Live-streaming selling strategies for competitive firms

The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.

China's E-commerce Operators Ready for Double 11 Shopping Festival

With one month until November 11,all major e-commerce platforms have started their preparations for this great event.The"Double 11"shopping festival was first initiated by Alibaba in 2009and is the world's largest online sales gala.This shopping festival is thus named due to the date of November11 and has extended from the original24 hours to several weeks in recent years.The pre-sales stage start from late October.Some new e-commerce companies like TikTok and Pinduoduo have also been involved in the event.

Cross-border E-commerce Accelerates Diversely Abroad

“Strength”and“vitality”are the comments that people in the industry have used to describe China’s cross-border e-commerce in 2023,which has been proven by the latest statistics.According to the General Administration of Customs,in 2023,the total volume of imports and exports was RMB 2.38 trillion,up by 15.6%.The volume of exports was RMB 1.83 billion,up by 19.6%,and the volume of imports was RMB 548.3 billion,up by 3.9%.

More Options B2C e-commerce is evolving rapidly in China,moving towards live commerce

Way back in 1999,twelve volunteers locked themselves in hotel rooms in Beijing,Shanghai,and Guangzhou to participate in a“72-hour network survival experiment.”The goal was to stay in the room for three days and survive on an allowance from the organizer,half in cash and half in electronic form,by purchasing food,bedding.

Research on the Impact of Social Media Live-Streaming on Consumer Purchasing Behavior and Its Coping Strategies

Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model of social media live-streaming.Based on the social media live-streaming market,businesses or enterprises focus on tapping into new consumer demand,and social media live-streaming marketing has gradually expanded into various fields.Based on the SOR theory,this paper discusses how to improve the coping strategies of consumer purchasing behavior through social media live-streaming by analyzing the representative factors affecting consumer purchasing behavior such as anchors,brands,and live-streaming content in social media live-streaming.The results of this study will contribute to a better understanding of the relationship between social media live-streaming marketing models and consumer purchasing behavior and will help to reveal the potentials and limitations of social media live-streaming,thus providing valuable ideas and scientific basis for social media live-streaming marketing strategies.

Electronic Commerce Security and Risk Management: An Important Part of College Curriculum

With the rapid expansion of e-commerce,its security and risk management problems become increasingly prominent.In the current business environment,the ability to understand and apply e-commerce security and risk management has become an important criterion to measure a good person.Therefore,the importance of e-commerce security and risk management courses in college education is self-evident.This course can not only help students master the basic knowledge of e-commerce,but also enable them to understand how to deal with various risks in practical work and ensure the safe operation of e-commerce.At the same time,through the study of e-commerce security and risk management,students can better understand the operation mode and law of e-commerce,and lay a solid foundation for their future career.In general,e-commerce security and risk management occupy an important position in the curriculum of colleges and universities,and play a crucial role in cultivating e-commerce professionals with practical operation ability and innovative thinking.

The Integration of Modern Electronic Technology and E-Commerce:the Driving Force of Innovation Development

In the 21st century,which is known as the age of information,the integration of electronic technology and e-commerce has become an irreversible trend in the field of business.This trend not only promotes the innovative development of e-commerce,but also brings unprecedented opportunities and challenges for enterprises.With the continuous development and popularization of Internet technology,more and more people choose to carry out shopping,payment and other consumption activities through e-commerce platforms,which also provides merchants with a broader market space and more sales channels.At the same time,e-commerce also brings more convenience and choice to consumers,making it easier for consumers to obtain the goods and services they need.However,the development of e-commerce has also brought some new challenges,such as how to ensure the quality of goods,how to protect consumer privacy and so on.Therefore,enterprises and government departments need to strengthen the supervision and management of e-commerce to ensure its healthy and orderly development.In general,the integration of electronic technology and e-commerce has become an important trend in today’s business field,which brings both opportunities and challenges to enterprises.

Predicting Purchasing Behavior on E-Commerce Platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing

This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.

A Certification Framework for E-Commerce Digital Competencies

In this paper, we introduce a comprehensive certification framework for digital competencies. This framework delineates the regulations, processes, and administration necessary for executing certification of a particular subset of competencies within the DigComp framework. It stipulates distinct requisites for the methodology employed, assessment instruments, evaluation criteria, and procedures for awarding certificates. The framework encompasses the enhancement of fundamental skills, particularly digital competencies, as well as involving digitally disenfranchised demographics with technology. It can be used to evaluate and certify varying degrees of digital proficiency and to instruct individuals in utilizing essential business-to-consumer e-commerce functionalities.

Industrial E-commerce Develops in Full Swing

In 2022,the role of digital economy as a stabilizer and accelerator of the national economy was more prominent.Industry digitalization,which is driven by China’ s intelligent manufacturing,has become the main engine of China’ s digital economy development.As the core component of industrial digitalization,industrial e-commerce also developed in full swing.In the past three years,the COVID-19 pandemic has brought plenty of pressure to China’s industrial economy.

