Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationsh...Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.展开更多
The Marxist ecological view suggests a dialectical relationship between humans and nature.Only by integrating the initiative of human beings with developing laws of the nature,can we achieve the harmonious coexistence...The Marxist ecological view suggests a dialectical relationship between humans and nature.Only by integrating the initiative of human beings with developing laws of the nature,can we achieve the harmonious coexistence and development of humans and nature.From the perspective of Marxist ecological view,colleges should strengthen the education of college students’ecological values and guide them to have a deeper command of the true nature of Marxist ecological view.The author explores and analyzes the Marxist ecological view,and come up with an effective strategy for teaching college students’ecological values under the Marxist ecological view,hoping to help college students develop correct ecological values.展开更多
文摘Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.
基金Shanxi’s Program on Soft Science“Inspiration of Marxist Ecological View on the Research of Shanxi’s Compensation Mechanism in Mineral Ecology”(Program Number:2018041002-5)Shanxi’s Research on Higher School Philosophy and Social Science“Research on the mode of college dormitory with Ecological Educational Values in the new era—from the Perspective of Shanxi’s Colleges”(Special Project in Ideological and Political Education)(Program Number:2019zsszsx056)。
文摘The Marxist ecological view suggests a dialectical relationship between humans and nature.Only by integrating the initiative of human beings with developing laws of the nature,can we achieve the harmonious coexistence and development of humans and nature.From the perspective of Marxist ecological view,colleges should strengthen the education of college students’ecological values and guide them to have a deeper command of the true nature of Marxist ecological view.The author explores and analyzes the Marxist ecological view,and come up with an effective strategy for teaching college students’ecological values under the Marxist ecological view,hoping to help college students develop correct ecological values.
