China's Consumer Market Sees Robust Growth

January 27 was the last day before the2023 Spring Festival,which was the first long holiday since China entered a phase of pandemic control and prevention.China’s consumer market witnessed booming growth during the holiday.Promote regional economic growth According to the Ministry of Culture and Tourism,308 million domestic trips were made during the Spring Festival holiday in 2023.

International Consumer Brands Stay Optimistic About the Chinese Market

From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and regions around the world,covering wine,high-end food,health products and many other new products and quality goods.

Generational Dynamics of Innovation Adoption in Chinese Consumer Markets: A Comprehensive Analysis

This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.

Research on Construction of Pharmacovigilance System for Marketing Authorization Holders in China

Objective To provide suggestions for helping marketing authorization holders(MAHs)to develop an effective and compliant pharmacovigilance system.Methods The construction strategies of pharmacovigilance system of the multinational pharmaceutical companies were analyzed based on the requirements of regulations and laws.Results and Conclusion There are some gaps between local and multinational pharmaceutical companies in the construction of pharmacovigilance system.We can learn from the experience of multinational pharmaceutical companies to improve the pharmacovigilance system,which includes building a sound pharmacovigilance organizational structure,establishing a series of operational system files and cultivating professional talents.MAHs of China should improve the structure of enterprise pharmacovigilance system.Besides,members of Drug Safety Committee should be department managers with higher position so that they can fulfil the responsibilities of risk assessment.If MAHs possess a large variety and quantity of products,a Drug Safety Committee should be established to ensure the timely discovery of risks.In addition,MAHs should pay attention to the implementation of related regulations and laws on pharmacovigilance and establish compliant,effective and operatable files combing with the actual operation of pharmacovigilance system.Finally,MAHs should introduce and train pharmacovigilance talents,and hire pharmacovigilance experts as consultants to solve the problem of talent shortage.

The Role of Income Structure Improvement in Helping Broaden the Rural Consumer Market

Too large urban-rural gap and weak rural consumption is the most significant problem in rural areas,and also an insurmountable barrier to the process of China's economic development.At the same time,the modernization of agriculture is proposed as the major policy for China to actively solve issues concerning agriculture,countryside and farmers.Using panel data model and taking into account the regional characteristics and time effects of the sample data,we conduct analysis of the farmers'income structure in the five provinces and one city of East China at the upper reaches of economy,and estimate the effects of farmers'income on farmers'consumer spending,in order to find the main channel for improving farmers'consumption.This paper emphasizes the great significance of farmers'consumption improvement to China's economic restructuring and solving the future economic development in the context of current financial crisis.

Consumer Behavior Analysis under the "Lemon Dilemma" in the Market of Agricultural Products

Based on the introduction of the connotation of "lemon market" and the phenomenon of "lemon" in the market of agricultural products,the consumers' behaviors in the "lemon market" of agricultural products are analyzed.Firstly,consumers feel unfair in their minds in the process of negotiation;secondly,the purchase decision rule tends to be simplified in the "lemon market" of agricultural products;thirdly,the consumers tend to follow the masses in the "lemon market" of agricultural products.The economics significance of the impact of "lemon dilemma" of agricultural products on consumers is analyzed.The causes of the impact are analyzed from two aspects the uncertainty of collecting the information of agricultural information and the uncertainty of using the agricultural information.The suggestions and countermeasures are put forward in order to solve the "lemon" problems in agricultural market.In the first place,the excellent mechanism for producing the information of agricultural products should be constructed;in the second place,the government should encourage the multi-channel,multi-form and multi-level operation mode of agricultural products,to promote the optimization of market functions;in the third place,the government should widen the channel of information dissemination for agricultural products and establish the high efficiency feedback path;in the fourth place,the traditional thought pattern of consumers should be changed,so as to promote the healthy,orderly and benign development of agricultural products market.

Consumer Ideology Determines Shopping Preferences at Farmers Markets in Two US Geographical Regions

The purpose of this study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA certified organic food in two geographic regions: Corvallis, Oregon and Muncie, Indiana. A survey was administered to consumers who shopped at the Minnetrista Farmers’ Market (MFM) and the Corvallis-Albany Farmers’ Market (CAFM) in the summer of 2012 to measure the shoppers’ purchasing perceptions. Specific areas of interest in this study included consumer values towards supporting local farmers and consuming USDA certified organic food. A comparison of responses between regions was analyzed. Results of the study provide insights on consumers’ purchasing attitudes and behaviors regarding USDA certified organic products, and why they chose to shop at Farmers’ Markets. Ideology was the strongest predictor for consumer purchasing behaviors. Understanding how regional differences affect food choice has implications for wellness programs and industry marketing materials.

