China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years...China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years,there has been a substantial surge in health consciousness among the Chinese populace.This trend is not confined to the middle-aged and elderly;even younger consumer demographics are exhibiting increased health awareness.Consequently,the target demographic for dietary supplements is transitioning towards a younger demographic.Within the Chinese dietary supplement industry,vitamin C has consistently held the largest market share,commanding a broad consumer base.This underscores the substantial role of vitamin C in the dietary supplement sector.In response to the trend towards a younger target demographic in the dietary supplement industry,adjustments are required to accommodate the preferences of this younger consumer group.This research,guided by Norman’s emotional design framework,executed a survey of over 200 respondents to investigate the preferences of Generation Z consumers in China.The research encompassed packaging,product forms,and brand imagery,corresponding to the emotional design’s visceral,behavioral,and reflective layers,with a primary focus on optimally meeting the emotional needs of Generation Z.The findings indicated that consumers favor products in capsule form,packaged in zip-lock.The predominant color scheme is clean white,accented by vibrant orange elements,while emphasizing the product’s health and scientific attributes.This study offers valuable insights for the continued evolution of the vitamin C dietary supplement market in China.展开更多
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir...As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer's emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.展开更多
Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is th...Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is the issuance of scientific policies and regulations.The government may introduce policies and regulations that help to increase the willingness of green consumption behavior,such as energy-saving and emission reduction policies and policies to restrict plastic products.In this paper,the authors study the mechanism of the effect of environmental attitudes on consumers’willingness to engage in green consumption behavior from the perspective of“plastic restriction”,and conclude that the magnitude of the effect of policies and regulations on the willingness to engage in green consumption behavior varies significantly at different levels of environmental attitudes.This study provides scientific implementation ideas and targeted management suggestions for the government to formulate effective external intervention policies for green consumption.展开更多
One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one...One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one-to-one marketing and mass customization, This trend has led many companies to rebrand and reposition their products or services focusing on functional attributes to focusing on how they fit into a consumer’s lifestyle, In the recent years, we have seen a growing trend of rebranding in India such as Vodafone, Airtel, Hero MotoCorp (erstwhile Hero Honda) to media channels to across different industries, This trend has compelled several business conglomerates to rebrand and get a makeover of their products and services, These organizations, while conducting the rebranding exercise, emphasize on concentrating on the functional attributes to how they fit into a consumer’s lifestyle which are received very well by business houses, By revitalizing their brands, business houses are ready to face a tough challenge in the marketplace and earn a respectable market share too, The rebranding exercise of Hero MotoCorp provides fascinating insights, The drivers and methodology adopted by the two-wheeler manufacturer which includes the makeover of the brand architecture, brand name, brand logo and the positioning with the theme of creation, renewal and re-energizing the brand are worth mentioning.展开更多
Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received incr...Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence (i.e., consumer emotions) and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 (emotions: good moods vs. neutral moods) × 2 (argument strength: strong arguments vs. weak arguments) between-subjects experiment. Experimental results indicate that consumers' emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.展开更多
Objective:This project has mainly studied the online learning engagement of undergraduate nursing students and analyzes influencing factors of online learning and teaching mode during the Novel Coronavirus(COVID-19).T...Objective:This project has mainly studied the online learning engagement of undergraduate nursing students and analyzes influencing factors of online learning and teaching mode during the Novel Coronavirus(COVID-19).This research has significant references for improving the efficiency and quality of the online learning mode of students.Methods:In this study,212 undergraduate nursing students were selected from a comprehensive university in Jilin Province by combining convenience sampling and cluster sampling methods.And these students were conducted with a general information questionnaire,Online Academic Emotion Scale,and Online Learning Engagement Scale.The influencing factors of this teaching mode were analyzed by multiple linear stepwise regression.Results:The total score of online learning engagement of undergraduate students was 53.85±7.38,which positively correlated with positive high arousal emotion and negative high arousal emotion,but weakly negatively correlated with negative low arousal emotion(r=0.661,0.246,-0.187,P<0.001).Grade,type of online class,online learning time,and positively high arousal emotion were mainly affected the online learning engagement of undergraduate nursing students,which explained 78.5%of the total variation(P<0.001).Conclusion:The online learning engagement of undergraduate nursing students was above the middle level under the background of the COVID-19 pandemic.Lectures and professors who teach undergraduate nursing students,should integrate the individuation characters of nursing students,and motivate their positively high arousal emotion to improve online learning engagement of students to ensure the quality of online teaching mode.展开更多
文摘China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years,there has been a substantial surge in health consciousness among the Chinese populace.This trend is not confined to the middle-aged and elderly;even younger consumer demographics are exhibiting increased health awareness.Consequently,the target demographic for dietary supplements is transitioning towards a younger demographic.Within the Chinese dietary supplement industry,vitamin C has consistently held the largest market share,commanding a broad consumer base.This underscores the substantial role of vitamin C in the dietary supplement sector.In response to the trend towards a younger target demographic in the dietary supplement industry,adjustments are required to accommodate the preferences of this younger consumer group.This research,guided by Norman’s emotional design framework,executed a survey of over 200 respondents to investigate the preferences of Generation Z consumers in China.The research encompassed packaging,product forms,and brand imagery,corresponding to the emotional design’s visceral,behavioral,and reflective layers,with a primary focus on optimally meeting the emotional needs of Generation Z.The findings indicated that consumers favor products in capsule form,packaged in zip-lock.The predominant color scheme is clean white,accented by vibrant orange elements,while emphasizing the product’s health and scientific attributes.This study offers valuable insights for the continued evolution of the vitamin C dietary supplement market in China.
