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Research on the Influence of Anchor Attributes on Consumers’Online Behaviors in Social E-Commerce Platforms:The Moderating Effect of Platform Contextual Factors
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作者 Xiaodong Yang Gi Young Chung 《Proceedings of Business and Economic Studies》 2024年第5期186-193,共8页
As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,in... As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience.This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior,creating a more interactive and dynamic marketplace.It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension,making live stream anchors crucial figures connecting consumers with products.These anchors can attract consumers with their appearance and charm,and use their expertise on live streaming platforms to guide consumers by recommending live content.They can also interact with their audiences and potentially influence them to purchase the recommended goods.It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’online behavior.Therefore,researching how platform contextual factors regulate consumers’online behavior is of great practical significance.This study employs multilevel regression analysis to support its hypotheses using data.The findings indicate that contextual factors of the platform significantly influence online behavior,enhancing the positive relationship between user attachment and online activities. 展开更多
关键词 Anchor attribute User attachment consumers’online behaviors Contextual factors
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Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects
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作者 David Oyekunle Ugochukwu Okwudili Matthew +1 位作者 David Preston David Boohene 《Journal of Computer and Communications》 2024年第6期72-102,共31页
In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing custome... In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI. 展开更多
关键词 consumer Trust AI-Driven Projects TRANSPARENCY Ethical Accountability Structural Equation Modeling (SEM) Technology Acceptance Model (TAM) Interdisciplinary Study Organizational Factors Psychological Factors behavioral Intention
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The Impact of Digital Payment on Consumer Behavior in China
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作者 WANG Zhuoer 《Psychology Research》 2023年第5期229-233,共5页
To continue China’s economic growth,plenty of research has been conducted to find the relationship between advancing payment methods and thriving consumption.Currently,digital payment is the latest and most mature wa... To continue China’s economic growth,plenty of research has been conducted to find the relationship between advancing payment methods and thriving consumption.Currently,digital payment is the latest and most mature way in China.Instead of being a single application for online transactions,digital payment represents a complete online shopping environment.To generally review the impact of digital payment on consumer behavior in China,literature containing research on consumers from different age groups and gender will be collected and concluded.This research takes women and undergraduate students as the critical research object because people ubiquitously consider these two groups of people as the primary consumers in the e-commerce market.After arranging information from the research about three stages that cover the shopping intention by digital payment,consumer psychology,and consumer behavior,this review concludes that economic growth is potentially attained by digital payment in a secure online environment,with the business target at profit maximization at the same time keeping consumers rationale in a normal range,especially for woman and undergraduate students. 展开更多
关键词 consumers behavior E-COMMERCE economic growth
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Factors Affecting Consumers’Internet Shopping Behavior During the COVID-19 Pandemic:Evidence from Bangladesh 被引量:1
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作者 Meher Neger Burhan Uddin 《Chinese Business Review》 2020年第3期91-104,共14页
The aim of the study was to investigate the factors affecting consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.The study measured the influence of product factor,pri... The aim of the study was to investigate the factors affecting consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.The study measured the influence of product factor,price factor,time saving factor,payment factor,security factor,administrative factor,and psychological factor on consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic.The research collected data from May 10,2020 to June 10,2020 in personal interview by online survey method through a structured questionnaire with five-point Likert scales from 230 Bangladeshi online consumers.Non-probability sampling method was used.Data were analyzed using descriptive statistics analysis,reliability analysis,and multiple regression analysis.Results exhibited that all factors except price factor and security factor had a momentous and positive association with consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.It has implications for e-marketing practicing firms regarding the real strategy of online shopping for Bangladeshi consumers during the coronavirus disease(COVID-19)pandemic in Bangladesh. 展开更多
关键词 internet shopping consumers behavior COVID-19 influential factors BANGLADESH
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Design and Application of Experimental Teaching in Consumer Behavior Courses
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作者 Shiyu Liu 《Journal of Contemporary Educational Research》 2023年第4期67-71,共5页
This article mainly elaborates on the design and application of experimental teaching in the teaching of consumer behavior.To study consumer behavior,it is necessary to understand their information collection activiti... This article mainly elaborates on the design and application of experimental teaching in the teaching of consumer behavior.To study consumer behavior,it is necessary to understand their information collection activities before acquiring goods and services,as well as the evaluation and selection of goods,services,or brands.It is also important to pay attention to how they handle products and activities based on their satisfaction after purchasing products or services.In addition,through inquiry experiments,the learning effects of students can be improved,thereby highlighting the significance of inquiry experiments. 展开更多
