基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

Chic Voyage——"Asahi Kasei· China Fashion Designer Creative awards" 2017 S/S collection Show Held in Beijing

'Asahi Kasei China Fashion Designer Creative awards'2017 S/S collection Show was held in Beijing Hotel to announce the theme of the nineteenth award-winning designer Richard Li’s works show on the evening of October 29,2016.This event is directly hosted by the China Fashion Week Organizing Committee,Asahi Kasei Corporation and Asahi Kasei Textile Corporation and Hong Kong Fashion Designers Association

Patterns and Technology -- A Creative Approach to Isometries

Today＇s math education basic syllabus gives an ever increasing emphasis to Geometry and Patterns. Curricula also advocate an approach that allows student to understand the concepts involved supported by dynamical computer tools. However, there is not much research work joining these paradigms. Therefore, a case study was developed, with 9th grade students （14-15 years old）, to evaluate the impact of a creative approach to isometries and symmetries-friezes, rosaceas （rosettes） and wallpapers-centered in patterns （reproduction, continuation, completion, description and creation） and using Geometer＇s Sketchpad software to solve, mainly in pairs, and discuss, with the whole class, the challenging tasks proposed, involving the formulation of hypothesis, argumentation and justification of the reasoning. The statistical analysis of the quantifiable data and content analysis of the qualitative data, collecting trough enquiry, direct observation and documental analysis （involving questionnaires, field notes, logbook, pre-tests and post-test, other works of the students including those computer related, and internal documents of the school） enable to conclude positively regarding the main research question underlying the study. In fact, it led to the conclusion that the teaching strategy implemented has contributed to deepen the student＇s knowledge and skills on geometry, mathematical communication and autonomy as well as to develop a closer relation with the field of geometry itself. This article focuses on one of the cases studied. The pair was selected due to be representative of most students and due to their communication skills.

Research on the Teaching Reform of Women’s Clothing Design Course under the Background of Cultural and Creative Industry Development

With the rapid development of China’s cultural and creative industries,the influence of cultural and creative ideas in fashion design is increasing,and art talents with innovative ability have become hot objects in the society.As the cradle of fashion design talents training and output,colleges and universities in our country shoulder the important task of training fashion design talents in the new period.In the current clothing design curriculum reform,school enterprise cooperation and collaborative innovation have become an important development direction.Under this background,this paper analyzes the teaching reform path of women’s clothing design course in Colleges and universities.

Discussion on Influence of Creative Thinking in Levi's Advertising Design on Audience's Psychology

World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.

Cultivation of Craftsman’s Spiritin Solar Cell Fundamental and Applications Teaching

Higher education is one of the critical education stages,which has an important influence on the student’s future work and life.Science and engineering courses such as solar cells fundamental and applications should not only teach students professional knowledge but also run through ideological and political education elements to improve students’quality in an all-round way.Craftsman’s spiritis especially important for science and engineering students,and it is an important foundation to realizing the“Made in China 2025”strategy.Through typical cases,the craftsman’s spiritis organically integrated into the course design of“Solar Cell Fundamental and Applications”,which is of great significance to the development of our country and society.

Research on the Teaching Optimization Path in Children’s Creative Art Curriculum Under the Perspective of“Sanquan Education”

Children’s creative art curriculum is a professional course supported by art materials and techniques and facilitated through creative activities,aiming at cultivating students’ability to organize creative art activities using various art materials and techniques.In light of the evolving focus in China’s colleges and universities from“what to know”to“how to apply,”the pivotal question for educators is how to maximize the value of children’s creative art curriculum.Based on this,this article takes“Sanquan education”as the starting point,combines factual and theoretical arguments,and analyzes the teaching optimization path of children’s creative art curriculum under the perspective of Sanquan education,to improve the quality and efficiency of teaching.

