With the development of the major country diplomacy with Chinese characteristics,diplomatic discourse,as an important part of building China’s international discourse power,has attracted much attention.Personificatio...With the development of the major country diplomacy with Chinese characteristics,diplomatic discourse,as an important part of building China’s international discourse power,has attracted much attention.Personification is a common means in diplomatic discourse.By giving anthropomorphic expressions to countries,regions,institutions and policies,the purpose of building national identity and establishing national image can be achieved.Based on conceptual metaphor theory and national identity theory,this paper focuses on personification in diplomatic discourse with a case study of the regular press conference of Ministry of Foreign Affairs.It is found that the spokesperson skillfully constructed China’s positive national identity,such as peace-loving,openness and inclusiveness by using a large number of body metaphor,kinship metaphor and role metaphor.展开更多
This study takes the reports on China’s“One Belt,One Road”in the British and American media as the object of study,mainly by collecting more than 10,000 words from the relevant reports published in the British medi...This study takes the reports on China’s“One Belt,One Road”in the British and American media as the object of study,mainly by collecting more than 10,000 words from the relevant reports published in the British media The Times,The Daily Telegraph and The Guardian from 2019-2022,to create a British corpus.A number of US media outlets,such as the New York Times,Los Angeles Times and Washington Post,were also collected to extract over 10,000 words of relevant corpus to create a US corpus.The BFSU Qualitative Coder 1.1,AntConc 3.5.7 and the LLX2 chi-square test were used to analyse the perceptions of the British and American corpora on China’s“One Belt,One Road”initiative,and to explore the temporal,spatial and value convergence of speakers and addressees in the corpus in the context of convergence theory.In this paper,we explore the specific distribution and pragmatic functions of the convergence of speakers and addressees in the corpus,in order to explore and reveal the different features of the application of convergence strategies in the British and American corpora in relation to China’s“One Belt,One Road”initiative.展开更多
The discourse construction of ideological and political education in colleges and universities is an important task to strengthen the leadership and discourse power of ideological work in colleges and universities.The...The discourse construction of ideological and political education in colleges and universities is an important task to strengthen the leadership and discourse power of ideological work in colleges and universities.The relevant theories of western multidisciplinary discourse research provide rich theoretical reference for the discourse construction of ideological and political education in colleges and universities.Based on linguistics,sociology,political science,philosophy and other disciplines,ideological and political education in colleges and universities should reasonably absorb its theoretical achievements on the sociality,power,democracy and authenticity of discourse,providing theoretical and practical references for the construction of ideological and political education discourse in colleges and universities in terms of content,power,expression and value.展开更多
The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structur...The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structure,and overall organization of texts as well as to provide a critical dimension in its theoretical and descriptive accounts of texts.Since June last year,HK protests or HK violence have been frequently reported by worldwide media.In this paper,the author aims to find out how the HK protesters and the Mainland media describe the same event based on the three-dimensional framework of CDA.At last,the author concludes that the mainland media generally describe the event as violence and riot while the HK protesters define themselves as warriors striving for more freedom,justice and democracy.Besides,on this event,the Mainland media mainly accuses some western countries of interference into HK affairs,which is undoubtedly of China’s internal affairs,and the media give full support to the HK police in safeguarding the peace and stability of Hong Kong.But from the perspective of HK protesters,they firmly believe that they are using their actions to protect all the people of HK,and they are defending their values such as freedom,democracy and justice.These are two totally different systems of language,and the author also gives its potential reasons in the paper so as to offer some viewpoints in this aspect in combination with the CDA theory.展开更多
In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a cr...In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.展开更多
The significance of discourse construction in the civilization discussion of Xi Jinping is explored in this paper: The 500-year history of world socialism and the 5000-year history of Chinese civilization, Xi Jinping&...The significance of discourse construction in the civilization discussion of Xi Jinping is explored in this paper: The 500-year history of world socialism and the 5000-year history of Chinese civilization, Xi Jinping' s studies of Socialism with Chinese characteristics in the long history of civilization development, highlighting Socialism with Chinese characteristics as a product in the development of human civilization, the great contribution to world civilization progress and the creative development of Marxism which has been the most distinctive feature in Chinese discourse structure since the 18 th National Congress of the CPC. As the conscious construction of epistemology, it has given unprecedented historical and cultural implications to China' s road and opened the new theory space for the discourse construction of Socialism with Chinese characteristics or the academic expression of China' s road.展开更多
Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exe...Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world's cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.展开更多
The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),t...The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.展开更多
Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon ...Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.展开更多
In daily social communication,people mainly construct their own and others'identities through discourse,and the most representative and widely used of identity-constructing discourse is address forms.In this paper...In daily social communication,people mainly construct their own and others'identities through discourse,and the most representative and widely used of identity-constructing discourse is address forms.In this paper,we focus on the identity-constructing function of address formsand the cognitive collaboration of their subordinate categories at the conceptual level,where different forms of address formshave obvious selection preferences in expressing specific discourse functions.Addressing has a discourse function other than the referential function,and inter-subjectivityis its underlying motivation.展开更多
Human rights have always been the focus of disputes between China and the West. To make a better China story about human rights and enhance China’s international discourse power in the field of human rights, we propo...Human rights have always been the focus of disputes between China and the West. To make a better China story about human rights and enhance China’s international discourse power in the field of human rights, we propose the text construction, translation and communication path of the construction of the human rights discourse system with Chinese characteristics from the cross-disciplinary perspective. Based on the examples of prevention and control of the CoVID-19 pandemic under the concept of putting people first, mainstream diplomatic linguistic data relevant to the fight against the novel coronavirus was collected through the internet. The human rights discourse with Chinese characteristics is constructed through a variety of texts focusing on putting the people first, the right to life, the right to health, the right to information, the right to privacy, the right to work and a sense of a community with a shared future for human beings. The core concepts of human rights have experienced the deepening process of decontextualization, abstraction and theorization to gradually conform to the expression habits of international audiences. The international communication effect is mainly positive in civil society. It shows that the construction of China’s human rights discourse system and the governance of international human rights discourse have achieved preliminary results. To enhance China’s discourse power on human rights, we need to add an interdisciplinary approach.展开更多
China must accomplish two tasks on human rights:domestically,it must continue its efforts for healthy development of human rights based past achievements;internationally,it must strengthen exchange and cooperation on ...China must accomplish two tasks on human rights:domestically,it must continue its efforts for healthy development of human rights based past achievements;internationally,it must strengthen exchange and cooperation on human rights issues with the international community,contribute to the building of a reasonable international human展开更多
The study of the English teachers' language in the L2 classrooms is a very important branch of discourse analysis. However, up till now, much of the research conducted has focused on the linguistic features of tea...The study of the English teachers' language in the L2 classrooms is a very important branch of discourse analysis. However, up till now, much of the research conducted has focused on the linguistic features of teachers' classroom discourse. In present study, a critical point of view is adopted to analyze the social and cultural aspects of the classroom discourse. With the help of CDA (critical discourse analy sis), the relationship between language, power and ideology is deeply explored.展开更多
Since China’s reform and opening up in 1978,the acceleration of industrialization and urbanization in China had led to dramatic changes in the pattern of urban-rural land use.In this paper,we focused on the rural ind...Since China’s reform and opening up in 1978,the acceleration of industrialization and urbanization in China had led to dramatic changes in the pattern of urban-rural land use.In this paper,we focused on the rural industrialized areas in central China(Xinxiang County and Changyuan City of Henan Province).We used the average nearest neighbor index,spatial statistical analysis,and a structural equation model to analyze the spatiotemporal evolution and influencing factors of urban-rural construction land based on multisource spatial data and survey data.The results showed that:1)from 1975 to 2019,the spatial distribution of urban-rural construction land in rural industrialized areas had evolved from homogeneous distribution to local agglomeration.In terms of comparative analysis of cases,the spatial distribution of urban-rural construction land in Changyuan City had shown a trend from diffusion to agglomeration,and Xinxiang County had overall shown a spatial change from homogenization to agglomeration and then to regional integration development.2)The hot spots with increased urban-rural construction land significantly expanded,and they had a high degree of spatial overlap with industrial development.Among them,Xinxiang County was concentrated in central and marginal areas,and Changyuan was mainly concentrated in central urban areas.3)From the evolution of spatial proximity of urban-rural construction land,rural industrialized areas generally decline,showing the characteristics of internal differentiation in the rate of change.4)Industrial development,social economy,the policy environment,and urban development played a positive role in promoting the expansion of urban-rural construction land in rural industrialized areas.To promote the optimal use of regional land and the integrated development of urban-rural areas,we should combine the advantages of regional endowment,formulate development strategies according to local conditions,and adjust the way that land is used in a timely manner.展开更多