关键词 consumer behavior Experimental teaching Instructional design
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The "Win-Win-Win Papakonstantinidis Model" as a Bargaining Solution Analysis for Local Government Decision From Territory-Community to "Behavioral" Community: The Case of Greece
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作者 Leonidas A. Papakonstantinidis 《Chinese Business Review》 2012年第6期535-548,共14页
Local development as a local management process tables a number of questions, mainly concerning on conflict resolution between the three power local poles: (1) State and its appointed State peripheral Departments; ... Local development as a local management process tables a number of questions, mainly concerning on conflict resolution between the three power local poles: (1) State and its appointed State peripheral Departments; (2) Local authorities; and (3) Local people and their local movements/lobbies. As the three poles are in a constant negotiations, then each of them should prevail over the other two, thus be introduced in the bargaining problem. Bargaining behavior must therefore be defined. The suggested "'win-win-win papakonstantinidis model" (coming from Nash win-win extended approach) tries to find ways for the three-pole bargaining conceptual equilibrium, under conditions, thus maximizing expected utilities for all the involved parts in local decision-making by applying a combination of Descriptive Behavior (DB), Rational Choice, Instrumental Rationality, and the Applied Behavioral Analysis (ABA) methodologies, then an updating community's behavioral state is expected, thus transforming the technical territory-community perception to a behavioral community perception, by sensitizing its population, towards the "guanxi relations" paradigm. 展开更多
关键词 behavior bargain conflict COMMUNITY decision making knowledge creation sensitization process guanxi relations paradigm
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Research on Consumers' WeChat Shopping Behavior Based on TAM Model
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作者 Minghui Ma Huajian Niu +1 位作者 Pengbin Gao Zhou Zhang 《经济管理学刊(中英文版)》 2021年第2期62-70,共9页
In the era when online shopping economy and online economy increasingly dominate social consumption,WeChat shopping has increasingly become a way that everyone accepts and is willing to try.This study applied Technolo... In the era when online shopping economy and online economy increasingly dominate social consumption,WeChat shopping has increasingly become a way that everyone accepts and is willing to try.This study applied Technology Acceptance Model commonly used in the field of information technology and rational behavior theory to the field of consumer behavior,and used the perceived ease of use and perceived usefulness in the technology acceptance model to explain consumers'willingness to use WeChat shopping.At the same time,the moderating effect of consumer innovativeness was also studied.The empirical results show that the main effect of perceived ease of use and usefulness is significant,and the moderating effect of consumer innovativeness is not significant.Based on the research results,the study puts forward the corresponding countermeasures and suggestions. 展开更多
关键词 WeChat Shopping behavior TAM Model consumer Innovativeness
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Consumers' Travel Behavior to Shopping Centers
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作者 Yumeng Liu 《Proceedings of Business and Economic Studies》 2021年第5期65-70,共6页
Based on the questionnaire data,this study analyzes the characteristics of Wuhu citizens' travel behavior in shopping centers.The following conclusions are drawn:(1)the frequency of trips to shopping centers has a... Based on the questionnaire data,this study analyzes the characteristics of Wuhu citizens' travel behavior in shopping centers.The following conclusions are drawn:(1)the frequency of trips to shopping centers has a great correlation with consumersJ economic level and social status;(2)the time spent to purchase goods is positively correlated with the level of goods;(3)multipurpose shopping becomes the mainstream;(4)traffic becomes the primary factor for consumers to consider;(5)the availability of supermarkets and cinemas at shopping centers affect consumers'choice of shopping centers. 展开更多
关键词 Shopping center Travel behavior consumers
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How Environmental Attitudes Affect Consumers’Willingness to Engage in Green Consumption Behaviors:The Moderating Role of“Plastic Restriction”
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作者 Yuxiang Zheng Hangqi Wang 《Macro Management & Public Policies》 2022年第2期1-9,共9页
Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is th... Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is the issuance of scientific policies and regulations.The government may introduce policies and regulations that help to increase the willingness of green consumption behavior,such as energy-saving and emission reduction policies and policies to restrict plastic products.In this paper,the authors study the mechanism of the effect of environmental attitudes on consumers’willingness to engage in green consumption behavior from the perspective of“plastic restriction”,and conclude that the magnitude of the effect of policies and regulations on the willingness to engage in green consumption behavior varies significantly at different levels of environmental attitudes.This study provides scientific implementation ideas and targeted management suggestions for the government to formulate effective external intervention policies for green consumption. 展开更多
关键词 Environmental attitudes Policies and regulations Willingness to engage in green consumer behavior Plastic restriction
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Study on Consumer Behaviors of Tourists in Rural Areas of Liaoning Province 被引量:1
