Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers

With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.

Consumer Psychology Based Optimal Portfolio Design for Demand Response Aggregators

Demand response(DR)has received much attention for its ability to balance the changing power supply and demand with flexibility.DR aggregators play an important role in aggregating flexible loads that are too small to participate in electricity markets.In this work,a DR operation framework is presented to enable local management of customers to participate in electricity market.A novel optimization model is proposed for the DR aggregator with multiple objectives.On one hand,it attempts to obtain the optimal design of different DR contracts as well as the portfolio management so that the DR aggregator can maximize its profit.On the other hand,the customers’welfare should be maximized to incentivize users to enroll in DR programs which ensure the effective and flexible load control.The consumer psychology is introduced to model the consumers’behavior during contract signing.Several simulation studies are performed to demonstrate the feasibility of the proposed model.The results illustrate that the proposed model can ensure the profit of the DR aggregator whereas the customers’welfare is considered.

Cultured meat in western media: The disproportionate coverage of vegetarian reactions, demographic realities, and implications for cultured meat marketing

This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.