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Consumers’experiences and preferences for plant-based meat food:Evidence from a choice experiment in four cities of China 被引量:1
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作者 WANG Ge Madison T PLASTER +1 位作者 Bai Yun-li LIU Cheng-fang 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2023年第1期306-319,共14页
This paper examined consumers’experiences in and preferences for plant-based meat(PBM)food and their respective correlates,based on data from an online survey of 579 consumers in four major cities in China in early 2... This paper examined consumers’experiences in and preferences for plant-based meat(PBM)food and their respective correlates,based on data from an online survey of 579 consumers in four major cities in China in early 2021.We first described consumers’experiences in consuming and purchasing PBM food and their correlates,and then analyzed consumer preferences using hypothetical choice experiment.The experiment offered consumers various options to purchase burgers made from PBM or animal-based meat(ABM),combined with different countries of origin(COO),taste labels,and prices.Our data showed that respondents hold overall positive attitudes toward PBM food;85 and 82%of respondents reported experience in eating and purchasing PBM food,respectively.More than half of them ate PBM food because they wanted to try new food(58%),or were interested in healthy food(56%).Income,religion,and dietary restrictions were significantly correlated with consumers’experiences in PBM food consumption.Results from the Random Parameter Logit Model based on the hypothetical choice experiment data showed that 79%of respondents chose PBM burgers and were willing to pay an average of 88 CNY for a PBM burger.We also found that 99.8 and 83%of respondents are willing to buy burgers made in China and those with a taste label,with a willingness to pay(WTP)of 208 and 120 CNY,respectively.The heterogeneity test revealed that females and those with at least a bachelor’s degree,higher income,religious beliefs,and dietary restrictions are more likely to buy PBM burgers than their counterparts. 展开更多
关键词 plant-based meat(PBM) choice experiment consumers’preference willingness to pay
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A comparison of model choice strategies for logistic regression
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作者 Markku Karhunen 《Journal of Data and Information Science》 CSCD 2024年第1期37-52,共16页
Purpose:The purpose of this study is to develop and compare model choice strategies in context of logistic regression.Model choice means the choice of the covariates to be included in the model.Design/methodology/appr... Purpose:The purpose of this study is to develop and compare model choice strategies in context of logistic regression.Model choice means the choice of the covariates to be included in the model.Design/methodology/approach:The study is based on Monte Carlo simulations.The methods are compared in terms of three measures of accuracy:specificity and two kinds of sensitivity.A loss function combining sensitivity and specificity is introduced and used for a final comparison.Findings:The choice of method depends on how much the users emphasize sensitivity against specificity.It also depends on the sample size.For a typical logistic regression setting with a moderate sample size and a small to moderate effect size,either BIC,BICc or Lasso seems to be optimal.Research limitations:Numerical simulations cannot cover the whole range of data-generating processes occurring with real-world data.Thus,more simulations are needed.Practical implications:Researchers can refer to these results if they believe that their data-generating process is somewhat similar to some of the scenarios presented in this paper.Alternatively,they could run their own simulations and calculate the loss function.Originality/value:This is a systematic comparison of model choice algorithms and heuristics in context of logistic regression.The distinction between two types of sensitivity and a comparison based on a loss function are methodological novelties. 展开更多
关键词 Model choice Logistic regression Logit regression Monte Carlo simulations Sensitivity SPECIFICITY
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Discrete Choice Analysis of Temporal Factors on Social Network Growth
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作者 Kwok-Wai Cheung Yuk Tai Siu 《Intelligent Information Management》 2024年第1期21-34,共14页
Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital w... Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital world. These networks can be viewed as a collection of nodes and edges, where users and their interactions are represented as nodes and the connections between them as edges. Understanding the factors that contribute to the formation of these edges is important for studying network structure and processes. This knowledge can be applied to various areas such as identifying communities, recommending friends, and targeting online advertisements. Several factors, including node popularity and friends-of-friends relationships, influence edge formation and network growth. This research focuses on the temporal activity of nodes and its impact on edge formation. Specifically, the study examines how the minimum age of friends-of-friends edges and the average age of all edges connected to potential target nodes influence the formation of network edges. Discrete choice analysis is used to analyse the combined effect of these temporal factors and other well-known attributes like node degree (i.e., the number of connections a node has) and network distance between nodes. The findings reveal that temporal properties have a similar impact as network proximity in predicting the creation of links. By incorporating temporal features into the models, the accuracy of link prediction can be further improved. 展开更多
关键词 Discrete choice Models Temporal Factors Social Network Link Prediction Network Growth
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Type 2 Diabetes—Hard to Select a Healthy Choice
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作者 Stefan Backe 《Health》 2024年第1期1-8,共8页
Introduction: The use of foods containing high levels of sugar is increasing all the time. This is a risk factor for increased incidence of type 2 diabetes. There are few studies that have investigated the availabilit... Introduction: The use of foods containing high levels of sugar is increasing all the time. This is a risk factor for increased incidence of type 2 diabetes. There are few studies that have investigated the availability of low-sugar müsli products in grocery stores. Purpose: The study aims to identify which types of müsli contain high respectively low levels of sugar, and which brands are involved. Methods: The material consists of both qualitative interviews and observations from five grocery stores: City Gross, Hemköp, Ica Maxi, Stora Coop and Willy’s in Helsingborg, Sweden. The qualitative interviews had a semi-structured character and were recorded. The interviews took approx. 20 minutes and a textual analysis was conducted of the results. Data from observation was analyzed based on brand, nutritional composition and flavors, and also, where low sugar products were placed on store shelves. Results: The grocery stores provided together brands from AXA, Coop, Finax, Frebaco, Garant, ICA, Risenta, Saltå Kvarn och Urtekram, in total 24 müsli products. Of these products, 19 were high in sugar. The observation reveals that müsli products with high sugar content (17 - 29 g per 100 g müsli) are more prominently displayed than those with low sugar content. From the interviews with the store managers, it became clear that it would be valuable to highlight healthy müsli products on the shelves. However, central bureaucracy puts obstacles to such measures. Discussion: The study emphasizes the need for increased visibility of low-sugar products and proposes solutions such as negotiating with responsible person at the head office in Stockholm. Several reviews have shown that if the grocery store raises the prices of unhealthy food, the consumer is willing to purchase healthier müsli and other products. Conclusion: This study shows the need for grocery stores to upgrade healthy müsli products along with advertising to be able to influence customer’s shopping habits. Also, further research is needed how type 2 diabetes is affected by high intakes of food products with high sugar content. 展开更多
关键词 Type 2 Diabetes High Sugar Content in Müsli Difficulty Making Healthy choices Central Food Bureaucracy
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Factors Influence Hanoians’ Choice of Non-Motorized Transport Mode to Access Bus Stations
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作者 Ngo Trung Phuong Masahiko Kikuchi +1 位作者 Aya Kojima Hisashi Kubota 《Journal of Transportation Technologies》 2024年第3期372-389,共18页
Hanoi’s rapid urbanization has led to a surge in private vehicle ownership, particularly motorcycles, amidst inadequate public transportation infrastructure. Despite government efforts, many still prefer motorized tr... Hanoi’s rapid urbanization has led to a surge in private vehicle ownership, particularly motorcycles, amidst inadequate public transportation infrastructure. Despite government efforts, many still prefer motorized transport, citing mobility and safety concerns, exacerbated by insufficient pedestrian infrastructure. This study examines the motivations behind this reliance on motorized vehicles, particularly motorcycles, in Hanoi. Findings reveal safety and convenience as primary factors driving motorized transport use, especially for accessing bus stations. Economic incentives could promote non-motorized travel and public transport adoption. Policy implications highlight the importance of addressing economic factors and improving access infrastructure to manage motorized vehicle reliance and foster sustainable urban mobility in Hanoi. 展开更多
关键词 Access Mode choice Non-Motorized Vehicles Motorized Vehicles Bus User Urban Transport Behavior
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Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study
