A Sri Lankan Development Communication Model： Use of Traditional Forms of Communication

This paper explores the potentials of traditional forms of communication in rural development communication. Experimenting a local development communication model that can be used at the grass-root level communication at the community development programs in Sri Lanka is the research objective. This study is a participatory research. Live participatory observation, impact analysis using a questionnaire and direct interview tools were used to analyze the impact of the creative model. This research study was experimented at Rasnayakapura divisional secretariat, Sri Lanka from 2004 to 2005. Results suggest that the traditional forms of communication can be utilized as a useful instrument in the rural community programs more than the dominant use of mass media and conventional use of small group communication. Forms of traditional communication are rich in communication because of their closeness to rural life, credibility, Utilization of familiar signs ＆ symbols, Participation of the same community, collective presentation, Utilization of past experiences, plot and the stories from their own life and psychological understanding （attraction, attention, rationality）. Communicating a message through entertainment was the practice of this model. Finally impact analysis confirmed the success of the model.

The Effectiveness of Internal Communication in Media Organization

A well-organized system of internal communication is vital in any organization open to improvement and change, pursuing better management of its resources and caring forgood work atmosphere. Internal communication is primarily to provide efficient, mutual flow of information between employees and management staff at all levels in each area of the organization. In order to present internal communication tools and evaluate their effectiveness a survey study was conducted among the employees of the listed media company Cyfrowy Polsat, one of the two leading private TV groups in Poland. The study involved 136 employees （17% of total employment）. The majority of respondents were male （85%）. All the respondents were 23 to 47 years of age. Almost half were below 24 years of age and 38% represented the age group 25-34 years of age. The majority of respondents declared higher education with master degree and working time exceeding three years. The survey showed that the dominant form of communication is message distribution via electronic channels which confirmed the research assumption that there was a dehumanization of contacts and indirect communication dominated over direct contact. Limited direct contact was also recognized as the major cause of conflicts and disputes. The study was based on the analysis of literature and source materials （reports, statistics, newsletters, and legal acts）. Additionally, the paper provides the presentation of Cyfrowy Polsat＇s position in the Polish media market as well as the strategies and objectives of the company.

The Place of Language Forms in a Communicative Language Classroom

The place of language forms in a communicative language classroom has been addressed by many researchers over the past decade. This article reveals the challenge it poses to classroom practitioners in China and seeks the optimal treatment of language forms in a tertiary level language classroom.

Design of Text-based Questions from the Study of Typology of Questions

Questions can be classified from different perspectives： grammatical form, communicative value, content orientation and cognitive level. In language pedagogy, text-based questioning as both an attention drawing device and a form of learning tasks serves text instruction. Therefore, language teachers preparing text-based questioning should take into consideration all dimensions of questions, especially cognitive requirement and communicative character. In addition, interaction between learner, text and the world can be achieved by the adoption of both about-the-text and beyond-the-text questions in teachers＇ text-based question construction.

Using Social Interaction to Invert the Professional Competencies of Future Architects

The article analyzes the results of a sociological study of the role of public and interdisciplinary communications for formation and inversion of architect’s competences.The study was carried out in 2021-2022 among students of architecture departments in Russia.About 3,000 students of the Moscow Architectural Institute(State Academy)and the Orel State University took part in the study.As a result of processing the data of the written questionnaire with correlation relationships,the potential of“external”educational communications was identified for acquisition of new professional knowledge and competencies in architecture;popularization of socially important ideas in architecture and spatial development;raising a sense of pride and respect for urban historical and cultural heritage;enhancing the prestige of the architectural profession and the status of architectural education;understanding social expectations of architectural activities and factors limiting implementation of projects;identifying factors influencing formation of strategies for the development of architectural education.Four stages of formation and inversion of professional competences in the educational process were singled out:1st-2nd years of training-an“orientation period”;3rd-4th years-the level of Bachelor of Science in Architecture,at which the groundwork of the professional thinking basics is laid-a stage of mastering the basic system-design skills;5th year(diploma thesis)-a stage of entry into creative practice;training at the level of Master of Science in Architecture-scientific-design practice in architecture.Issues concerning underrating the importance of future architects’involvement in joint activities with community and engineering professions representatives to realize the goals of sustainable development were identified;late awareness of the value of participation in volunteer programs.