Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development,...Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development, design and application. However, PPT itself may actually be regarded as a multimodal discourse comprising multisemiotics, such as linguistic signs, image, graph, sound, color and their interrelated layouts, etc.. So the article attempts to make a multimodal analysis of College English PPT discourse via the principle of reading images by Kress and van Leeuwen in 1996, aiming to present a different angle of interpreting the meaning of composition anchored in PPT.展开更多
Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the peopl...Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the people photographed,show an aesthetic vi-sion that reveals the real life of Mississippi in the 1930 s.They also show that a fiction writer's camera records people's life and citylandscapes that are somewhat different from what we see in newspapers or geography books.The unique angles chosen and the specialmoments captured by Welty make these photographs worth a careful attention.Visual Grammar is used to examine and analyze the innerworld of the people photographed by Welty.By analyzing three photographs through action processes,reactional processes,and symbolicprocesses as well as by studying the systems of Contact and Social Distance of the photographs,representational meaning and interactivemeaning are explored.The system of information value is also studied to find out how the compositional meaning is realized in the photo-graphs.After a thorough study,the lost inner worlds of the people photographed by Welty can be exposed.展开更多
In this paper I present some aspects of the controversy surrounding the semantics/pragmatics boundary and offer a possible solution in the form of Default Semantics. First, I present a brief introduction to Paul Grice...In this paper I present some aspects of the controversy surrounding the semantics/pragmatics boundary and offer a possible solution in the form of Default Semantics. First, I present a brief introduction to Paul Grice’s approach to meaning as intentional communication. Next, I address the problem of the unit og which truth conditions should be predicated, assuming after Grice that the most successful approach to meaning has to make use of truth conditions. Further, I extend the discussion to some aspects of neo-Gricean pragmatics, most notably the issue of pragmatic processing that contributes to the truth-conditional representation and the proposed shortcuts through this processing in the form of default meanings. In the main part, I present the theory of Default Semantics (Jaszczolt 2005a), assess some arguments in favour of such an interactive theory of meaning that combines information from various sources, and address the issue of compositionality of meaning so conceived. In the final part, I apply the theory of Default Semantics to expressions with future-time reference in English in order to demonstrate the advantages of a framework that combines various types of information about utterance meaning in one, merged semantic representation. The main advantage turns out to be, in this domain, the unified treatment of all expressions with future-time reference.展开更多
文摘Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development, design and application. However, PPT itself may actually be regarded as a multimodal discourse comprising multisemiotics, such as linguistic signs, image, graph, sound, color and their interrelated layouts, etc.. So the article attempts to make a multimodal analysis of College English PPT discourse via the principle of reading images by Kress and van Leeuwen in 1996, aiming to present a different angle of interpreting the meaning of composition anchored in PPT.
文摘Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the people photographed,show an aesthetic vi-sion that reveals the real life of Mississippi in the 1930 s.They also show that a fiction writer's camera records people's life and citylandscapes that are somewhat different from what we see in newspapers or geography books.The unique angles chosen and the specialmoments captured by Welty make these photographs worth a careful attention.Visual Grammar is used to examine and analyze the innerworld of the people photographed by Welty.By analyzing three photographs through action processes,reactional processes,and symbolicprocesses as well as by studying the systems of Contact and Social Distance of the photographs,representational meaning and interactivemeaning are explored.The system of information value is also studied to find out how the compositional meaning is realized in the photo-graphs.After a thorough study,the lost inner worlds of the people photographed by Welty can be exposed.
文摘In this paper I present some aspects of the controversy surrounding the semantics/pragmatics boundary and offer a possible solution in the form of Default Semantics. First, I present a brief introduction to Paul Grice’s approach to meaning as intentional communication. Next, I address the problem of the unit og which truth conditions should be predicated, assuming after Grice that the most successful approach to meaning has to make use of truth conditions. Further, I extend the discussion to some aspects of neo-Gricean pragmatics, most notably the issue of pragmatic processing that contributes to the truth-conditional representation and the proposed shortcuts through this processing in the form of default meanings. In the main part, I present the theory of Default Semantics (Jaszczolt 2005a), assess some arguments in favour of such an interactive theory of meaning that combines information from various sources, and address the issue of compositionality of meaning so conceived. In the final part, I apply the theory of Default Semantics to expressions with future-time reference in English in order to demonstrate the advantages of a framework that combines various types of information about utterance meaning in one, merged semantic representation. The main advantage turns out to be, in this domain, the unified treatment of all expressions with future-time reference.