Jilin City is a typical river valley city in Northeast China.In this paper,the authors studied the spatial and temporal expansion characteristics of the built-up areas in Jilin City from 1990 to 2020 using the analysi...Jilin City is a typical river valley city in Northeast China.In this paper,the authors studied the spatial and temporal expansion characteristics of the built-up areas in Jilin City from 1990 to 2020 using the analysis of expansion speed and strength,fractal dimension,barycenter coordinate transfer index and sector analysis.The ultimate-goal is to analyze the driving and restrictive factors that affect the spatial expansion of river valley cities.The results indicate that(1)the expansion speed of urban land in Jilin City has been re-latively slow in the past 30 years,while only slightly faster in 2010–2020;(2)in the spatial dimension,Jilin City mainly expanded to the south,then to the west,and extensive expansion has resulted in complex mor-phology with little stability and compactness;(3)the expansion is affected by multiple factors,of which the positive factor is industrial development,while the restrictive factors include natural factors,population loss,etc.This study provides a case for the formulation of land use policies and land space planning in river valley cities.展开更多
The principle of“poverty alleviation first helps the poor”is fundamental to poverty alleviation through education in rural areas.It serves as an important foundation for improving the soft power of rural culture and...The principle of“poverty alleviation first helps the poor”is fundamental to poverty alleviation through education in rural areas.It serves as an important foundation for improving the soft power of rural culture and promoting the development of rural cultural construction.However,college students,being one of the main participants in educational poverty alleviation,have not been equipped with a well-established institutionalized participation mechanism and a sufficient awareness of participation.To enhance college students’awareness and participation in rural education and poverty alleviation and to improve the institutionalization,this research focuses on college students as a group,delves into the current situation and willingness of college students to participate in rural education and poverty alleviation,and analyzes the influencing factors affecting college students’participation in rural education and poverty alleviation by means of a questionnaire and a computerized statistical algorithm.Lastly,based on mathematical and statistical analysis,the research puts forward corresponding optimization countermeasures and suggestions from the perspectives of the government,colleges and universities,and villages,so as to provide decision-making guidelines for solving the problems of rural education development and talent constraints.展开更多
文摘With the development of the major country diplomacy with Chinese characteristics,diplomatic discourse,as an important part of building China’s international discourse power,has attracted much attention.Personification is a common means in diplomatic discourse.By giving anthropomorphic expressions to countries,regions,institutions and policies,the purpose of building national identity and establishing national image can be achieved.Based on conceptual metaphor theory and national identity theory,this paper focuses on personification in diplomatic discourse with a case study of the regular press conference of Ministry of Foreign Affairs.It is found that the spokesperson skillfully constructed China’s positive national identity,such as peace-loving,openness and inclusiveness by using a large number of body metaphor,kinship metaphor and role metaphor.
文摘This study takes the reports on China’s“One Belt,One Road”in the British and American media as the object of study,mainly by collecting more than 10,000 words from the relevant reports published in the British media The Times,The Daily Telegraph and The Guardian from 2019-2022,to create a British corpus.A number of US media outlets,such as the New York Times,Los Angeles Times and Washington Post,were also collected to extract over 10,000 words of relevant corpus to create a US corpus.The BFSU Qualitative Coder 1.1,AntConc 3.5.7 and the LLX2 chi-square test were used to analyse the perceptions of the British and American corpora on China’s“One Belt,One Road”initiative,and to explore the temporal,spatial and value convergence of speakers and addressees in the corpus in the context of convergence theory.In this paper,we explore the specific distribution and pragmatic functions of the convergence of speakers and addressees in the corpus,in order to explore and reveal the different features of the application of convergence strategies in the British and American corpora in relation to China’s“One Belt,One Road”initiative.
基金This paper is the 2020 Key Research Base Project of Philosophy and Social Sciences of Shaanxi Provincial Education Department,“Educational Research on Strengthening College Students’Mainstream Ideological Identity under Cyberspace Governance”(No:20JZ068)the key research project of Xi’an University of Technology’s education and teaching reform,“Research and Practice of Curriculum Ideological and Political Teaching Reform under the Guidance of Party Building”(No.XJY1911).
