Estimation of conservation value of myrtle(Myrtus communis)using a contingent valuation method:a case study in a Dooreh forest area,Lorestan Province,Iran

Background： Around 2000 plant species occur naturally in Lorestan Province of which 250 species are medicinal and myrtle is one of them. Myrtle is a shrub whose leaves and fruits have medicinal value and thus, if managed and harvested properly, could produce sustained economic benefits. In recent years, however, over half of the myrtle site areas was destroyed, due to inappropriate management and excessive harvesting practices. Thus, coming up with a practical harvesting approach along with identifying those factors damaging the sites, seems to be very crucial. Methods： In our investigation, we calculated the conservation value per hectare of myrtle in the Dooreh forest area in Lorestan Province. Using the Contingent Valuation （CV） and Double Bounded Dichotomous Choice （DBDC） methods, we determined the willingness to pay （VVTP） for myrtle conservation. The VVTP was estimated with a Iogit model for which indices were obtained based on a maximum precision criterion. Results： The results showed that 86.67 per cent of people were willing to pay for the conservation of these myrtle sites. Average monthly WTP per family was calculated as $0.79. The annual conservation value in terms of WTP for the preservation of the myrtle sites in Dooreh was estimated as $102,525. Among the variables of the model presented, education had a positive impact, while the amount proposed for payment and family size had a negative impact on the WTP. Conclusions： Our estimate of the value of myrtle conservation should provide justification for policy makers and decision making bodies of natural resources to implement policies in order to conserve the natural sites of this species more effectively.

Development of contingent valuation method in evaluating non-market values of resources and environment in China

The contingent valuation method （CVM） is one of the main methods for evaluating non-market values of resources. It originated in the United States and was introduced into China during the 1980s and 1990s. However, application of CVM in China is highly controversial based on three primary aspects： （I） the appropriate guidelines for CVM; （2） the elicitation techniques for willingness to pay （WTP）; and （3） reliability and validity testing of CVM. The major objectives of this paper are to i^eview the recem devel- opments pertaining to guidelines, elicitation techniques, and reliability and validity testing for application of CVM, and to summa- rize the limitations of and measures for improving application of CVM in China. The applicability of CVM in China is discussed to enhance the future development of CVM in China.

Estimating the value of a statistical life in China: A contingent valuation study in six representative cities

The value of a statistical life(VSL)is a crucial tool for monetizing health impacts.To explore the VSL in China,this study examines people’s willingness to pay(WTP)to reduce death risk from air pollution in six representative cities in China based on face-to-face contingent valuation interviews(n=3936)from March 7,2019 to September 30,2019.The results reveal that the WTP varied from CNY 455 to 763 in 2019(USD 66-111),corresponding to a VSL range of CNY 3.79-6.36 million(USD 549395-921940).The VSL in China in 2019 is estimated to be CNY 4.76 million(USD 689659).The statistics indicate that monthly expenditure levels,environmental concerns,risk attitudes,and assumed market acceptance,which have seldom been dis‐cussed in previous studies,significantly impact WTP and VSL.These findings will serve as a reference for ana‐lyzing mortality risk reduction benefits in future research and for policymaking.

Residents’ Willingness to Pay for Improving Air Quality in Jinan, China

Along with the progress of urbanization and environ- mental deterioration, residents’ desire for improved air quality is increasing. In order to quantify an individual’s willingness-to-pay (WTP) for improved air quality in Jinan of eastern China, a contingent valuation method (CVM) was employed. A sample of 1,500 residents was chosen on the basis of multistage sampling methods with face-to-face interviews by using a series of hypo-thetical, open-ended scenario questions which were designed to elicit the respondents’ WTP. Results showed that 59.7% of respondents were able to express their WTP and the mean WTP is 100 Chinese Yuan (CNY) per person per year. A probit model on the probability of a positive WTP and a regression model were developed to find the relationship between endogenous variables and WTP. Most parameters in the econometric analysis had the expected sign. Annual household income and expenditure on treating respiratory diseases significantly influence WTP. The rates of positive WTP and the monetary amount are larger for men than for women. Results also showed that people who lived in more polluted areas were willing to pay more for clean air. Unlike developed countries, clean air may only be considered as a public good in China in that more than 40% of respondents had no incen- tive to bear the costs of attempting to achieve better air quality, which indicates the relatively low environmental consciousness.

