In this paper,a hypothetical relationship between brand cognitive value and brand loyalty is built.Questionnaire data from tourists in Chimelong Tourist Resort is collected.A total of 363 questionnaires are distribute...In this paper,a hypothetical relationship between brand cognitive value and brand loyalty is built.Questionnaire data from tourists in Chimelong Tourist Resort is collected.A total of 363 questionnaires are distributed,and 225 valid questionnaires are collected.The results confirm that brand cognitive value has a significantly positive impact on brand loyalty,and the positive impact of economic value,superior value and experience value in brand cognitive value on brand loyalty is more significant.展开更多
Questions can be classified from different perspectives： grammatical form, communicative value, content orientation and cognitive level. In language pedagogy, text-based questioning as both an attention drawing devic...Questions can be classified from different perspectives： grammatical form, communicative value, content orientation and cognitive level. In language pedagogy, text-based questioning as both an attention drawing device and a form of learning tasks serves text instruction. Therefore, language teachers preparing text-based questioning should take into consideration all dimensions of questions, especially cognitive requirement and communicative character. In addition, interaction between learner, text and the world can be achieved by the adoption of both about-the-text and beyond-the-text questions in teachers＇ text-based question construction.展开更多
基金Sponsored by Scientific Research Fund Project of Zhaoqing University in 2020 (202036)。
文摘In this paper,a hypothetical relationship between brand cognitive value and brand loyalty is built.Questionnaire data from tourists in Chimelong Tourist Resort is collected.A total of 363 questionnaires are distributed,and 225 valid questionnaires are collected.The results confirm that brand cognitive value has a significantly positive impact on brand loyalty,and the positive impact of economic value,superior value and experience value in brand cognitive value on brand loyalty is more significant.
文摘Questions can be classified from different perspectives： grammatical form, communicative value, content orientation and cognitive level. In language pedagogy, text-based questioning as both an attention drawing device and a form of learning tasks serves text instruction. Therefore, language teachers preparing text-based questioning should take into consideration all dimensions of questions, especially cognitive requirement and communicative character. In addition, interaction between learner, text and the world can be achieved by the adoption of both about-the-text and beyond-the-text questions in teachers＇ text-based question construction.
