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Research on Brand Perceived Value of Cruise Company Based on Online Comment
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作者 WANG Fengli YE Xinliang 《International English Education Research》 2017年第2期45-47,共3页
With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a pl... With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user's point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research. 展开更多
关键词 Online commentary Cruise company brand Perceived value Nvivo software Research outlook
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South Aeronautic Power Machinery Company and South Brand Motorcycles
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作者 Liu Weimin 《China's Foreign Trade》 1996年第2期43-43,共1页
A backbone enterprise under the ChinaAviation Industry Corporation,theSouth Aeronautic Power MachineryCompany is well known for its South brandmotorcycles.The SAPMC is the coreenterprise of the China South Aviation Po... A backbone enterprise under the ChinaAviation Industry Corporation,theSouth Aeronautic Power MachineryCompany is well known for its South brandmotorcycles.The SAPMC is the coreenterprise of the China South Aviation PowerMachinery Group,which is among China’sfirst 56 large-scale enterprise groups approvedby the State Council.In 1994,the 展开更多
关键词 In South Aeronautic Power Machinery company and South brand Motorcycles THAN
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Name Brand Products of Shanghai Jiahua United Company
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《中国对外贸易》 1995年第7期44-44,共1页
Ruby—the country’s first seriescosmetics The Ruby Beauty Parlor andCosmetics School is the first of its kind inChina. The skin-care and make-upmethods it has applied are still popular.Among the gifts presented to qu... Ruby—the country’s first seriescosmetics The Ruby Beauty Parlor andCosmetics School is the first of its kind inChina. The skin-care and make-upmethods it has applied are still popular.Among the gifts presented to queenElizabeth Ⅱ of Britain, British PrimeMinister Mrs. Thatcher and RussianPresident Gorbachev by the Chinesegovernment, there was Ruby. According to market surveys andthe conclusions of beauty culture, workingwomen in modern society with their fastrhythm of life and exquisite tastes arefastidious in selecting cosmetics. To meettheir special needs, Ruby’s white 展开更多
关键词 Ruby Name brand Products of Shanghai Jiahua United company
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