Assessing the externalities of a ski resort in Tzoumerka:willingness to pay in order to promote or to prevent its construction

The present study aims to assess the externalities of a ski resort,that is planned to be built at Tzoumerka mountains,in Greece.The research relies on the Contingent Valuation method,which indirectly estimates the economic value of environmental and other nonmarket assets,based on the expressed preferences of members of a social group.The investigation was based on primary data.The core idea of questionnaire’s design,is subject to the use of a double WTP(willingness to pay)question,aiming at the monetary assessment of the attitude of the residents,regarding the upcoming infrastructure project,taking into account both its positive and its negative externalities.Depending on the attitude of the survey respondents,they were asked to decide if they wish to offer an amount of money either to promote or to prevent the construction of the ski resort.Parametric and non-parametric models were then applied in order to calculate in economic terms the expressed opinion of the respondents.The primary question to be answered is whether the willingness to build the ski resort holds a higher economic value than the desire to prevent it.According to the results of the survey,the vast majority of residents(92.4%)supported the idea of building the ski resort,projecting their apparent desire for the tourist and economic development of the area.The reinforcement of the construction idea of the project was estimated on average at €378,200.The very low proportion of the participants who disagreed with the project(5%),did not allow the economic assessment of its prevention,leaving room for further research into the application of Contingent Valuation method and its contribution in cost-benefit analysis and decision making,regarding upcoming projects.

Farmers' Willingness-to-Pay for Environment and Human Health and Adoption of IPM

Although chemical control of pests increases crop production, it brings a lot of damage to environment and human health. There exist a number of alternative methods that are not so harmful to environment and human health. However, whether and how much in extent these technologies adopted are plausible depends on the comparison of benefit-cost between chemical control and the alternative control methods (such as Integrated Pest Management, IPM) and farmers' willingness-to-pay (WTP) for envirorment and human health. Using contingent valuation method (CVM), the author investigates farmers' WTP for environment and human health, recognizes the factors influencing WTP, and accordingly points out the importance of pest control technology extension and government regulation of pesticides.

Measuring benefits of rural-to-urban water transfer:a case study from Puyang River basin,China

Agriculture-to-urban water transfer is currently an important measure to meet the increasing water demand resulting from rapid industrialization and urbanization in China.Measuring benefits of agriculture-to-urban water transfer is critical to assess water transfer proposals,and it can also provide reliable basis for redistributing the benefits of agriculture-to-urban water transfer.This paper has developed a comprehensive framework in which production function approach is applied to quantify the value of water use in agricultural and industrial sectors,and contingent valuation method is employed to investigate the value of water use in municipal consumption and ecological environment.A case study from Zhuji City in China verified the feasibility and validity of the method proposed in the paper.Results indicate that the agriculture-to-urban water transfer increases the water value created by improving allocation efficiency of water use in different sectors.The benefits of agriculture-to-urban water transfer mainly originate from the fact that the economic value in industrial water use is higher than in the other sectors’water use.Meanwhile,the urban residents have a stronger desire to improve the water eco-environment which leads to higher water value in urban area.

Ecological compensation based on willingness to accept for conservation of drinking water sources

Ecological compensation is a powerful environmental economic tool for environmental protection in areas where drinking water sources are located. We established an ecological compensation accounting system based on respondents＇ willingness to accept （WTA）. In this system, stakeholder preferences and the factors that influence them can be gauged effectively using logit and tobit models. We applied this accounting system to ecological compensation for the Miyun Reservoir, Beijing, China. The average WTA value for Miyun Reservoir residents was approximately 1186 CNY per family in 2012, which could be set as a suitable compensation standard, since it is slightly higher than the local protection cost. Thus, the annual total ecological compensation could be 58.73 million CNY. Distance from the reservoir, job types, and attitude to environmental protection were variables with significant effects on WTA. In addition, trends for individual preferences were identified via an analysis of key influential factors. The results suggest some useful information for establishing ecological compensation mechanisms for conservation of drinking water sources. Suggestions include popularizing the concept and meaning of ecological compensation among residents, setting different compensation levels based on distance from the reservoir, considering the requirements of farmers, and taking various in-kind and out-of-kind compensa- tion approaches.