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作者 刘英杰 《Journal of Landscape Research》 2010年第11期49-54,共6页
This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summari... This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism. 展开更多
关键词 TOURISTS in RURAL SCENIC areas consumER behavior LIAONING Province
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The Research Comment on Organic Food Consumer Behavior 被引量:2
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作者 Jin WANG Pengcheng LIU 《Asian Agricultural Research》 2014年第6期8-11,15,共5页
Since the development of organic food,to a great extent,depends on the needs of consumers,the studies on the consumer behavior of organic food would have far-reaching significance to the development of the whole organ... Since the development of organic food,to a great extent,depends on the needs of consumers,the studies on the consumer behavior of organic food would have far-reaching significance to the development of the whole organic food industry. The recent studies in this field mainly include the following four aspects: the consumers' recognition of organic food; the consumers' attitude towards organic food; the consumers' purchase of organic food; the consumers' willingness to pay. The paper would review the recent domestic and foreign studies on the four aspects mentioned above,aiming to provide references to the researches in this field. 展开更多
关键词 ORGANIC FOOD consumER behavior RESEARCH COMMENT
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Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands 被引量:2
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作者 仓平 王素芬 夏青 《Journal of Donghua University(English Edition)》 EI CAS 2009年第4期450-460,共11页
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl... This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix. 展开更多
关键词 consumer behavior intention subjective norvn of consumers consumer attitude luxury goods retail strategy
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The Influencing Factors and Inter-Group Differences for Urban Residents' Behavior of Consuming Edible Vegetable Oil 被引量:1
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作者 Qi WU Wenjie MA 《Asian Agricultural Research》 2016年第4期1-8,共8页
To clarify the determinant factors and inter-group differences of Chinese urban residents' edible vegetable oil consuming behavior is very important for us to understand their consumption features of edible vegeta... To clarify the determinant factors and inter-group differences of Chinese urban residents' edible vegetable oil consuming behavior is very important for us to understand their consumption features of edible vegetable oil,so as to guide their consuming behavior and improve China's vegetable oil industry security.In this article,urban residents of China's three traditional vegetable oil main production areas have been chosen as study objects,and multiple linear regression and one-way ANOVA have been used to do empirical analysis on the determinant factors and inter-group differences of their edible vegetable oil consuming behavior.The results indicate that the edible vegetable oil consuming behavior of urban residents from China's three traditional vegetable oil main production areas show a trend of diversification;" publicity measures"," preference evaluation"," personal characteristics" and " family characteristics" remarkably affect urban residents' edible vegetable oil consuming behavior and show obvious provincial characteristics.In addition,urban residents from different groups show differences in terms of " publicity measures" and " preference evaluation". 展开更多
关键词 Urban RESIDENTS EDIBLE VEGETABLE oil consuming behavior Factor analysis Inter-group differences
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Developing an Extended Theory of Planned Behavior Model for Small E-Waste Recycling:An Analysis of Consumer Behavior Determinants 被引量:1
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作者 Joshua E.Lou 《Journal of Environmental Science and Engineering(A)》 2022年第3期71-86,共16页
WEEE(Waste Electrical and Electronic Equipment),also called e-waste,has become the world’s fastest-growing waste stream but only has a 17.4%recycling rate according to the Global E-waste Monitor 2020.The collection r... WEEE(Waste Electrical and Electronic Equipment),also called e-waste,has become the world’s fastest-growing waste stream but only has a 17.4%recycling rate according to the Global E-waste Monitor 2020.The collection rate for sWEEE(Small WEEE),e.g.,used mobile phones,is even lower than 10%due to stockpiling at home and improper disposal via the general waste or private informal channels.The purpose of this paper was to(a)review how the TPB(Theory of Planned Behavior)was applied in the literature related to consumer behavioral intention for WEEE recycling and determine the most significant TPB predictors by comparing their standardized influence coefficients across various studies,and(b)identify additional behavior determinants specific to sWEEE recycling and thus develop a new TPB-sWEEE theoretical framework by integrating the TPB model with these new determinants in order to improve the predictability of consumers’sWEEE recycling behavioral intention.This paper reviewed over 30 peer-reviewed studies from Scopus and high impact factor journals and led to the following three key findings:(a)More variables of recycling behavioral intention determinants such as the size of WEEE need to be considered;(b)Eight sWEEE-specific behavioral determinants have been identified and included in the newly developed TPB-sWEEE model,including consumers’Sentimental Attachment,Data Security Concern,Economic Incentives,and How-to Knowledge;(c)For some sWEEE-specific determinants,their extent of influence differs across various regions and countries.This paper contributes to the sWEEE-specific consumer recycling behavior theoretical framework to fill the existing gap in the literature and provides recommendations through the new model for research-based behavioral intervention strategies and policy designs globally. 展开更多
关键词 WEEE sWEEE E-WASTE consumer recycling behavioral intention TPB determinants TPB-sWEEE theoretical framework.
