree of embeddedness in symbiotic networks and build highly resilient innovation ecosystems,thus promoting value co-creation among innovation ecosystem populations.
