Certified agricultural standards （CAS） of the organic food label serve to increase food safety and restore the confidence and consumption level in Taiwan. The organic CAS represents food quality without the use of s...Certified agricultural standards （CAS） of the organic food label serve to increase food safety and restore the confidence and consumption level in Taiwan. The organic CAS represents food quality without the use of synthetic chemicals to protect consumers＇ health. As a consequence, production costs and consumer prices have increased. The aim of this study is to analyze consumers＇ perception of the organic CAS label and how purchasing behavior for the product is influenced by converting the Fresh Milk Logo to the organic CAS certified label, which is based on contingent behavior analysis. This study adopts factor analysis to extract the perceptions and preferences of the respondents. In addition, the on-site Poisson model to revise the truncated and endogenous stratification and assess consumer welfare precision. The incremental consumer surplus for consumer consumed organic fresh milk is approximately NT$8,979.展开更多
文摘Certified agricultural standards （CAS） of the organic food label serve to increase food safety and restore the confidence and consumption level in Taiwan. The organic CAS represents food quality without the use of synthetic chemicals to protect consumers＇ health. As a consequence, production costs and consumer prices have increased. The aim of this study is to analyze consumers＇ perception of the organic CAS label and how purchasing behavior for the product is influenced by converting the Fresh Milk Logo to the organic CAS certified label, which is based on contingent behavior analysis. This study adopts factor analysis to extract the perceptions and preferences of the respondents. In addition, the on-site Poisson model to revise the truncated and endogenous stratification and assess consumer welfare precision. The incremental consumer surplus for consumer consumed organic fresh milk is approximately NT$8,979.
