Design of Creative Incentive Contract of Cultural and Creative Industry Chain from Dual Perspective

The duality of cultural and creative industry can maintain the independence of creative birth and management as well as taking into account of the artistic and marketability of creativity.Income distribution contracts that link the design process to the commercial value of creative ideas can solve the problem of quantitative incentives for creative subjects.At the same time,it can encourage creative subjects to complete commercial and artistic design activities.The principal-agent relationship between the upstream and downstream of the industrial chain is utilized to stimulate the creation of creative ideas in line with market conditions,so as to solve the problem of duality reconciliation of cultural and creative industries.Through the design of the cultural creative industry chain dual task creative incentive contract,in the process of encouraging creative design subjects to complete the design of the work to give consideration to the coordination of duality.By analyzing the influences of design capability,risk,cost coefficient and binary correlation on the optimal investment level and the optimal risk sharing level of creative subjects in two types of design activities,the input transfer caused by the variation of the above conditions is further discussed.

The Fourth Meaning in Life： With a Discussion of What Viktor E.Frankl Calls Meaning

The purpose of this paper is, first of all, to show what V. E. Frankl calls meanings rooted in three values： creativevalues, experiential values, and attitudinal values. Creative values are what one finds by creating a work or doing adeed. Experiential values are realized by experiencing something or encountering someone. Attitudinal values arewhat a person discovers by the attitude she/he takes toward unavoidable suffering. The author points out that thesethree kinds of values have something in common： connectedness or relationship. Creative values （e.g., an artisticmasterpiece） show the worker＇s connectedness with the work accomplished. Experiential values also stand for therelationship between, say, a person and natural beauty. Frankl describes a person＇s attitudinal values by stating ＂Hemay turn a personal tragedy into a triumph.＂ In short, we can say that attitudinal values indicate relationshipbetween the sufferer and suffering itself. The author states the core of Frankl＇s three values is the aforementionedconnectedness or relationship. In other words, what Frankl calls meanings indicates manifestation of connectednessor relationship in the form of creations, experiences, and attitudes. However, in this paper, the author insists thateven if Frankl＇s three kinds of values are not realized, there is another value to realize beyond Frankl＇s three kindsof values, which is coexistence. Within this context, Frankl fails to mention cases where one cannot find meaning inlife by a deed or work they does, an experience they encounter, or an attitude they takes in the midst of suffering.The three types of meanings in life need a skill, a chance, and/or ego-strength. We can discover meaning in life justby being together, and the author proposes the fourth meaning in life, or coexistent values. It can be defined as＂values realized by having meaningful relationships or togetherness with others.＂ Careful analysis of Frankl＇writings shows connectedness aspects of logotherapy, in addition to meaningfulness aspects of logotherapy whichare necessarily referred to by researchers on Frankl. The fourth meaning in life could shed new light on theunderstanding of logotherapy.