文摘As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer's emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.
基金This research is funded by the National Social Science Foundation of China(19BJY208).
文摘Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is the issuance of scientific policies and regulations.The government may introduce policies and regulations that help to increase the willingness of green consumption behavior,such as energy-saving and emission reduction policies and policies to restrict plastic products.In this paper,the authors study the mechanism of the effect of environmental attitudes on consumers’willingness to engage in green consumption behavior from the perspective of“plastic restriction”,and conclude that the magnitude of the effect of policies and regulations on the willingness to engage in green consumption behavior varies significantly at different levels of environmental attitudes.This study provides scientific implementation ideas and targeted management suggestions for the government to formulate effective external intervention policies for green consumption.
文摘One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one-to-one marketing and mass customization, This trend has led many companies to rebrand and reposition their products or services focusing on functional attributes to focusing on how they fit into a consumer’s lifestyle, In the recent years, we have seen a growing trend of rebranding in India such as Vodafone, Airtel, Hero MotoCorp (erstwhile Hero Honda) to media channels to across different industries, This trend has compelled several business conglomerates to rebrand and get a makeover of their products and services, These organizations, while conducting the rebranding exercise, emphasize on concentrating on the functional attributes to how they fit into a consumer’s lifestyle which are received very well by business houses, By revitalizing their brands, business houses are ready to face a tough challenge in the marketplace and earn a respectable market share too, The rebranding exercise of Hero MotoCorp provides fascinating insights, The drivers and methodology adopted by the two-wheeler manufacturer which includes the makeover of the brand architecture, brand name, brand logo and the positioning with the theme of creation, renewal and re-energizing the brand are worth mentioning.
文摘Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence (i.e., consumer emotions) and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 (emotions: good moods vs. neutral moods) × 2 (argument strength: strong arguments vs. weak arguments) between-subjects experiment. Experimental results indicate that consumers' emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.
文摘Objective:This project has mainly studied the online learning engagement of undergraduate nursing students and analyzes influencing factors of online learning and teaching mode during the Novel Coronavirus(COVID-19).This research has significant references for improving the efficiency and quality of the online learning mode of students.Methods:In this study,212 undergraduate nursing students were selected from a comprehensive university in Jilin Province by combining convenience sampling and cluster sampling methods.And these students were conducted with a general information questionnaire,Online Academic Emotion Scale,and Online Learning Engagement Scale.The influencing factors of this teaching mode were analyzed by multiple linear stepwise regression.Results:The total score of online learning engagement of undergraduate students was 53.85±7.38,which positively correlated with positive high arousal emotion and negative high arousal emotion,but weakly negatively correlated with negative low arousal emotion(r=0.661,0.246,-0.187,P<0.001).Grade,type of online class,online learning time,and positively high arousal emotion were mainly affected the online learning engagement of undergraduate nursing students,which explained 78.5%of the total variation(P<0.001).Conclusion:The online learning engagement of undergraduate nursing students was above the middle level under the background of the COVID-19 pandemic.Lectures and professors who teach undergraduate nursing students,should integrate the individuation characters of nursing students,and motivate their positively high arousal emotion to improve online learning engagement of students to ensure the quality of online teaching mode.