Translation of Company Name swithin a Trade Globalization Context--A Case Study of Wuhan Pilot Free Trade Area

Under the further development of trade and economic globalization,the construction of free trade area provides a platform for local enterprises to"go out".In this context,the English translation of company names in Wuhan Pilot Free Trade Area is the basic guarantee for the company to further integrate into the international trade market.Based on the investigation of the current situation of translation of company names in Wuhan Area and the analysis of the problems in the translation,this paper puts forward some specific suggestions to improve the translation quality of company names.

On Protection System of the Domestic Trade Name Rights

商号一直是我国知识产权保护的弱点,但商号在我国有着广泛的应用,并且具有巨大的商业利益,因此,我国的商号保护制度需要加强和改进。本文主要从商号的保护重要性和商号保护的具体措施的改进进行论述。