The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),t...The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.展开更多
Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon ...Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.展开更多
There is a separable and combinable object NP construction in modern Chinese.The modifier or the central part of it can be moved forward to the beginning as the topic.The combined construction delivers the objective e...There is a separable and combinable object NP construction in modern Chinese.The modifier or the central part of it can be moved forward to the beginning as the topic.The combined construction delivers the objective expression,while the separated construction implies the subjective understanding.The transformation is driven by pragmatic factors.Firstly,the article discusses the combined and the separated constructions meanings.Secondly,the article analyzes the form differences which are caused by their meanings.At last,the article discusses the discourse function variation caused by the form transformation and introduces the objective and subjective differences of human natural language expression.展开更多
Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exe...Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world's cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.展开更多
This study proposes a teaching system environment for the training of English guides of stone inscription relics based on analysis and describes the roles played by each element in this system environment. The element...This study proposes a teaching system environment for the training of English guides of stone inscription relics based on analysis and describes the roles played by each element in this system environment. The elements listed in the system environment can contribute themselves only under the support of the whole system environment. Therefore, the effect of the meaning construction is really the coordination result between the elements of the system environment. It can effectively improve the training efficiency of the training of English guides of stone inscription relics.展开更多
The wide acceptability of Nigerian hip hop music,home and abroad,indicates increasing value of the inclusion of local popular languages in the composition and performance of the music.In the text of many of the award ...The wide acceptability of Nigerian hip hop music,home and abroad,indicates increasing value of the inclusion of local popular languages in the composition and performance of the music.In the text of many of the award winning singles and albums are mixtures of different languages ranging from English,Pidgin English,Yoruba,Igbo and other local dialects.Drawing on Ferdinand de Saussure’s theory of structuralism,this study examines meaning construction in hip hop music in Nigeria.By focusing on the Nigerian hip hop artists,who adopt different slangs embedded with codes considered absurd within the mainstream cultural milieu,the study closely investigates constructed meanings in the lyrics of four Nigerian award winning hip hop artists.All the artists adopted multilingual codes-switching from one language to another in presentation of their messages.The codes in the songs generally symbolise and present messages or meaning that appears out of the mainstream cultural meanings.Listeners and artistes meet at the level of interpretations.The article argues that Nigerian artists creatively present a sub-culture where they and their fans can relate through codes and words embedded with symbolic meanings shared by both artists and fans.展开更多
文摘The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.
文摘Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.
文摘There is a separable and combinable object NP construction in modern Chinese.The modifier or the central part of it can be moved forward to the beginning as the topic.The combined construction delivers the objective expression,while the separated construction implies the subjective understanding.The transformation is driven by pragmatic factors.Firstly,the article discusses the combined and the separated constructions meanings.Secondly,the article analyzes the form differences which are caused by their meanings.At last,the article discusses the discourse function variation caused by the form transformation and introduces the objective and subjective differences of human natural language expression.
文摘Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world's cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.
文摘This study proposes a teaching system environment for the training of English guides of stone inscription relics based on analysis and describes the roles played by each element in this system environment. The elements listed in the system environment can contribute themselves only under the support of the whole system environment. Therefore, the effect of the meaning construction is really the coordination result between the elements of the system environment. It can effectively improve the training efficiency of the training of English guides of stone inscription relics.
文摘The wide acceptability of Nigerian hip hop music,home and abroad,indicates increasing value of the inclusion of local popular languages in the composition and performance of the music.In the text of many of the award winning singles and albums are mixtures of different languages ranging from English,Pidgin English,Yoruba,Igbo and other local dialects.Drawing on Ferdinand de Saussure’s theory of structuralism,this study examines meaning construction in hip hop music in Nigeria.By focusing on the Nigerian hip hop artists,who adopt different slangs embedded with codes considered absurd within the mainstream cultural milieu,the study closely investigates constructed meanings in the lyrics of four Nigerian award winning hip hop artists.All the artists adopted multilingual codes-switching from one language to another in presentation of their messages.The codes in the songs generally symbolise and present messages or meaning that appears out of the mainstream cultural meanings.Listeners and artistes meet at the level of interpretations.The article argues that Nigerian artists creatively present a sub-culture where they and their fans can relate through codes and words embedded with symbolic meanings shared by both artists and fans.
