The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the...The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.展开更多
Tradition has been defined as practices brought forward from the past into the present. In the context of enslavement and the cultural dislocation that accompanied it, memory became critical in the recreation of tradi...Tradition has been defined as practices brought forward from the past into the present. In the context of enslavement and the cultural dislocation that accompanied it, memory became critical in the recreation of tradition. Individual memory contributed to the practices that created new traditions to be carried forward by subsequent generations. Archaeological evidence from Clifton Plantation, Bahamas, illustrates how memory and tradition shaped the identities of both enslaver and enslaved, and influenced the construction of an African Bahamian identity in the early nineteenth-century. In their consumer selections, the enslaved people of Clifton were constructing artifact assemblages that reflected their memories of their traditional cultural background. In the process they were creating an Afro-Bahamian aesthetic that would become a tradition for future generations of Bahamians. While the goods were not of their own manufacture, the choices were theirs from the selection available to them. At the same time, those of British heritage were signaling their British identity through their consumer choices. However, Clifton was unusual in being owned by a reformer who sought to ameliorate the conditions of slavery. The paper also briefly discusses whether these concepts are useful in understanding the material culture of enslaved Africans at other sites.展开更多
The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individual...The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.展开更多
This study examined whether urban Chinese consumers with stronger environmental values have higher valuations for plastic beverage bottles that are made of post-consumer recycled material(rPET)or that come in large si...This study examined whether urban Chinese consumers with stronger environmental values have higher valuations for plastic beverage bottles that are made of post-consumer recycled material(rPET)or that come in large sizes that use plastic more efficiently.It also assesses the effectiveness of environmental information provision and green identity labeling in increasing consumer willingness to pay for environmentally-friendly packaging.The results suggest that urban Chinese consumers are willing to pay a premium for rPET bottles,indicating that there is a potential market for rPET food and beverage packaging in China that calls for manufacturing guidelines,safety standards,or regulations.Providing environmental information and attaching green identity labels increases consumer valuations of rPET bottles,with their joint use exerting the largest effect.Pro-environmental consumers are more responsive to environmental information and green identity labeling and thus are willing to pay a higher premium for rPET bottles.However,in terms of choosing large bottles as a means to reduce plastic use in product packaging,consumers were found to be indifferent about plastic bottle sizes even after receiving environmental information.It is suggested that the inconvenience of carrying or storing large bottles might have offset their perceived environmental benefits.展开更多
文摘The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.
文摘Tradition has been defined as practices brought forward from the past into the present. In the context of enslavement and the cultural dislocation that accompanied it, memory became critical in the recreation of tradition. Individual memory contributed to the practices that created new traditions to be carried forward by subsequent generations. Archaeological evidence from Clifton Plantation, Bahamas, illustrates how memory and tradition shaped the identities of both enslaver and enslaved, and influenced the construction of an African Bahamian identity in the early nineteenth-century. In their consumer selections, the enslaved people of Clifton were constructing artifact assemblages that reflected their memories of their traditional cultural background. In the process they were creating an Afro-Bahamian aesthetic that would become a tradition for future generations of Bahamians. While the goods were not of their own manufacture, the choices were theirs from the selection available to them. At the same time, those of British heritage were signaling their British identity through their consumer choices. However, Clifton was unusual in being owned by a reformer who sought to ameliorate the conditions of slavery. The paper also briefly discusses whether these concepts are useful in understanding the material culture of enslaved Africans at other sites.
文摘The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.
基金2024山东省人文社会科学课题合作项目阶段性成果(24H161(Z))The Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2022S1A5A2A03053160)。
基金supported by a research scholarship from the Guo Tingting Foundation.
文摘This study examined whether urban Chinese consumers with stronger environmental values have higher valuations for plastic beverage bottles that are made of post-consumer recycled material(rPET)or that come in large sizes that use plastic more efficiently.It also assesses the effectiveness of environmental information provision and green identity labeling in increasing consumer willingness to pay for environmentally-friendly packaging.The results suggest that urban Chinese consumers are willing to pay a premium for rPET bottles,indicating that there is a potential market for rPET food and beverage packaging in China that calls for manufacturing guidelines,safety standards,or regulations.Providing environmental information and attaching green identity labels increases consumer valuations of rPET bottles,with their joint use exerting the largest effect.Pro-environmental consumers are more responsive to environmental information and green identity labeling and thus are willing to pay a higher premium for rPET bottles.However,in terms of choosing large bottles as a means to reduce plastic use in product packaging,consumers were found to be indifferent about plastic bottle sizes even after receiving environmental information.It is suggested that the inconvenience of carrying or storing large bottles might have offset their perceived environmental benefits.