基于S-O-R理论的秦绣文创产品顾客购买意向影响研究

目的为提高顾客对秦绣文创产品的满意度,使设计人员准确掌握秦绣文创产品顾客需求,优化秦绣文创产品设计。方法基于S-O-R理论,构建秦绣文创产品顾客购买意向影响因素理论模型,剖析文化价值、创新价值、价格价值三个维度的感知价值、顾客满意度和购买意向的相互影响关系。通过设计量表和调查问卷进行实证调研,进而运用结构方程模型加以论证。结论文化价值、创新价值是秦绣文创产品顾客购买意向的关键影响因素,能辅助设计师从顾客需求入手提高顾客满意度,为秦绣文创产品设计优化提供了一定的理论参考及建议。

基于B/S智能实验室管理预约选课系统的设计

从本校教学实验中心问题和矛盾入手,剖析了高校教学现阶段存在的问题和培养方向,设计了一套学生智能选课系统,此系统作为智能实验室管理系统的一部分,该系统的运行必然使实验室管理更加科学化、制度化、使实验室资源利用率达到最大化。

The Morphological Analysis of Folktales of Tu Nationality in Hehuang Region in Northwest China

The Tu nationality （also called ＂Tu people＂ or ＂Tus＂ in the paper）, one of the multiple ethnic minorities in the Hehuang Region （河湟地区） between Gansu （甘肃） and Qinghai （青海） Provinces in the northwest China, has no written language of their own, but has already created the abundant and varied colorful literary genres. Since the 1980s, folktales, as the main literary product popular in the region, have received literary criticisms and reviews from scholars and researchers in China, based on the socialist realism dominant in China in the 20th century that emphasized more on contents, motifs and even ideological significance. So far, no breakthroughs have been made in their studies even if some young scholars have tried from the formalist viewpoints. Therefore, this paper attempts to make a morphological analysis of the Tus＇ folktales by adopting Propp＇s theories, trying to find out the morphological narrative model beneath the language level of the folktales. Through the studies, we can see that collective awareness bonded by kinship is more emphasized in Tus＇ culture, and almost all tales end with good defeating evil. Therefore, the studies of these folktales will help us deep understand Tus＇ psychological conditions and positive cultural life.

Underpinning China's Confidence in Its Culture

The confidence of a nation and its people in their culture represents their awareness of their culture. There are three elements underpinning China's confidence in its culture. First, China boasts a solid foundation for its fine traditional culture. This is an advanced culture with a long history and is profound, far-reaching, full of vitality and highly influential. It is an integration of diversities sharing the same root, which gives the culture its energy. On the one hand, it is continuingly absorbing other cultures; on the other hand, it always binds the nation together with the same spirit. In addition, traditional Chinese culture passionately puts people first, reflects the common grounds of human cultures, represents the common aspirations of human cultures, and as a result, its advanced nature and social values are recognized worldwide. Second, adherence to Marxism is a source of effective guidance for China's cultural development. Marxism is a crystallization of advanced human culture. It reveals culture's nature, characteristics, structure, functions and development patterns and provides the well-conceived methodology guiding cultural development. In terms of worldviews, methodologies and values, it offers a reasonable premise upon which people can understand, handle and carry out cultural development. In addition, it keeps examining and criticizing these premises and restructuring them. This makes cultural development, continuous, standard, pioneering and creative. Third, people's creativity is a source of strength for their confidence in their culture. The people are creators of culture and their practice, and creation boost cultural development. The Chinese nation is creative and is highly capable of cultural creation. The great practice of building socialism with Chinese characteristics is an inexhaustible source of the people's cultural creation. To maintain their confidence in Chinese culture, the Chinese people must emancipate their minds, develop new concepts, analyze new developments, review their fresh experiences, and keep creating and developing socialist new culture.

Theory Critique of Kristen Swanson’s Theory of Caring

Theory is considered essential for integral assessment, adopting its foundations and concepts is of great utility. The theory provides different templates to help nurses provide care that respects patients and improves outcomes. Through understanding the intersection of nursing, patients, health, and the environment, theories aim to simplify the complicated, ever-evolving relationship that nurses have with their profession. Nursing theory helps distinguish nursing as a separate discipline from medicine and related sciences, and assists nurses in understanding their patients and their needs. The behaviors of healthcare providers affect how patients participate in and experience care situations. In the nursing discipline, the theoretical structures of caring have been established as the core concept of guidance in all nurses’ work. The aim of this paper is to develop a critique of Kristen Swanson’s theory of caring—a theory structured around five caring principles (maintaining belief, knowing, being with, doing for, and enabling) by applying it to nursing practice. When applied to nursing practice, each of these five stages stimulates the caregiver’s attitude, which in turn improves the overall patient’s well-being. Implications to nursing practice are mentioned [1] [2].