文摘The discourse construction of ideological and political education in colleges and universities is an important task to strengthen the leadership and discourse power of ideological work in colleges and universities.The relevant theories of western multidisciplinary discourse research provide rich theoretical reference for the discourse construction of ideological and political education in colleges and universities.Based on linguistics,sociology,political science,philosophy and other disciplines,ideological and political education in colleges and universities should reasonably absorb its theoretical achievements on the sociality,power,democracy and authenticity of discourse,providing theoretical and practical references for the construction of ideological and political education discourse in colleges and universities in terms of content,power,expression and value.
文摘The Critical Discourse Analysis(CDA)is an interdisciplinary tool in various conditions,which aims to provide a better understanding of sociocultural aspects of texts and accounts of the production of internal structure,and overall organization of texts as well as to provide a critical dimension in its theoretical and descriptive accounts of texts.Since June last year,HK protests or HK violence have been frequently reported by worldwide media.In this paper,the author aims to find out how the HK protesters and the Mainland media describe the same event based on the three-dimensional framework of CDA.At last,the author concludes that the mainland media generally describe the event as violence and riot while the HK protesters define themselves as warriors striving for more freedom,justice and democracy.Besides,on this event,the Mainland media mainly accuses some western countries of interference into HK affairs,which is undoubtedly of China’s internal affairs,and the media give full support to the HK police in safeguarding the peace and stability of Hong Kong.But from the perspective of HK protesters,they firmly believe that they are using their actions to protect all the people of HK,and they are defending their values such as freedom,democracy and justice.These are two totally different systems of language,and the author also gives its potential reasons in the paper so as to offer some viewpoints in this aspect in combination with the CDA theory.
文摘In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.
文摘The significance of discourse construction in the civilization discussion of Xi Jinping is explored in this paper: The 500-year history of world socialism and the 5000-year history of Chinese civilization, Xi Jinping' s studies of Socialism with Chinese characteristics in the long history of civilization development, highlighting Socialism with Chinese characteristics as a product in the development of human civilization, the great contribution to world civilization progress and the creative development of Marxism which has been the most distinctive feature in Chinese discourse structure since the 18 th National Congress of the CPC. As the conscious construction of epistemology, it has given unprecedented historical and cultural implications to China' s road and opened the new theory space for the discourse construction of Socialism with Chinese characteristics or the academic expression of China' s road.
文摘Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world's cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.
文摘The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.
文摘Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.
文摘In daily social communication,people mainly construct their own and others'identities through discourse,and the most representative and widely used of identity-constructing discourse is address forms.In this paper,we focus on the identity-constructing function of address formsand the cognitive collaboration of their subordinate categories at the conceptual level,where different forms of address formshave obvious selection preferences in expressing specific discourse functions.Addressing has a discourse function other than the referential function,and inter-subjectivityis its underlying motivation.
基金the major project of National Social Science Foundation of China,“Discourse Construction, Translation and Communication of Major-Country Diplomacy with Chinese Characteristics”(Project No. 17ZDA318)
文摘Human rights have always been the focus of disputes between China and the West. To make a better China story about human rights and enhance China’s international discourse power in the field of human rights, we propose the text construction, translation and communication path of the construction of the human rights discourse system with Chinese characteristics from the cross-disciplinary perspective. Based on the examples of prevention and control of the CoVID-19 pandemic under the concept of putting people first, mainstream diplomatic linguistic data relevant to the fight against the novel coronavirus was collected through the internet. The human rights discourse with Chinese characteristics is constructed through a variety of texts focusing on putting the people first, the right to life, the right to health, the right to information, the right to privacy, the right to work and a sense of a community with a shared future for human beings. The core concepts of human rights have experienced the deepening process of decontextualization, abstraction and theorization to gradually conform to the expression habits of international audiences. The international communication effect is mainly positive in civil society. It shows that the construction of China’s human rights discourse system and the governance of international human rights discourse have achieved preliminary results. To enhance China’s discourse power on human rights, we need to add an interdisciplinary approach.
