College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism co...College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism consumption behaviors were discussed.Finally,some relevant recommendations to service quality improvement of tourism enterprises and development of college students market were proposed.展开更多
Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationsh...Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.展开更多
This study takes the physical education majors of Yichun College of Physical Education as the research object,and makes use of the mathematical statistics,method of questionnaire,method of interview versus literature ...This study takes the physical education majors of Yichun College of Physical Education as the research object,and makes use of the mathematical statistics,method of questionnaire,method of interview versus literature method to conduct sports consumption from the basic situation of sports consumption and sports consumption level of the students.Research and analysis,to understand the current situation of sports consumption of the students.The research results show that the sports consumption expenditure of the professional students has a higher proportion in the overall consumption,and the sports consumption behavior is more frequent,but there are big differences in the purpose and consumption classification of sports consumption.This survey can provide targeted opinions for the physical education students of Yichun College and the sports consumption of colleges and universities nationwide,and also than I hope to provide a feasible reference for the development of China's sports industry.展开更多
文摘College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism consumption behaviors were discussed.Finally,some relevant recommendations to service quality improvement of tourism enterprises and development of college students market were proposed.
文摘Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.
文摘This study takes the physical education majors of Yichun College of Physical Education as the research object,and makes use of the mathematical statistics,method of questionnaire,method of interview versus literature method to conduct sports consumption from the basic situation of sports consumption and sports consumption level of the students.Research and analysis,to understand the current situation of sports consumption of the students.The research results show that the sports consumption expenditure of the professional students has a higher proportion in the overall consumption,and the sports consumption behavior is more frequent,but there are big differences in the purpose and consumption classification of sports consumption.This survey can provide targeted opinions for the physical education students of Yichun College and the sports consumption of colleges and universities nationwide,and also than I hope to provide a feasible reference for the development of China's sports industry.
