Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands

This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.

Corpus-Driven Analysis of Conceptual Metaphor in Artificial Intelligence Language:A Sample of ChatGPT-Written Speeches

Based on Conceptual Metaphor Theory(CMT),this paper creates a tiny corpus of ChatGPT-written speeches.Through employing a corpus-driven approach,this study analyzes the identification and utilization of conceptual metaphors in artificial intelligence(AI)languages.The AI demonstrated its capacity to utilize metaphors in the metaphoric corpora through the display of diversity,non-arbitrariness,repetition,and intersectionality in the selection of source domains.It often uses vocabulary combinations with clear similarities to establish metaphorical meaning.In the literal sense,the outcomes of metaphor identification by artificial intelligence differ significantly from those of humans.Therefore,there is a need to develop advanced automatic models for identifying metaphors in order to enhance the precision of metaphor identification consistently.

A Study of the English Translation of Positive Emotions from the Perspective of Conceptual Metaphor

experience shared by human beings,but it is often expressed in the form of conceptual metaphor which is pervasive in the concrete language.Drawing upon the theory of conceptual metaphor and emotion metaphors,this paper aims to study the translation of positive emotions in David Hawkes’version of The Story of the Stone and the related daily expressions as the corpus.According to the theories,this paper categorizes the positive emotions metaphors into body metaphors,sensory metaphors,entity metaphors,and orientational metaphors to discuss the process of English translation and the metaphorical mechanism,analyzes the similarities and differences between Chinese and English expressions of positive emotions and their cultural,physiological,and psychological motives,and lastly attempts to summarize the translation strategies of emotional expressions.The analysis of metaphorical mechanisms reveals that the common physiological and psychological experiences of human beings and cultural exchanges give rise to similarities,while the unique cultural environments,antecedents,and historical development of each nation give rise to their distinctiveness.This paper concludes that translators need to make full use of their subjectivity,understand the surface and underlying meaning of the text,and establish a high level of mental compatibility between themselves,the readers,and the author.

Study of Teaching Methods of Conceptual Metaphors

The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.

On the conceptual metaphor of color terms： A typological view

In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.

The Coherent Function of Conceptual Metaphor in Political Address

Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.

Study of Idioms Based on the Conceptual Metaphor Theory

On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is that they are non-componential, because their idiomatic meanings are not deducible from the meaning of their individual parts. According to"conceptual metaphor"theory, which are proposed by cognitive linguists Lakoff and Johnson: Metaphor is a mapping that from one more familiar, more easily understanding source domain to a less familiar, more difficult target domain. The paper studies on the idiomaticity and the motivation of the idioms based on the"conceptual metaphor"theory from the perspective of cognitive linguistics.

Conceptual Metaphors in "I Have a Dream"

Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.

The Application of Conceptual Metaphor to Polysemy

As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.

A Corpus-based Contrastive Study of Conceptual Metaphor-A Case Study of English and Chinese Financial Reporting

Up to now there have been no contrastive studies of conceptual metaphor in English and Chinese economic field. In this paper, a corpus-based approach is adopted in comparing the conceptual metaphors in Chinese financial reporting (CFR) with those in English financial reporting (EFR). To make a contrastive study, this paper categorizes the conceptual metaphors identified in two corpora into two parts: same conceptual metaphors and different conceptual metaphors, and for the analysis of each conceptual metaphor, linguistic entity, frequency and percentage are taken as the three standards for comparison, which is analyzed with Concapp.

From the Perspective of Conceptual Metaphor -Analyzing the Heroine＇ s Resistance in The Scarlet Letter

Conceptual metaphor has always been the study focus of cognitive linguistics. Conceptual metaphor is ubiquitous, cognitive and systematic. Nathaniel Hawthorne in his representative work The Scarlet Letter makes full use of the conceptual metaphor. A detailed description of the heroine Hester Prynne through the conceptual metaphor fully expresses Nathaniel Hawthorne＇ s feminist thoughts. Through the metaphorical analyses of the name Pearl, the scarlet letter ＂A＂, the forest and the scaffold this paper analyzes Hester Prynne＇ s resistant consciousness. On the basis of this, the positive social significance of the novel is explored.

Translation of Horse Image in Shijing——From the Perspective of Conceptual Metaphor

Shijing, the first anthology of poem in ancient China, contains 305 pieces of poems which mirrors the life, tradition and beliefs of people three thousand years ago. Focusing on the most frequently used subject, the"horse"image in Shijing, this paper concluded its metaphorical meaning and analyzed the English translation by Xu Yuanchong from the perspective of conceptual metaphor proposed by George Lakoff and Mark Johnson in the light of preserving the metaphor and culture.

Conceptual Metaphors in Chinese Political Speeches——A Case Study of Xi Jinping's 2016 New Year Address

As a sort of cognitive means and thinking mode,conceptual metaphor is widely applied to political discourses.Statesmen often publicize their political thoughts by using conceptual metaphors in their political discourses so that the audience can understand their political ideas easily.Based on the Conceptual Metaphor Theory,this paper aims to analyze the conceptual metaphors in Xi Jinping's 2016 New Year address so as to summarize the types,functions and significance of conceptual metaphors in Chinese political discourses,in the hope of helping readers interpret political speeches better.

The Application of Conceptual Metaphor to Idioms

It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.

Conceptual Metaphor in Computer English

With the development of cognitive linguistics,a traditional view on metaphor that metaphor is a figure of speech has been challenged.A new cognitive view has taken its place:metaphor is not just a language phenomenon,but a "cognitive instrument" in nature.Metaphor has played an important role in understanding computer English and transferring scientific concepts.This thesis aims at making a systematic study on computer metaphors through the conceptual metaphor theory by taking screen English of computer as linguistic materials,and showing that conceptual metaphors can efficiently help people to understand and remember computer lexicons and expressions.

Application of Conceptual Metaphor in English Teaching

Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is the basis of human being's cognition, thinking ways, language application and behavior. It is such an important part of English that the application of conceptual metaphor is quite essential in English teaching in China. This thesis mainly focuses on the application of conceptual metaphor in English teaching on the basis of detailed introduction of conceptual metaphor theories and people's way of sentence comprehension.

An Analysis of Conceptual Metaphors in Economic Discourse

As a cognitive tool,conceptual metaphor permeates in economic discourse.It plays an important role in interpreting economic activities,as well as keeping abreast with economic trends.Through summarization and observation,this paper analyzes the conceptual metaphor in economic discourse,and draws the conclusion that the utilization of conceptual metaphor in economic discourse not only has theoretical functions at a discourse level,but also the practical significance in enlightening economic activities.

Conceptual Metaphor and College English Culture Teaching

The paper, on the basis of the theory of conceptual metaphor, ferreting to college English teaching as the point ofpenetration. analyzes the theory of conceptual metaphor and reveals its classification and main characteristics. Furthermore, the paper also explicitly expounds the ways of applying conceptual metaphor theory into College English Culture Teaching.

Conceptual Metaphor and English Vocabulary Teaching

We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by Lakoff & Johnson (1980), this thesis provides some suggestions which help English teachers improve vocabulary teaching strategies.

An Analysis of Conceptual Metaphors in Jack Ma's English Public Speech

马云是中国一名成功的企业家。他被世界经济论坛评选为"年轻的全球领袖",被中央电视台评选为"年度十大商业领袖"。马云在国内外做过多场成功而富有影响的演讲。本文将从概念隐喻的角度对马云在国外的三篇英文演讲进行分析。