赓续工匠精神中的湘南民间艺术老艺人技艺数字传承

本文分析湘南民间艺术老艺人技艺的现状,探讨其数字化传承途径。调研湘南民间老艺人和技艺传承现状,借鉴国内民间艺术保护传承经验,分析民间老艺人技艺数字化的传承与传播路径,以赓续工匠精神中的湘南民间艺术老艺人技艺数字传承,谋求融合发展。在继承中发扬,在传承中创新,既是对国家政策的响应与践行,又是新时代高校师生的使命与担当。

人类命运共同体视域下的中国形象建构与创意设计研究——以世博会中国馆为例

以“人类命运共同体”视域下的“世博会中国馆设计的困境与根源”“理念指引意义”“重构国家形象设计的三组关系”“国家形象创新设计思路”四个维度为切入点,梳理形象设计的三个维度——符号生产、形象生成和传播生效,指出世博会中国馆设计长期存在“无内涵呓语”“无声息失语”“无边际妄语”等困境,根源在于设计者身陷“留恋传统、困顿当下、羡慕西方”的阈限焦虑。“人类命运共同体”为解决这一困境提供了价值坐标,有助于重新定位自身,确立新使命、塑造新形象、拓展新视野。在此基础上,需要重构“元素/系统”“现实/想象”和“我塑/他塑”三组关系。最后提出基于该理念的国家形象创意设计思路,为国家形象设计的研究与实践提供新的范式想象和学科出路。

工匠精神在电工电子专业教学模式中的应用与培养研究

随着科技的快速发展和数字化转型,传统的教学模式已不再适应现代学生的需求。工匠精神作为传统工艺和现代科技的结合,以大国工匠、高技能人才全面推动高质量发展。该文以电工电子专业为研究对象,通过问卷调查法分析当前电工电子专业教学过程中存在的问题及成因,借鉴目前国内外工匠精神培育的相关经验,基于数字化发展背景下,将工匠精神融入电工电子教学中。通过培养具有工匠精神的电工电子专业人才,学生能够适应数字化时代的发展需求,为行业创新和社会进步贡献力量。

Linguistic Creativity

Course in General Linguistics (1916) is an indispensable “Great Book” in the contemporary canon of ideas.This foundational text laid out an innovative research program in contemporary semiotics and it led to the development of structuralist methods in the humanities.Recent developments in Saussurean scholarship offer multiple venues for developing a critical perspective on this programmatic text.Specifically,the materials from the linguist’s Nachlass (works unpublished or unexhibited at Saussure’s death,some of them recently discovered) challenge the official doctrine associated with the Course (a posthumous redaction published in 1916 and attributed to Saussure who died in 1913) and with structural linguistics (a “return to Saussure” in the 1950s and 60s France).The official doctrine maps language onto a set of hierarchical oppositions between la langue and la parole,and synchrony and diachrony.According to Saussure’s own writings,language intersects structure with speech,and stability with temporal change (Saussure,2006;Stawarska,2020,2015).Instead of a vertical dualism elevating the synchronous structure (the presumed proper object of study in scientific linguistics) above the evolving patterns of use,we find that language has a “double essence” (Saussure,2006,p.144) and it exists equally in the present and in the past;furthermore,duality is a “first and last” principle in general linguistics (p.3).This inescapable duality is rendered more concrete in this essay by studying linguistic creativity,specifically,innovation by analogy.

高校创新团队建设的若干理论问题研究

从高校创新团队建设的实际出发,在阐述创新团队的内涵及特征的基础上,重点对其构成要素和类型等理论问题进行了研究。