Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

The Development Trend of Enterprise Business Administration and the Innovation of Management Mode

In the context of the new period,the continuous growth of social and economic levels and the rapid update of information technology have significantly impacted the business management of Chinese enterprises,presenting substantial challenges.The intensification of market competition exerts development pressure on many enterprises,and coupled with the unstable strength of some businesses,numerous problems in business management arise.These issues hinder the smooth execution of various business activities.Therefore,it is crucial to ensure effective business administration to conduct different business activities in an orderly manner,promptly avoid adverse risks,and strengthen control over multiple factors.The innovation and improvement of business administration are of great significance for enhancing the management level and market competitiveness of modern enterprises,accelerating their healthy development,and creating numerous opportunities.Consequently,this paper analyzes and explores the development trends of enterprise business administration and the innovation of management models for reference.

Analysis on Intellectual Property Management of Construction Enterprises

As the main force of construction enterprises,construction enterprises shoulder the important task of national pillar industries.However,at present,construction enterprises are still labor-intensive enterprises,with low profitability,low overall scientific and technological level,insufficient innovation ability and weak application and protection of intellectual property rights.Based on the current situation of construction enterprises,combined with the author's enterprise,this paper considers the problems existing in the intellectual property management of construction enterprises,and puts forward some countermeasures for the intellectual property management.

Application and Exploration of Overall Risk Management in Construction Enterprises

This paper mainly starts from the perspectives of management and economics,combined with the characteristics of the construction industry,conducts qualitative and quantitative analysis of the risks involved,studies various factors that cause construction enterprise risks from multiple angles,and uses scientific and effective methods to identify and evaluate risks,as well as determine the risk level.Through the overall risk management response strategies and empirical research of construction enterprises,this paper analyzes the general theory and main avoidance strategies of risk response of construction enterprises,and lays the foundation for follow-up risk management response in the form of cases through the implementation of technical route and innovation points.

Problems of Land Use and Management in Development Zones and Enlightenment to Implementation of "Construction up to the Mountains" Strategy in Yunnan

ln the research, problems of land use and management in development zone were concluded, and analysis was made on the causes in order to draw lessons from land use and management in development zones. Furthermore, enlight-enment to implementation of ＂construction up to the mountains＂ strategy in the ar-eas similar to Yunnan was explored, which provides references for developing of＂construction up to the mountains＂ strategy and protecting of highly-qualified cultivat-ed lands in dam regions.

Research on the Development Orientation of Enterprise Management Incentive Mode under the Background of New Normal and Economic Transformation

In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social economy level being unceasing enhancement, the modem enterprise management mode also has corresponding improvement, scientific enterprise management gradually, rationalization. In the modem enterprise management mode, for modem enterprise human resources management has always been the hot spot of the enterprise management problems, under the premise of constantly improve the modem enterprise system, human resource management mode to major change. Enterprise＇ s incentive system is an important part of the modem enterprise system, enterprise management, incentive as measures of effective management to enterprise, is the foundation of the enterprises achieve comprehensive in stimulating the enterprise staff＇ s work enthusiasm that has the enormous role. Our research innovatively proposes countermeasures for the challenges for enhancing the future of enterprise management incentive mode.

A Study on the Reform and Further Development of "Chongzhou Mode" Based on the Perspective of Modern Enterprise Management

At present,the domestic agriculture is facing challenges.Farmers' income is relatively low,and more and more rural young workers are divorced from the countryside to work in the relatively developed areas,which makes agricultural development caught in a vicious circle,so it is difficult to rationally allocate resources and increase industrial vitality.However,the new agricultural system of " Chongzhou Mode" has emerged to indicate a macro direction of agricultural development.In this paper,with " Chongzhou Mode" as the object of study,from the perspective of modern enterprise management,we elaborate some features of this mode such as corporate governance,land transfer cost internalization and human-based management,and explore the role of this mode in promoting employment,Internet +,and reducing market information asymmetry.Finally,we set forth the corresponding

Problems and Measures in Internal Control and Risk Management of Drug Research and Development Enterprises

The internal control and risk managementof drug research and development enterprises directlyaffects the survival and development of enterprises.With the development of information technologyand the integration with the global economy,pharmaceutical companies are able to achieve moreachievements in development while facing increasingcompetitive pressures. Finance is a pivotal spine of acompany’s development. If the internal control andrisk management of a company are not complete andcomprehensive, the enterprise will inevitably turn intoa crisis. Therefore, it is necessary to strengthen theanalysis of the problems in the internal control andrisk management of drug research and developmententerprises, and propose corresponding solutions.