Reflections on Policies & Initiatives for Expanding Consumer Goods Imports

On April 28,Premier Li Keqiang chaired the State Council executive meeting to deploy initiatives for improving import&export policies of consumer goods such as tax regulation and increasing imports of popular consumer goods among the general public with an aim to upgrade consumption.

Chinese Consumer Market: Continual Emergence of New Business Patterns

In 2020,the Chinese consumer market will further face the challenge of the weakening demographic dividend and flow dividend.Although the consumer industry is still growing steadily overall,the industry has entered a new stage of stock competition,demand differentiation and accelerated innovation.

Overview of the Consumer Behavior Study in the Markets of Food Products(1998-2018),Based on the Author’s Interpretation of the Consumer's Requirements in the System of Values that Influence on the Consumer Market Behavior

The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.

Enormous Potential of the Chinese Consumer Market

With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained

Marketing Factors Affecting Middle Class Consumer’s Buying Decision in Housing Market in Nanning City

It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to purchase houses in Nanning City.The extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning City.This study adopts the data collection methods of e-mail and field survey.Based on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic regression.The results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning City.This study contributes to an improved understanding of home buyers’decision making in Nanning City.The beneficiaries of this study include home buyers and marketers and academic institutions.To better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.

Defects of Traditional Marketing Model and New Consumer Experience Requirements in the Context of"New Retail"

With the concept of"new retail"and the rapid development of"new retail"format,the defects of traditional marketing models such as advertising marketing,direct marketing and e-commerce marketing are becoming more and more obvious,which has seriously hindered the further development of the consumer retail industry.At the same time,under the background of"new retail",the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment,consumer autonomy,consumer personalization,and consumer socialization,which provides ideas and reference for the construction of new marketing models in the consumer retail industry.

Retail sales of consumer goods:＞RMB 10 trln

Chinese Academy of Social Sciences(CASS)forecasted the retail sales of consumer goods in 2008 at RMB 10.67 trillion(about US＄1.57 trillion),up 12.8 percent as consumption grows. The figure would reach RMB 12.48 trillion in 2009,up 12.5 percent,said a report released by the CASS.

ZTE USA Announces Its First Corporate Partnership and Consumer Marketing Push in Conjunction with the Houston Rockets

5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA season. This is the first partnership of its kind for ZTE globally and the first big consumer marketing push in the United States since the company entered the country 15 years ago.

Effect of Rural Social Pension Insurance on Total Retail Sales of Consumer Goods

Based on data of 31 provinces of China in 2019 collected from the National Bureau of Statistics,this paper explores the impact of the number of urban employees’endowment insurance on the total retail sales of social consumer goods in different provinces in China.Taking the population,per capita disposable income,per capita life expectancy,and regional per capita GDP of each province as the variables,this paper establishes regression models to do the empirical research.The results show that:(1)The increase of the number of urban employees’old-age insurance has a significant positive impact on residents’consumption.The wider the coverage of old-age insurance,the more it can enhance the consumption confidence of the residents.(2)Due to the economic development,the level of urbanization has been greatly improved,leading to an increased birth rate and total population,and thus consumption has been driven.Therefore,the increase of the total population has a significant positive effect on the increase of the total retail sales of social consumer goods.(3)The increase of per capita disposable income has insignificant impact on the increase of total retail sales of social consumer goods due to residents’debt,the rise of house prices,the rapid widening of income gap between different groups,and the difficulty of meeting the various needs of people.(4)Although the increase of life expectancy per capita will lead to the decrease of total retail sales of social consumer goods,this decrease is not significant.(5)Per capita GDP will lead to a small increase in the total retail sales of social consumption.Finally,based on the above conclusions,some suggestions to stimulate consumption are given.

Combining Stated Preference and Revealed Preference Methods for the Valuation of Non-market Goods

In this paper,we introduce the combining stated preference and revealed preference methods which is the state-ofthe-art method for the valuation of non-market goods.Revealed preference methods and stated preference (SP) methods have both been applied by economists in valuing non-market goods;however both methods have inherent weaknesses.In order to exploit the strengths of the various approaches while minimizing their weaknesses,combining the two methods has become an important methodological option.Up to now,a growing number of literatures of studying combing the two types of data have evolved,and researchers developed three types of models to estimate combining revealed preference and stated preference data in academic fields:discrete choice model,continuous choice model and mixed choice model.Combining stated and revealed preference methods have been developed fast especially in the transport study field in which ideas could also be leant for environmental economic studies.