文摘China must accomplish two tasks on human rights:domestically,it must continue its efforts for healthy development of human rights based past achievements;internationally,it must strengthen exchange and cooperation on human rights issues with the international community,contribute to the building of a reasonable international human
文摘The study of the English teachers' language in the L2 classrooms is a very important branch of discourse analysis. However, up till now, much of the research conducted has focused on the linguistic features of teachers' classroom discourse. In present study, a critical point of view is adopted to analyze the social and cultural aspects of the classroom discourse. With the help of CDA (critical discourse analy sis), the relationship between language, power and ideology is deeply explored.
基金Under the auspices of National Natural Science Foundation of China(No.42271225)Research Program Fund for Humanities and Social Sciences of the Ministry of Education of China(No.22YJA790050)+2 种基金Henan Provincial Planning Fund for Philosophy and Social Sciences(No.2022BJJ011)Postgraduate Cultivating Innovation Action Plan of Henan University(No.SYLYC2022014)Henan University of Economics and Law Huang Tingfang/Xinhe Young Scholars Program(No.13)。
文摘Since China’s reform and opening up in 1978,the acceleration of industrialization and urbanization in China had led to dramatic changes in the pattern of urban-rural land use.In this paper,we focused on the rural industrialized areas in central China(Xinxiang County and Changyuan City of Henan Province).We used the average nearest neighbor index,spatial statistical analysis,and a structural equation model to analyze the spatiotemporal evolution and influencing factors of urban-rural construction land based on multisource spatial data and survey data.The results showed that:1)from 1975 to 2019,the spatial distribution of urban-rural construction land in rural industrialized areas had evolved from homogeneous distribution to local agglomeration.In terms of comparative analysis of cases,the spatial distribution of urban-rural construction land in Changyuan City had shown a trend from diffusion to agglomeration,and Xinxiang County had overall shown a spatial change from homogenization to agglomeration and then to regional integration development.2)The hot spots with increased urban-rural construction land significantly expanded,and they had a high degree of spatial overlap with industrial development.Among them,Xinxiang County was concentrated in central and marginal areas,and Changyuan was mainly concentrated in central urban areas.3)From the evolution of spatial proximity of urban-rural construction land,rural industrialized areas generally decline,showing the characteristics of internal differentiation in the rate of change.4)Industrial development,social economy,the policy environment,and urban development played a positive role in promoting the expansion of urban-rural construction land in rural industrialized areas.To promote the optimal use of regional land and the integrated development of urban-rural areas,we should combine the advantages of regional endowment,formulate development strategies according to local conditions,and adjust the way that land is used in a timely manner.
基金Supported by Project of National Natural Science Foundation of China(No.42071255)。
文摘Jilin City is a typical river valley city in Northeast China.In this paper,the authors studied the spatial and temporal expansion characteristics of the built-up areas in Jilin City from 1990 to 2020 using the analysis of expansion speed and strength,fractal dimension,barycenter coordinate transfer index and sector analysis.The ultimate-goal is to analyze the driving and restrictive factors that affect the spatial expansion of river valley cities.The results indicate that(1)the expansion speed of urban land in Jilin City has been re-latively slow in the past 30 years,while only slightly faster in 2010–2020;(2)in the spatial dimension,Jilin City mainly expanded to the south,then to the west,and extensive expansion has resulted in complex mor-phology with little stability and compactness;(3)the expansion is affected by multiple factors,of which the positive factor is industrial development,while the restrictive factors include natural factors,population loss,etc.This study provides a case for the formulation of land use policies and land space planning in river valley cities.
文摘The principle of“poverty alleviation first helps the poor”is fundamental to poverty alleviation through education in rural areas.It serves as an important foundation for improving the soft power of rural culture and promoting the development of rural cultural construction.However,college students,being one of the main participants in educational poverty alleviation,have not been equipped with a well-established institutionalized participation mechanism and a sufficient awareness of participation.To enhance college students’awareness and participation in rural education and poverty alleviation and to improve the institutionalization,this research focuses on college students as a group,delves into the current situation and willingness of college students to participate in rural education and poverty alleviation,and analyzes the influencing factors affecting college students’participation in rural education and poverty alleviation by means of a questionnaire and a computerized statistical algorithm.Lastly,based on mathematical and statistical analysis,the research puts forward corresponding optimization countermeasures and suggestions from the perspectives of the government,colleges and universities,and villages,so as to provide decision-making guidelines for solving the problems of rural education development and talent constraints.