Carbon labels are innovative medium and tools for climate change communication and lowcarbon marketing.This study aims at examining how college students are aware of low-carbon and carbon labels,whether they are more ...Carbon labels are innovative medium and tools for climate change communication and lowcarbon marketing.This study aims at examining how college students are aware of low-carbon and carbon labels,whether they are more willing to communicate low-carbon ideas,and also the determinants affecting their interpersonal communication of carbon labels.The multiple regression analysis shows that Chinese college students' willingness of interpersonal communication of carbon labels are significantly influenced by their awareness of climate change crisis,the perceived value of carbon labels,the consideration of product environmental attributes,the preferences of carbon labels,the household background,and their educational background.In response to these factors,this paper proposes,in a public perspective,the strategies to enhance the dissemination of carbon labels.展开更多
Set as the primary and ultimate goal of language teaching process by MacIntyre et al.(1998),willingness to communicate in second language(L2 WTC) has been put much attention in L2 acquisition field.This study examined...Set as the primary and ultimate goal of language teaching process by MacIntyre et al.(1998),willingness to communicate in second language(L2 WTC) has been put much attention in L2 acquisition field.This study examined quantitatively the willingness to communicate in English as a foreign language(EFL WTC) in Tibetan context with a questionnaire.Tibetan college students' EFL WTC was found significantly lower than Han students.No significant difference was found between Tibetan male and female students in their EFL WTC.Causes were explored andsome pedagogical suggestions were made in this study.展开更多
基金supported by the Humanities and Social Science Foundation of Ministry of Education of the People's Republic of China[Grant Number 15YJC630141]Innovative School Project in Higher Education of Guangdong,China[Grant Number GWTP-GC-2014-07]
文摘Carbon labels are innovative medium and tools for climate change communication and lowcarbon marketing.This study aims at examining how college students are aware of low-carbon and carbon labels,whether they are more willing to communicate low-carbon ideas,and also the determinants affecting their interpersonal communication of carbon labels.The multiple regression analysis shows that Chinese college students' willingness of interpersonal communication of carbon labels are significantly influenced by their awareness of climate change crisis,the perceived value of carbon labels,the consideration of product environmental attributes,the preferences of carbon labels,the household background,and their educational background.In response to these factors,this paper proposes,in a public perspective,the strategies to enhance the dissemination of carbon labels.
文摘Set as the primary and ultimate goal of language teaching process by MacIntyre et al.(1998),willingness to communicate in second language(L2 WTC) has been put much attention in L2 acquisition field.This study examined quantitatively the willingness to communicate in English as a foreign language(EFL WTC) in Tibetan context with a questionnaire.Tibetan college students' EFL WTC was found significantly lower than Han students.No significant difference was found between Tibetan male and female students in their EFL WTC.Causes were explored andsome pedagogical suggestions were made in this study.