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作者 Alé Kane Hamidou Mbodji +4 位作者 Papa Mamadou Dit Doudou Sylla Alioune Sow Abdoulaye Tamba Malick Mbengue Mady Cissé 《Open Journal of Applied Sciences》 2024年第1期38-50,共13页
Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns... Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns are being felt by consumers around the world. Consumer perception defines the acceptability or rejection of food products, and has an impact on consumption patterns and behavior. To assess the level of knowledge and perception of food additives, a pilot study was carried out on a sample of 200 people in Dakar and Saint-Louis. A questionnaire was used to assess the acceptance or rejection, use and impact of food additives by consumers in Senegal. The results revealed several aspects. On the whole, the people surveyed expressed great mistrust and even rejection of these substances added to food products. This consumer perception is shared throughout the world, as indicated in numerous surveys. It also emerges from this study that, although most consumers are aware of the existence of these additives and their uses in the home, they feel that the use of these substances in industrial production is too excessive. What’s more, consumers associate food additives with numerous pathologies such as cancer, diabetes, hypertension, stroke and even sexual impotence. For some of these indexed pathologies, scientific studies have reached the same conclusions, although controversy still persists. On the other hand, for some of the other adverse effects mentioned, no cause-and-effect relationship has been scientifically demonstrated. In these latter cases, it seems that negative communication, misinformation and misconceptions have a major influence on consumer perception of food additives. 展开更多
关键词 consumer Survey Food Additives KNOWLEDGE PERCEPTION Senegal
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Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers
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作者 CHEN Dai-yao 《Journal of Literature and Art Studies》 2024年第4期306-309,共4页
With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of s... With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives. 展开更多
关键词 packaging design food design consumer psychology
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Editor-in-Chief articles of choice and comments at the year-end of 2023
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作者 Andrzej S Tarnawski 《World Journal of Gastroenterology》 SCIE CAS 2024年第1期1-8,共8页
As the Editor-in-Chief of World Journal of Gastroenterology,every week prior to a new issue’s online publication,I perform a careful review of all encompassed articles,including the title,clinical and/or research imp... As the Editor-in-Chief of World Journal of Gastroenterology,every week prior to a new issue’s online publication,I perform a careful review of all encompassed articles,including the title,clinical and/or research importance,originality,novelty,and ratings by the peer reviewers.Based on this review,I select the papers of choice and suggest pertinent changes(e.g.,in the title)to the Company Editors responsible for publication.This process,while time-consuming,is very important for assuring the quality of publications and highlighting important articles that Readers may revisit. 展开更多
关键词 Papers of choice Careful weekly review Suggested changes/revisions Hepatocellular carcinoma Pancreatic cancer Liver cirrhosis Liver injury Gastric cancer Colorectal cancer Inflammatory bowel diseases
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Consumers' Perceptions about Food Quality Attributes and Their Incidence in Argentinean Organic Choices 被引量:5
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作者 E. M. Rodriguez B. Lupin M. V. Lacaze 《Journal of Agricultural Science and Technology(A)》 2011年第3X期375-385,共11页
The objective of this paper is to analyze consumers' perceptions about risk and quality attributes of food consumption; and to evaluate the incidence of these factors when buying organic products in the Argentinean d... The objective of this paper is to analyze consumers' perceptions about risk and quality attributes of food consumption; and to evaluate the incidence of these factors when buying organic products in the Argentinean domestic market. Data derives from a food consumption survey on organic and non-organic consumers conducted in Buenos Aires City, Argentina, in April 2005.The Lancaster model (1966) provided the theoretical basis. The results yielded by the estimated logistic model suggest that consumers with higher educational level, who eat healthy food, and consider food control organisms as "inefficient" are more likely to buy organic products. A high percentage of consumers read and trust label information in Argentina. This has interesting policy implications to promote differentiated and high value products, and to reduce information asymmetries. 展开更多
关键词 Food safety quality attributes consumers ORGANICS Argentina.