Research on Modem Enterprise Management Accounting Development Trend and the Influences on Promoting the Enterprise

In this paper, we conduct basic research on the modem enterprise management accounting development trend and the influences on promoting the enterprise. Management accounting subject refers to the management accounting as the services of a particular unit. Because of the management accounting mainly provides the useful decision information to the internal management of internal accounting need not follow generally accepted accounting standards, thus main body of management accounting can is administrative. Depending on the enterprise internal management needs, the subject of the management accounting can be throughout the enterprise, also can be unit of enterprise interior various levels of responsibility. Management accounting mainly through a series of special methods using financial accounting information and other relevant data sorting, calculation, comparison and analysis, which can make the enterprise management personnel at all levels of all economic activity in the daily planning and control, and to help business leaders to make the whole set of the information processing system of decisions. Our research conducts detailed and in-depth analysis on the related issues that serves as the novel paradigm.

Tourism Human Resources Development and Management Model Analysis

Human resources are the core of business development, the competition of modem enterprises, in the final analysis is the talent competition, which is the human development level of competition. Scenic spot enterprise view service quality as their development lifeline, rely entirely on high-quality staff to achieve, tourist attractions enterprise has its particularity industry： labor-intensive enterprises, but different from other manufacturing and other labor-intensive enterprises, They have high quality requirements for comprehensive employee quality, and therefore human resource development, compared with other enterprises, is more important and more challenging.

Development of Pull Strategies in Production Management in Order to Increase Efficiency of Manufacturing Enterprise

The article deals with possible approaches to the management of manufacturing organizations. The authors emphasize the need for integration of lean management with eco-innovation. This integration represents a sustainable development so that environmental impacts are reduced, more effective use of natural resources is achieved and production costs are reduced. Manufacturing organizations based on that approach must use so-called pull production control systems. Pull systems are most often presented in production management system--Kanban. This article also deals with specification of these systems and the development of pull strategies in production management in order to increase efficiency of manufacturing enterprise.

Development Research of Zhejiang Small and Medium Enterprises＇ Management mode

Zhejiang Small and medium enterprises have had major achievements adapting to the trend of economic development and it encountered bottlenecks. During the development process, there are malpractices, such as the parent wind, system＇s lacking of science, epitaxial growth, excessive dependence on the international market, and ineffective management mode. Based on the central economic work conference, changing management and enterprise strategy adjustment are inevitable choices of Zhejiang small and medium-sized enterprises＂ management mode development.

Strategies for Sustainable Environmental Management of Construction Activities in Ghana

The Ghanaian construction industry continues to improve by the recent intensification of infrastructure development by government and the private sector. Nonetheless, this is happening with a strong focus on economic development to the detriment of the environment these activities affect. This paper focuses on identifying the strategies by which sustainable environmental management could be structured to mitigate the impact of construction activities in Ghana. A mixed-method research approach was adopted. Quantitative data were collected from 83 practitioners in the construction industry, while qualitative data were elicited from 18 Construction and Environmental Management practitioners. The mean scores indicated that all the 20 strategies for integrating environmental concerns into construction activities in Ghana were considered significant by the respondents. The empirical findings of the study indicate that for environmental concerns to be effectively integrated into construction activities in Ghana, a concerted effort will be required from the various actors within the construction industry. These include the role of clients in selecting environmentally conscious service providers, designers focusing on environmentally friendly construction materials and methods, reduce, recycling and reuse of waste materials, the commitment of government towards sustainable development, and well-structured educational campaigns to promote environmentally sustainable construction activities.