China's E-commerce Enterprises Tap Southeast Asian

Driven by geographical and encouraging policy factors,Chinese e-commerce enterprises have always regarded Southeast Asia as the first stop of taking their business overseas.Although the Indonesian subsidiary of JD.com announced that it would stop services on March 31,and JD.com Thailand had announced that it would be closed,the Chinese e-commerce platform Alibaba,and cross-border e-commerce operation platform TikTok Shop,said they would continue to expand businesses in Southeast Asia.

Insights into B2C E-Commerce Quality Using ISO 25010

This paper introduces an innovative Software Quality Assurance framework tailored for B2C e-commerce systems, seamlessly integrating software quality with business objectives. Drawing from elements of the ISO 25000 series and ISO 20000 standards, this framework specifically addresses challenges inherent to e-commerce. By establishing business-relevant KPIs, the framework ensures that ongoing improvement initiatives resonate with the company’s strategic goals. Additionally, the paper presents a Dynamic Bayesian Network model as a hands-on tool for implementing the framework within e-commerce organisations.

Effects of cooperative mechanisms in mobile commerce value chain

In order to analyze the effects of different cooperative mechanisms between a mobile device manufacturer and a mobile network operator （ MNO ）, a Stackelberg structure is constructed. The manufacturer acts as a leader, while the MNO acts as a follower, i. e., a traditional retailer. Three cooperative mechanisms are considered： the manufacturer does not invest in developing the propriety function and software to support the infrastructure capacity of the MNO; the manufacturer invests in the development; the MNO offers a subsidy to encourage the manufacturer to invest in development. The results reveal that investing in the development can increase the profits of both the manufacturer and the MNO. Furthermore, if the MNO shares certain investment costs with the manufacturer, the MNO may charge higher prices of mobile connection services and mobile value-added services, and the profits of the two players may be enhanced.

基于WCF多层架构的M-Commerce系统设计与应用

针对软件开发普遍存在的系统结构复杂,开发效率不高和系统移植性、扩展性和维护性较差等问题,提出一套基于WCF的.NET多层架构开发模式的整体项目解决方案。在保持传统3层架构设计的页面表示层、基本逻辑层和数据访问层的设计及代码不变的基础上,增加Web服务层,使用WCF技术对传统3层架构进行封装和扩展,给出一套由传统3层架构向基于服务架构SOA无缝转换的多层架构整体解决方案。该解决方案可以创建新的分布式项目,或者有效重组过去所投资的基于传统3层架构设计开发的系统软硬件,使之再利用并赋予其新的价值,降低成本。结合当前流行的移动商务项目,实际应用此解决方案有效。

Brief Analysis Commerce English Cultural Property

Carries on when the international commerce English translation must the special attention cultural difference, probably finds one in the foreign culture and our country culture to suit the spot. Is engaged in the international commerce the translation personnel must understand that grasps our country and the foreign land national culture difference, and tries to cause these differences to translate in the process to vanish, simultaneously in translated into the language to find the accurate words and expressions, caused the foreign land culture to translate into the language to reappear. The language is a cultural part, is also the cultural carrier, it is playing the vital role to the culture. Language border translator is not only two language mutual exchanges, is also two cultural transmissions.

基于XML技术的Mobile Agent在E-commerce中的应用

首先指出电子商务技术现存的一些问题,分析了MobileAgent及XML的技术在电子商务应用中的优势,最后构建了一个基于MobileAgent电子商务模型,此模型采用ACL-XML作为其中MobileAgent的通信语言。

一种上下文感知的E-commerce评级大数据赋权方法

电子商务(E-commerce)的飞速发展,产生了大量针对商品的在线评级数据,通过分析评级数据,用户可以对商品的质量进行评估.然而,评级数据的海量性和差异性使得用户难以快速而准确地评估商品的质量.鉴于此,提出一种基于E-commerce评级的上下文感知赋权方法(context-aware weighting approach,CWA),以选出少数"重要"的评级数据并抛弃大多数"不重要"的评级数据,从而确保商品质量评估的快速性和准确性.最后,通过一组实验验证了CWA的有效性.

基于UCL的DTV Commerce安全认证模型

基于UCL技术和互补结构网络的理论,提出了一种在数字电视平台上实现具有高度安全的和信息认证功能的数字电视电子商务系统模型,给出了数字电视电子商务的系统组成和模型的层次结构,实现了电子商务信息和PKI认证系统要素的UCL标引和映射,给出了一种安全认证机制。

E-commerce Development Strategies of Agriculture-related Enterprises in Earthquake Area

The problems existing in the development of agriculture-related enterprises in earthquake area are evaluated,as well as the prominent issues existing in the process of developing E-commerce,consequently,the corresponding strategies for developing E-commerce in agriculture-related enterprises are proposed.

E-business与E-commerce译文探究

electronic business(e-business)和electronic commerce(e-commerce)是经济学等领域中两个常用术语,其译文的重要性自不待言,然而其译文却较为混乱,含义重叠、不统一的译文频频出现在国内一些较权威的教科书上。本文就e-business和e-commerce本身的含义进行了分析,提出了作者的见解。