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Motivation Factors of Consumers’ Food Choice
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作者 Iraz Haspolat Kaya 《Food and Nutrition Sciences》 2016年第3期149-154,共6页
Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balan... Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer, and the consumption context. The role of the consumer in determining the market success of a product is of maximum relevance. Consumer perceptions and preferences are in motion and in change. Understanding and analyzing consumers’ motivation factors, perception and preferences are important both food industry and also governments. In this study, some of these factors were discussed and aimed to identify them with reasons. 展开更多
关键词 Food consumer choice Organic Food Natural Food Healthy Nutrition
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瑞波西利联合内分泌治疗用于绝经前侵袭性HR+/HER2-晚期乳腺癌患者:随机Ⅱ期RIGHT Choice试验
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作者 徐菲 李培勇 《循证医学》 2023年第2期92-95,共4页
1文献来源Lu Y-S, Mahidin EIBM, Azim H, et al.Abstract GS1-10:Primary results from the randomized phaseⅡRIGHT Choice trial of premenopausal patients with aggressive HR+/HER2-advanced breast cancer treated with ribocic... 1文献来源Lu Y-S, Mahidin EIBM, Azim H, et al.Abstract GS1-10:Primary results from the randomized phaseⅡRIGHT Choice trial of premenopausal patients with aggressive HR+/HER2-advanced breast cancer treated with ribociclib+endocrine therapy vs physician’s choice combination chemotherapy[J].Cancer Res,2023,83(5S):GS1-10. 展开更多
关键词 RIGHT choice试验 瑞波西利 内分泌治疗 联合化疗 晚期乳腺癌
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Dynamic portfolio choice with uncertain rare‑events risk in stock and cryptocurrency markets 被引量:1
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作者 Wujun Lv Tao Pang +1 位作者 Xiaobao Xia Jingzhou Yan 《Financial Innovation》 2023年第1期1967-1994,共28页
In response to the unprecedented uncertain rare events of the last decade,we derive an optimal portfolio choice problem in a semi-closed form by integrating price diffusion ambiguity,volatility diffusion ambiguity,and... In response to the unprecedented uncertain rare events of the last decade,we derive an optimal portfolio choice problem in a semi-closed form by integrating price diffusion ambiguity,volatility diffusion ambiguity,and jump ambiguity occurring in the traditional stock market and the cryptocurrency market into a single framework.We reach the following conclusions in both markets:first,price diffusion and jump ambiguity mainly determine detection-error probability;second,optimal choice is more significantly affected by price diffusion ambiguity than by jump ambiguity,and trivially affected by volatility diffusion ambiguity.In addition,investors tend to be more aggressive in a stable market than in a volatile one.Next,given a larger volatility jump size,investors tend to increase their portfolio during downward price jumps and decrease it during upward price jumps.Finally,the welfare loss caused by price diffusion ambiguity is more pronounced than that caused by jump ambiguity in an incomplete market.These findings enrich the extant literature on effects of ambiguity on the traditional stock market and the evolving cryptocurrency market.The results have implications for both investors and regulators. 展开更多
关键词 Robust portfolio choice Detection error probability Rare events AMBIGUITY Cryptocurrency Welfare loss
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Consumer Choice, Firm Performance and Channel Coordination in a Dual-Channel Distribution System 被引量:1
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作者 Wei Song Renwen Wang +1 位作者 Yelin Fu Xiaobao Peng 《American Journal of Operations Research》 2014年第4期217-227,共11页
The expanding role of the Internet in consumer purchasing activities has created substantial new opportunities accessing to end-consumers. More and more manufacturers are beginning to sell products to potential consum... The expanding role of the Internet in consumer purchasing activities has created substantial new opportunities accessing to end-consumers. More and more manufacturers are beginning to sell products to potential consumers directly online while continuing to sell through the traditional brick-and-mortar retailers, a phenomenon leading to intense channel competition and conflicts. Using game theory, this research examines the effect of market segments, consumer choice and the acceptance of direct online channels on firm performance and the whole system’s profit. The analysis indicates that the addition of direct online channel does not necessarily harm the incumbent retailers. A win-win zone is proposed, in which both the manufacturer and the retailer benefit from the encroachment. 展开更多
关键词 DUAL-CHANNEL ENCROACHMENT consumER choice WIN-WIN Zone Game Theory Channel Coordination
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Poke And Delayed Drink Intertemporal Choice Task(POKE-ADDICT):An open-source behavioral apparatus for intertemporal choice testing in rodents
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作者 Andrea Stefano Moro Daniele Saccenti +3 位作者 Alessia Seccia Mattia Ferro Antonio Malgaroli Jacopo Lamanna 《Animal Models and Experimental Medicine》 CAS CSCD 2023年第6期619-626,共8页
