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Financial Valuation of Segment-Specific Marketing Activities and Market Segment Development
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作者 Heinz Eckart Klingelh6fer 《Journal of Modern Accounting and Auditing》 2012年第8期1140-1157,共18页
By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect m... By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise's market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using (corrected) net present values (NPVs). Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants. 展开更多
关键词 market segmentation market development financial valuation imperfect markets investment corrected) net present value income determinant segment-specific activity duality theory sensitivity analysis market share BUDGET production
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Sensorless Control of Double-sided Linear Switched Reluctance Motor Based on Simplified Flux Linkage Method
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作者 Wenkai Wei Qing Wang Rui Nie 《CES Transactions on Electrical Machines and Systems》 2017年第3期246-253,共8页
The utilization of position sensor reduces the system reliability of switched reluctance motor(SRM),especially in harsh environments.It also increases the complexity of the system.Therefore,the research on sensorless ... The utilization of position sensor reduces the system reliability of switched reluctance motor(SRM),especially in harsh environments.It also increases the complexity of the system.Therefore,the research on sensorless control has become one of the hot spots in recent years.Comparing with the existing sensorless control technology,the new method exploring the sensorless control of double-sided linear switched reluctance motor(DLSRM)shows the following advantages:1)high accuracy,and 2)good practicability.Based on the new proposed method,the DLSRM speed controller is augmented with the peak current method and the voltage chopping closed-loop speed control.Moreover,the winding resistance in the equation is corrected according to the integral flux linkage when the phase current is zero.The accuracy and feasibility of the simplified flux linkage method in estimating the position of the DLSRM is verified. 展开更多
关键词 correct resistance value DLSRM SENSORLESS simplified flux linkage method
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