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Comparative study on consumption behaviors in private car markets between large and medium-small cities in China
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作者 Deqing Tan Yiqing Tang Ning Lu 《Chinese Journal of Population,Resources and Environment》 2016年第2期88-95,共8页
With the economic development and the acceleration of motorization in China,the number of private cars increases rapidly in urban areas.However,the limit of urban resources and the contradiction between traffic supply... With the economic development and the acceleration of motorization in China,the number of private cars increases rapidly in urban areas.However,the limit of urban resources and the contradiction between traffic supply and demand are increasingly prominent in large cities,while private car consumption has been a new "light" in medium and small cities.Consumers' behaviors differ from region to region.Aiming at the above problems,we formulate structural equation modeling and carry out empirical research.In this paper,a comparative study about the main influential factors that affect the consumption of private cars in large and small cities in China is made,and it is hoped that some guidance for policy recommendations can be obtained. 展开更多
关键词 Private car consumer behavior structural equation modeling
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Selling Luxury Brands in Online Private Sales Multibrand Retailers--An Exploratory Study of Consumers’Perspective
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作者 Anne-Flore Maman Larraufie Beatriz Berrotea 《Chinese Business Review》 2018年第8期375-389,共15页
With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid o... With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs. 展开更多
关键词 LUXURY ONLINE SALES PRIVATE SALES discounts BRAND image consumer behavior
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Online Shopping: What Factors Determine Consumers to Buy?
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作者 Tety Elida Wahyu Rahardjo +1 位作者 Ari Raharjo Edi Sukirman 《Management Studies》 2019年第3期238-246,共9页
This study analyzed factors influencing consumers in the process of making a decision in online shopping. The findings could inspire suggestions for online marketers in developing either media or infrastructures accor... This study analyzed factors influencing consumers in the process of making a decision in online shopping. The findings could inspire suggestions for online marketers in developing either media or infrastructures accordingly. The variables in the study involved product information, price, service, transaction safety, environment, age, gender, educational background, and income rate as independent variables, while the process of purchasing decision served as a dependent variable. Primary data were gathered in 10 locations within Jabodetabek areas involving 270 respondents which were analyzed using multiple regression analysis. The study revealed that price, information product, and service as significant variables influencing consumers in online shopping. Service became the most important factor for marketers to be considered as it emerged as the most dominant variable influencing the process of making a decision in online shopping. 展开更多
关键词 consumER behavior digital MARKETING online SHOPPING web experience
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Research on Online Education Consumer Choice Behavior Path Based on Informatization
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作者 Yongrui Su Ling Zhao 《China Communications》 SCIE CSCD 2021年第10期233-252,共20页
The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT... The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels. 展开更多
关键词 information and communications technology(ICT) consumer choice behavior rational choice theory the fifth-Generation mobile communication system(5G) online education
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Impact of E-Promotion on Consumer Buying Behavior: A Case Study of Algeria
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作者 Leila Hedid Boudi Abdessamad 《Journal of Modern Accounting and Auditing》 2020年第1期44-58,共15页
The aim of this study is to know the role of online promotion tools in conducting behavior of the Algerian consumer in the district of Bechar,by reviewing its concept,characteristics and types and measuring its impact... The aim of this study is to know the role of online promotion tools in conducting behavior of the Algerian consumer in the district of Bechar,by reviewing its concept,characteristics and types and measuring its impact on the consumer in studying the intention of buying through Tools of Internet.A sample of Algerian consumers was collected in the district of Bechar,the sample size was 90 individuals distributed to mobile company Ooredoo The descriptive and analytical method was used to obtain statistical data by using a questionnaire and SPSS method for testing hypotheses of the study.The result was the statistical significance through the methods of promotion through Internet and the purchase of the Algerian consumer behavior in the district of Bechar towards the use of mobile services&offers to the operator Ooredoo. 展开更多
关键词 service PROMOTION TOOLS consumER PURCHASING behavior E.promotion ELECTRONIC ADVERTISING Internet
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Estimating the Consumers' Benefits of the Demand for Organic Fresh Milk in Taiwan
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作者 Huang Chin-Huang 《Journal of Modern Accounting and Auditing》 2011年第11期1284-1291,共8页
Certified agricultural standards (CAS) of the organic food label serve to increase food safety and restore the confidence and consumption level in Taiwan. The organic CAS represents food quality without the use of s... Certified agricultural standards (CAS) of the organic food label serve to increase food safety and restore the confidence and consumption level in Taiwan. The organic CAS represents food quality without the use of synthetic chemicals to protect consumers' health. As a consequence, production costs and consumer prices have increased. The aim of this study is to analyze consumers' perception of the organic CAS label and how purchasing behavior for the product is influenced by converting the Fresh Milk Logo to the organic CAS certified label, which is based on contingent behavior analysis. This study adopts factor analysis to extract the perceptions and preferences of the respondents. In addition, the on-site Poisson model to revise the truncated and endogenous stratification and assess consumer welfare precision. The incremental consumer surplus for consumer consumed organic fresh milk is approximately NT$8,979. 展开更多
关键词 food quality organic food contingent behavior consumer surplus
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