Advancements in neuroscience research present opportunities and challenges,requiring substantial resources and funding.To address this,we describe here“Poke And Delayed Drink Intertemporal Choice Task(POKE-ADDICT)”,... Advancements in neuroscience research present opportunities and challenges,requiring substantial resources and funding.To address this,we describe here“Poke And Delayed Drink Intertemporal Choice Task(POKE-ADDICT)”,an open-source,versatile,and cost-effective apparatus for intertemporal choice testing in rodents.This allows quantification of delay discounting(DD),a cross-species phenomenon observed in decision making which provides valuable insights into higher-order cognitive functioning.In DD,the subjective value of a delayed reward is reduced as a function of the delay for its receipt.Using our apparatus,we implemented an effective intertemporal choice paradigm for the quantification of DD based on an adjusting delayed amount(ADA)algorithm using mango juice as a reward.Our paradigm requires limited training,a few 3D-printed parts and inexpensive electrical components,including a Raspberry Pi control unit.Furthermore,it is compatible with several in vivo procedures and the use of nose pokes instead of levers allows for faster task learning.Besides the main application described here,the apparatus can be further extended to implement other behavioral tests and protocols,including standard operant conditioning.In conclusion,we describe a versatile and cost-effective design based on Raspberry Pi that can support research in animal behavior,decision making and,more specifically,delay discounting. 展开更多
关键词 decision making delay discounting intertemporal choice open source
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Accessibility Measures in Modal Choice Models: A Proof of Concept Applied to Freight Transport
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作者 Bart Jourquin 《Journal of Transportation Technologies》 2023年第1期38-60,共23页
Modal choice models applied to interregional or international freight transportation network models are often based on rather coarse origin-destination matrices, containing annual transported tonnages between (sub)reg... Modal choice models applied to interregional or international freight transportation network models are often based on rather coarse origin-destination matrices, containing annual transported tonnages between (sub)regions, for instance. Generally, only basic (sometimes constructed) independent variables (transportation costs or transit times) are used because other variables such as shipment sizes, service frequencies, etc. are not available. Using origin-destination matrices and an assignment model, it is also possible to compute spatial accessibility measures that can further be used as additional explanatory variables. Indeed, several published studies have identified network accessibility as an important element in the mode-choice decision. This paper also shows that the inclusion of an accessibility measure in the utility functions of a logit model substantially improves the performance of a transportation network model, both in the modal choice and the assignment levels of the classical four-step model. Consequently, the assignment of the estimated modal demands results in more accurate estimated traffic on the networks. The model presented in this paper is to be considered as a proof of concept because its workflow should further be streamlined to make it easily useable by modelers. 展开更多
关键词 Freight Transport Model Modal choice ACCESSIBILITY ASSIGNMENT
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How Users Perceive Infrastructure Development Affects Their Transport Mode Choice
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作者 Lina Shbeeb 《Journal of Transportation Technologies》 2023年第4期545-598,共54页
Transport infrastructure development and perception vary across and within countries, influencing mode choice among road users. This study explores how road users perceive the development of infrastructure modes, serv... Transport infrastructure development and perception vary across and within countries, influencing mode choice among road users. This study explores how road users perceive the development of infrastructure modes, service attributes, embedded safety levels, and commuting modes. Additionally, the research examines whether participants’ environmental backgrounds impact their mode choice patterns. The study gathered responses from 1169 participants residing in two regions of Amman, Jordan, each with distinct infrastructure development and population densities. Participants completed a standardized questionnaire, and several statistical techniques were employed for analysis. The findings revealed that facilities’ infrastructure attributes, development, and safety were assessed using three indices. Both participant groups perceived these indices differently on average. Residents of low population density areas with relatively developed infrastructure showed more consistent assessments, irrespective of their most frequently used mode of transportation, tending towards lower scores. Interestingly, subjective ratings of infrastructure development were higher (4.96) than attribute-based ratings (4.32). Despite their generally low-quality perception, public transportation services received the highest appraisal (4.9). Conversely, pedestrian infrastructure complementing public transport received the lowest assessment (4.57), only slightly higher than street environments (4.59). The study found weak associations between subjective service characteristics ratings. Traveler and trip characteristics influenced mode choice and trips more than infrastructure perception. In conclusion, the study suggests that policies should be developed to encourage green transportation, ensure social equality and safety. In addition, the study contributes to understanding perceptions about transport infrastructure, modes of transportation, and the factors that influence sustainable and equitable transportation systems. 展开更多