Status and application of informatization on the construction management

Network information technology is the product of the combination of communication and computer technology. The computer network is to interconnect the world dispersed and independent computers in accordance with the network protocol. With the rapid development of information technology at home and abroad, the developed countries or parts of the developing countries are strengthening their national information infrastructure. Several of gold projects in information technology as the representative is gradually go deeper, forming an unprecedented development in the entire information network technology. With the globalization of the construction market and intensifying of the competition, construction management requires the higher information technology, which is relatively backward in China＇ s construction industry. So it has important practical significance to clearly recognize the entire network computing model and technology developments, and properly apply to the construction project management.

The application of modem cost management in real estate enterprise

This paper will be on the real estate development enterprise cost analysis and cost forecast, decision-making, plan, control, analysis and feedback were described, as well as how to use value engineering to enterprise value chain each link cost allocation, ut also to the enterprise strategy analysis and research, as well as cost management and strategic interaction analysis. Finally, it has a cost of real estate development enterprises case analysis and research. The author believes that the article will be on the real estate development enterprise management have some practical significance.

Trail Blazers of Municipal Construction in Beijing—Interview with Deputy General Manager Zhang Zhenguo, Beijing Municipal Construction Development Group

People call buildings music in a condensed state. It is not exaggerating to call the Fangzhuang Residential Area on the southern edge of Beijing proper a warm urban folk melody in a magnificent movement. The area, covering 147 hectares of land, consists of four groups of buildings, named the Fanggu, Fangcheng, Fangqun and Fangxing gardens. In this community with all

Comparison between Chinese Supervision Enterprise and International Project Management Enterprise

With the entrance into WTO, the Chinese supervision enterprises face the serious challenge never existed before. Comparing with other type enterprises Chinese supervision enterprises nature of China are the same as project management companies in connotation and service scope in nature. They have much superiority in development of the project management work. Through comparing and analyzing the special feature between Chinese supervision enterprise and international project management enterprise, this paper points out the gap between them, and table the proposal of they transforming to the project management enterprises.

The Impact of Project Portfolio Management on Enterprise Strategic Objectives

In today’s era,with the increase in the number of enterprise innovations,enterprises must adopt project portfolio management for various innovations,select alternative projects from the perspective of enterprise strategy.This paper primarily explores the use of project portfolio management in enterprise project management,hoping to improve the quality of enterprise project management and the utilization efficiency of project portfolio management in enterprise project management.

Sustainability Impact on Construction Management in Developing Countries： Iraq as a Case Study

Sustainable development contributes to the economic and social advancement of construction projects. Ignoring sustainability during the cost estimating process associated with evaluation phase develops many problems of conventional decision methodology used in construction industry in the most of developing countries. This research focuses on sustainability which is the key factor in all decision making in design and construction processes. Therefore, Iraqi construction industry should respond to sustainability as a leading indicator of its infrastructure rebuilding. The construction management and sustainability could help to manage the rebuilding of the destroyed public infrastructure during the disaster wars periods passed thru thirty years ago and also to modernize of private buildings and plants. Field study has been carried out by adopting personal interviews and questionnaires conducted with experts, experienced consultants and designers working in many design organizations. The data collected has been analyzed and the results obtained show a clear weakness in the field of sustainability understanding, practicing and implementation. Moreover, the design work in Iraq is suffering from a lack of scientific techniques and a lack in experience in the domain of sustainability field. This will take an integrated approach to study the impact of sustainability on construction management which encompasses both public and private sector perspectives for building and engineering construction, and the roles played by all the participants in the construction team （owners, contractors, design professionals, and other supporting professionals）.

Factors Influencing Technology Transfer for Sustainable Construction Management in Nigeria

The move to embrace sustainable building is an international paradigm with the desire for sustainable development in society. Developing countries, however, are the most susceptible regions to unsustainable development. This study focused on factors influencing Technology Transfer in Construction Management in Nigeria. Questionnaires were applied to collect primary data. A total of 55 registered architectures, quantity surveyors and engineers were interviewed. The data were analyzed and both descriptive and inferential statistics were applied in the study. The findings show that research on sustainability and involvement of stakeholders influence the success of technology transfer. These findings have managerial implications on technology transfer to attain sustained development in the construction industry for many developing countries.