In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami...In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.展开更多
It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to pur...It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to purchase houses in Nanning City.The extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning City.This study adopts the data collection methods of e-mail and field survey.Based on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic regression.The results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning City.This study contributes to an improved understanding of home buyers’decision making in Nanning City.The beneficiaries of this study include home buyers and marketers and academic institutions.To better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.展开更多
According to normative-resource theory,the balance of marital power is influenced by the effect of socioeconomic resources and subcultural expectations.The purpose of our study is to empirically test the effects of Ja...According to normative-resource theory,the balance of marital power is influenced by the effect of socioeconomic resources and subcultural expectations.The purpose of our study is to empirically test the effects of Japanese married individuals’comparative socioeconomic variables—education,age,occupation status,personal income,family income,urban/rural living area,years married,and the presence/number of children;and normative resources—the four dimensions of sex role orientation—on decision-making authority across the stages of automobile purchasing.The data of 500 demographically heterogeneous married individuals are analyzed by using a Lasso(least absolute shrinkage and selection operator)regression to select variables and to improve the accuracy of prediction and interpretation.The findings reveal that wives’authority is significantly influenced across all stages by their personal income and specific dimensions of their sex role orientation.On the other hand,husbands’authority is not affected by their perception of role norms,but only by their age.Contrary to expectations,the effects of education,occupation,and employment status are not significant in any of the cases,opening a discussion for cross-cultural comparison.The findings are interpreted and transformed into actionable items for managerial implications.展开更多
为了探索区间二型模糊背景下的多属性群决策方法,以多粒度概率粗糙集为基础,结合MULTIMOORA(Multi-Objective Optimization by Ratio Analysis Plus the Full Multi-Plicative Form)与证据融合理论,发展了一种基于区间二型模糊信息的多...为了探索区间二型模糊背景下的多属性群决策方法,以多粒度概率粗糙集为基础,结合MULTIMOORA(Multi-Objective Optimization by Ratio Analysis Plus the Full Multi-Plicative Form)与证据融合理论,发展了一种基于区间二型模糊信息的多粒度证据融合决策模型.首先,提出多粒度区间二型模糊概率粗糙集模型;然后,通过离差最大化法和熵权法计算决策者权重和属性权重,依据多粒度概率粗糙集和MULTIMOORA法建立区间二型模糊多属性群决策模型,通过源自D-S证据理论的证据融合方法融合得出决策结果.通过钢铁行业耗能的实例,证明提出方法的可行性与有效性,总体上,提出的决策模型具备一定的容错力,有助于获得强解释力的稳健型决策结果.展开更多
文摘In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.
文摘It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to purchase houses in Nanning City.The extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning City.This study adopts the data collection methods of e-mail and field survey.Based on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic regression.The results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning City.This study contributes to an improved understanding of home buyers’decision making in Nanning City.The beneficiaries of this study include home buyers and marketers and academic institutions.To better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.
文摘According to normative-resource theory,the balance of marital power is influenced by the effect of socioeconomic resources and subcultural expectations.The purpose of our study is to empirically test the effects of Japanese married individuals’comparative socioeconomic variables—education,age,occupation status,personal income,family income,urban/rural living area,years married,and the presence/number of children;and normative resources—the four dimensions of sex role orientation—on decision-making authority across the stages of automobile purchasing.The data of 500 demographically heterogeneous married individuals are analyzed by using a Lasso(least absolute shrinkage and selection operator)regression to select variables and to improve the accuracy of prediction and interpretation.The findings reveal that wives’authority is significantly influenced across all stages by their personal income and specific dimensions of their sex role orientation.On the other hand,husbands’authority is not affected by their perception of role norms,but only by their age.Contrary to expectations,the effects of education,occupation,and employment status are not significant in any of the cases,opening a discussion for cross-cultural comparison.The findings are interpreted and transformed into actionable items for managerial implications.
文摘为了探索区间二型模糊背景下的多属性群决策方法,以多粒度概率粗糙集为基础,结合MULTIMOORA(Multi-Objective Optimization by Ratio Analysis Plus the Full Multi-Plicative Form)与证据融合理论,发展了一种基于区间二型模糊信息的多粒度证据融合决策模型.首先,提出多粒度区间二型模糊概率粗糙集模型;然后,通过离差最大化法和熵权法计算决策者权重和属性权重,依据多粒度概率粗糙集和MULTIMOORA法建立区间二型模糊多属性群决策模型,通过源自D-S证据理论的证据融合方法融合得出决策结果.通过钢铁行业耗能的实例,证明提出方法的可行性与有效性,总体上,提出的决策模型具备一定的容错力,有助于获得强解释力的稳健型决策结果.
