Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example

This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

Socialization, Traffic Distribution and E-Commerce Trends:An Interpretation of the “Pinduoduo” Phenomenon

The article takes China’s e-commerce as the research object.Starting from the macro level of e-commerce development and taking the rapid rise of“Pinduoduo”as an example,it discusses the“traffic dilemma”and its influence in the traditional e-commerce platform.This discovers the internal mechanism of mobile e-commerce to solve the problem of traffic distribution mechanism by socialization.After that,this study compares the difference between traditional e-commerce and social-commerce systematically,and concludes that traditional e-commerce platform is a necessary process of the development of social-commerce.Socialization is an important trend of the development of traditional e-commerce and social-commerce will promote the realization of C2B model.

The Study of Business Model for Cross-Border E-Commerce

The purpose of this study is to explore the business model for a cross-border watch company in the virtual market.The virtual market in this research focuses on mobile app devices and social communities.In the e-commerce market,the company uses community marketing and cross-border e-commerce to enhance its merchandise sales.In-depth interviews are applied to e-commerce platform experts.The findings suggest that the successful business model includes a clear brand positioning,exposure to social media channels,enhance of the webpage experience,and optimization of global cross-border e-commerce purchasing platform.

Comparison of Online Distribution Channels of the Thailand Community Enterprise Products

This research aims to study an online distribution of community enterprise products,to design the management system for an e-commerce distribution channel,and to compare the efficiency of distribution channels through a developed e-commerce system and ready web.A personal interview survey method was used to collect data on the production,marketing,and online selling issues.In total 150 community enterprise entrepreneurs in five product categories(food,appliance/home decoration,beverage,garment/ornament and non-food herb)and 50 consumers were equally selected by judgment sampling method.The e-commerce channel that was developed is our website and social network website that was selected to compare the efficiency of distribution channels is Facebook.The research found that only 14.67%of community enterprise entrepreneurs sell products through online channel.The product which was sold through the developed website and maximized gross profit is food(35.53%of total revenue).The others,are beverage,non-food herb,appliance/home decoration,and garment/ornament,earn gross profit 31.50%,22.39%,9.78%and 0.80%of total revenue,respectively.The result of distribution channels comparison between our website and webpages on Facebook found that Facebook has the ability to reach customers 2,811 times more than the website 64.75%,which has only 991 times.Regarding to sales,it is found that revenue from Facebook is higher than the website in all product categories.