关键词 Road Index Infrastructure Development Infrastructure Attribute Safety Rating Structural Equation Models Modal choice
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A Study on The Factors Influencing the Facial Apparent Age of Chinese Cosmetic Consumers
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作者 Wang Sijing XIA Qianru +1 位作者 CHEN Gang YU Jing 《China Detergent & Cosmetics》 CAS 2023年第3期32-40,共9页
To investigate the apparent age of Chinese cosmetic consumers and its influencing factors.The subjects’skin conditions in all dimensions were collected using professional instruments and clinical expert assessment,su... To investigate the apparent age of Chinese cosmetic consumers and its influencing factors.The subjects’skin conditions in all dimensions were collected using professional instruments and clinical expert assessment,subjects’lifestyles,skin care and makeup habits were obtained through questionnaire.The apparent age of the subjects was obtained based on the visual perception of photos judged by observers and then averaged.The association between apparent age and skin characteristics,the association between the difference between apparent age and actual age and the subjects'lifestyle and its difference among cities were investigated.The results showed that apparent age had a high correlation with skin tone and severity of skin problems.The model of multiple regression analysis obtained a high resolution(R2=0.704).The use of skin care products may help to delay the apparent aging of the skin.The results of the study have some guiding significance for the development of anti-aging products and the evaluation of anti-aging efficacy and is informative for lifestyle choices to maintain youthfulness. 展开更多
关键词 pparent age cosmetic consumer LIFESTYLE MULTI-CENTER
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A Study of the Self-efficacy of Viola Majors in Chinese Universities Regarding Career Choice
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作者 YANG Qiming 《Psychology Research》 2023年第7期319-323,共5页
This study examined and analysed the impact of self-efficacy on the career decisions of 52 viola students enrolled in Chinese universities.According to the findings,the level of self-efficacy influences the learning a... This study examined and analysed the impact of self-efficacy on the career decisions of 52 viola students enrolled in Chinese universities.According to the findings,the level of self-efficacy influences the learning and career decisions of students directly.Higher self-efficacy can positively affect how individuals perceive their past experiences and those of others.Therefore,a high degree of self-efficacy can be advantageous.Self-efficacy is primarily influenced by a person’s prior experiences,alternative experiences,verbal persuasion,and physical and emotional state during work-based learning.Schools may offer courses that foster and improve the development of self-efficacy in order to help viola majors in improving their self-efficacy effectively. 展开更多
关键词 VIOLA SELF-EFFICACY career choice
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A Study on Emotional Design for Vitamin C Dietary Supplements(Chinese Market,Generation Z Consumers)
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作者 Suimeng Qin Albert Young Choi 《Psychology Research》 2023年第11期527-536,共10页
China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years... China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years,there has been a substantial surge in health consciousness among the Chinese populace.This trend is not confined to the middle-aged and elderly;even younger consumer demographics are exhibiting increased health awareness.Consequently,the target demographic for dietary supplements is transitioning towards a younger demographic.Within the Chinese dietary supplement industry,vitamin C has consistently held the largest market share,commanding a broad consumer base.This underscores the substantial role of vitamin C in the dietary supplement sector.In response to the trend towards a younger target demographic in the dietary supplement industry,adjustments are required to accommodate the preferences of this younger consumer group.This research,guided by Norman’s emotional design framework,executed a survey of over 200 respondents to investigate the preferences of Generation Z consumers in China.The research encompassed packaging,product forms,and brand imagery,corresponding to the emotional design’s visceral,behavioral,and reflective layers,with a primary focus on optimally meeting the emotional needs of Generation Z.The findings indicated that consumers favor products in capsule form,packaged in zip-lock.The predominant color scheme is clean white,accented by vibrant orange elements,while emphasizing the product’s health and scientific attributes.This study offers valuable insights for the continued evolution of the vitamin C dietary supplement market in China. 展开更多
关键词 Generation Z consumers vitamin C products emotional design
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Research on Online Education Consumer Choice Behavior Path Based on Informatization
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作者 Yongrui Su Ling Zhao 《China Communications》 SCIE CSCD 2021年第10期233-252,共20页
The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT... The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels. 展开更多
关键词 information and communications technology(ICT) consumer choice behavior rational choice theory the fifth-Generation mobile communication system(5G) online education
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