This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequen...This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,p...In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,proposed by Lakoff and Johnson,continues to be a subject of intense scholarly debate.Numerous studies have examined conceptual metaphor from various perspectives,but research specifically focusing on advertising discourse is still limited.Advertising is constantly present in our lives,whether we are conscious of it or not.It holds a significant influence in our daily lives and communication.As we know that advertisers tend to make use of metaphors,and an analysis of their usages can provide valuable insights into their role in advertising discourse.The purpose of this paper is to extend the application of conceptual metaphor theory to the unique context of Macao’s casino advertising.Through a small-scale study,the author aims to identify types of metaphors used in casino advertising and gain an understanding of how they are strategically employed to attract customers.展开更多
Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and ba...Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and basic experience in the human brain.In some sense,metaphor and metonymy can be a mode of thinking.A Concept is inseparable from perception and perception is inseparable from thinking.The basic composition of metaphor and metonymy is a concept.That is the way they are associated with.This paper aims to build conceptual structures of metaphor and metonymy from the micro perspective and probe into their working mechanisms.The author also lays out their distinctions in terms of basis,principles,span,and effectiveness through analyzing some examples extracted from literary works.展开更多
Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conce...Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conceptual metaphor and metonymy.This paper selected one such kind of words,"Slytherin", from the books and analyzed the mapping process of the formation of its concept. First of all, its source word"slithering"reminds people of snake, whose features including coldness, mystery and implied death has been mapped into the concept of"Slytherin". Also the features of flag colors(green and silver), and persons in Slytherin all contribute to the formation of its concept. Finally two practical examples will be analyzed.展开更多
The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching...The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.展开更多
Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman u...Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.展开更多
As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metapho...As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.展开更多
In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptua...In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.展开更多
It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and...It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.展开更多
Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives...Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.展开更多
Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is th...Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is the basis of human being's cognition, thinking ways, language application and behavior. It is such an important part of English that the application of conceptual metaphor is quite essential in English teaching in China. This thesis mainly focuses on the application of conceptual metaphor in English teaching on the basis of detailed introduction of conceptual metaphor theories and people's way of sentence comprehension.展开更多
The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive li...The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive linguistic view provides new perspectives and proofs for the study of them. According to cognitive linguists, they are a common cognitive phenomenon of human beings, far from being a mere matter of ornament to language. The article aims at pointing out the differences among them from a cognitive perspective. The comparison of them from a cognitive linguistic view can help the learners to master them more easily.展开更多
We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by L...We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by Lakoff & Johnson (1980), this thesis provides some suggestions which help English teachers improve vocabulary teaching strategies.展开更多
On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is th...On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is that they are non-componential, because their idiomatic meanings are not deducible from the meaning of their individual parts. According to"conceptual metaphor"theory, which are proposed by cognitive linguists Lakoff and Johnson: Metaphor is a mapping that from one more familiar, more easily understanding source domain to a less familiar, more difficult target domain. The paper studies on the idiomaticity and the motivation of the idioms based on the"conceptual metaphor"theory from the perspective of cognitive linguistics.展开更多
文摘This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,proposed by Lakoff and Johnson,continues to be a subject of intense scholarly debate.Numerous studies have examined conceptual metaphor from various perspectives,but research specifically focusing on advertising discourse is still limited.Advertising is constantly present in our lives,whether we are conscious of it or not.It holds a significant influence in our daily lives and communication.As we know that advertisers tend to make use of metaphors,and an analysis of their usages can provide valuable insights into their role in advertising discourse.The purpose of this paper is to extend the application of conceptual metaphor theory to the unique context of Macao’s casino advertising.Through a small-scale study,the author aims to identify types of metaphors used in casino advertising and gain an understanding of how they are strategically employed to attract customers.
文摘Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and basic experience in the human brain.In some sense,metaphor and metonymy can be a mode of thinking.A Concept is inseparable from perception and perception is inseparable from thinking.The basic composition of metaphor and metonymy is a concept.That is the way they are associated with.This paper aims to build conceptual structures of metaphor and metonymy from the micro perspective and probe into their working mechanisms.The author also lays out their distinctions in terms of basis,principles,span,and effectiveness through analyzing some examples extracted from literary works.
文摘Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conceptual metaphor and metonymy.This paper selected one such kind of words,"Slytherin", from the books and analyzed the mapping process of the formation of its concept. First of all, its source word"slithering"reminds people of snake, whose features including coldness, mystery and implied death has been mapped into the concept of"Slytherin". Also the features of flag colors(green and silver), and persons in Slytherin all contribute to the formation of its concept. Finally two practical examples will be analyzed.
文摘The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.
文摘Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.
文摘As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.
文摘In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.
文摘It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.
文摘Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.
文摘Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is the basis of human being's cognition, thinking ways, language application and behavior. It is such an important part of English that the application of conceptual metaphor is quite essential in English teaching in China. This thesis mainly focuses on the application of conceptual metaphor in English teaching on the basis of detailed introduction of conceptual metaphor theories and people's way of sentence comprehension.
文摘The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive linguistic view provides new perspectives and proofs for the study of them. According to cognitive linguists, they are a common cognitive phenomenon of human beings, far from being a mere matter of ornament to language. The article aims at pointing out the differences among them from a cognitive perspective. The comparison of them from a cognitive linguistic view can help the learners to master them more easily.
文摘We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by Lakoff & Johnson (1980), this thesis provides some suggestions which help English teachers improve vocabulary teaching strategies.
文摘On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is that they are non-componential, because their idiomatic meanings are not deducible from the meaning of their individual parts. According to"conceptual metaphor"theory, which are proposed by cognitive linguists Lakoff and Johnson: Metaphor is a mapping that from one more familiar, more easily understanding source domain to a less familiar, more difficult target domain. The paper studies on the idiomaticity and the motivation of the idioms based on the"conceptual metaphor"theory from the perspective of cognitive linguistics.
