The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying ...The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.展开更多
To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts re...To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.展开更多
Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial...Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.展开更多
This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the...This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the Analytic Hierarchy Process(AHP)for a data-driven and structured approach to evaluate the sustainability and cultural significance of agricultural initiatives.This framework ensures a balanced blend of agriculture,culture,and tourism to foster a sustainable and culturally rich experience.The study highlights the value of structured methodologies in planning culturally impactful agricultural projects.展开更多
This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main charact...This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.展开更多
This paper firstly analyzes the culture of Marquis of Haihun site and explores the cultural and creative derivatives,followed by the value of these cultural and creative derivatives of Marquis of Haihun site and the d...This paper firstly analyzes the culture of Marquis of Haihun site and explores the cultural and creative derivatives,followed by the value of these cultural and creative derivatives of Marquis of Haihun site and the design and development path of the cultural and creative derivatives of Marquis of Haihun site for the reference of relevant scholars.展开更多
Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of herita...Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.展开更多
As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese g...As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese government policies. What's more, the fast-growing internet has still provided the industry with more possibilities of further development. Analysis suggests that the internet inevitably optimizes China's cultural and creative industry by re-integration of massive resources, promoting its sustainable innovation. Thus the new industrial chain is created, and more profits would flood into the companies in this field in the meantime. In other words, the ecosystem of China's cultural and creative industry is established in this way, which would enjoy a prosperous prospect for sure.展开更多
Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and cr...Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.展开更多
By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are sum...By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.展开更多
Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China...Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.展开更多
Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Mus...Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.展开更多
Environmental art design originated in the middle of the eighteenth Century, it affects people' s life and art. In this paper, the basic concept of environmental art design is discussed, and the content and the impor...Environmental art design originated in the middle of the eighteenth Century, it affects people' s life and art. In this paper, the basic concept of environmental art design is discussed, and the content and the important position of environmental art design are described in detail. Environmental art is a branch of design art, which meets the aesthetic needs of people' s spiritual field and is an indispensable part of human beings. Environmental art design is closely linked with people' s life and social development and promotes the development of social civilization, which is of great significance to the progress of social civilization.展开更多
Interior is the main space of human activities, which is an important part of human life and design activities, and is the link between spiritual civilization and material civilization. Interior design originates from...Interior is the main space of human activities, which is an important part of human life and design activities, and is the link between spiritual civilization and material civilization. Interior design originates from life, and needs to solve the problem of the material world and spiritual world. People improve the living environment and life quality through interior designs. The style of design depends on the geographical features and various cultures, which refi ects the artistic features and personality. The development history of modern architecture and interior design shows that the style of interior design is an important part of the whole architectural style, which reffects the design features of the whole building. Therefore, interior design and outdoor design should be in harmony. The orientation and characteristics of interior design determine the necessity of the style reforms. The future development trend of interior development may have the following characteristics humanism, green design, nationalization, intelligence and regionalization.展开更多
As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but ...As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.展开更多
Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of th...Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.展开更多
The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative prod...The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.展开更多
This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concent...This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concentrate geographically in a creative industrial cluster in search of resources. The second stage reflects the need for building identity. Finally, the third stage is the outcome of multi-dimensional expansion. As a creative industrial cluster develops, its focus moves from geographic concentration to division of labor and the creation of novel systems. Using this three-stage framework, this paper conducts an empirical study on Beijing's 798 District ("798"). Our study finds that the "self-destruction "phenomenon (which appeared after 798 had reached the stage of network development in a low-level capacity) is essentially the product of a squeezing effect of commercial prosperity on art production. Our study further examines four models of art-commerce integration and explains the ways in which creative industrial clusters are different from conventional industrial clusters: a creative cluster is a platform of integration for culture, commerce, and technology. Its course of development is characterized by novelty, emergence of identity through interfacing, and network cooperation.展开更多
Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wea...Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.展开更多
Through the analysis on the current situation of the souvenirs in Jiangxi red revolutionary museums, the new design positioning of the souvenirs is discussed, and also the development direction of the souvenirs is stu...Through the analysis on the current situation of the souvenirs in Jiangxi red revolutionary museums, the new design positioning of the souvenirs is discussed, and also the development direction of the souvenirs is studied from culture connotation excavation, buying motivation, buying groups, the combination of design with technology, and pre-sale, in-sale, and after-sale services. On the basis of preserving the traditional revolutionary culture, the revolutionary stories are reshaped using modem design language and science and technology, so that new living space and development direction are given to the souvenirs of red revolution, the sales of the souvenirs are promoted, the economic benefits of the red revolutionary museums are improved, the red tourism is more effectively promoted, and Jiangxi red revolutionary culture is developed and expanded.展开更多
基金Sponsored by the National Innovation and Entrepreneurship Training Planning Project for University Students(202410378293).
文摘The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.
文摘To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.
基金2024 University Teachers Innovation Fund Project:Research on Decoding and Differentiated Innovation Strategies of Dunhuang Cultural and Creative Symbols under IP Cross-border Collaboration Background2023 Northwest Normal University“Course Ideological and Political Education”Demonstration Construction Project:DemonstrationDemonstration Course of Folk Art and Crafts.
文摘Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.
基金supported by the Chenguang Program of the Shanghai Education Development Foundation and the Shanghai Municipal Education Commission.
文摘This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the Analytic Hierarchy Process(AHP)for a data-driven and structured approach to evaluate the sustainability and cultural significance of agricultural initiatives.This framework ensures a balanced blend of agriculture,culture,and tourism to foster a sustainable and culturally rich experience.The study highlights the value of structured methodologies in planning culturally impactful agricultural projects.
基金School-Level Scientific Research Project of Heilongjiang University of Finance and Economics in 2024“Research on the Communication and Development of Heilongjiang Cultural and Creative Industry from the Perspective of‘Belt and Road’”(XJYB2024076)。
文摘This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.
文摘This paper firstly analyzes the culture of Marquis of Haihun site and explores the cultural and creative derivatives,followed by the value of these cultural and creative derivatives of Marquis of Haihun site and the design and development path of the cultural and creative derivatives of Marquis of Haihun site for the reference of relevant scholars.
基金Sponsored by Humanities and Social Science Program of Jiangxi Provincial Universities and Colleges(JC1434)2014"Twelfth Five-year Plan"of Jiangxi Provincial Social Science Program(14SH05)Jiangxi Provincial Art and Science Program(YG2014113)
文摘Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.
文摘As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese government policies. What's more, the fast-growing internet has still provided the industry with more possibilities of further development. Analysis suggests that the internet inevitably optimizes China's cultural and creative industry by re-integration of massive resources, promoting its sustainable innovation. Thus the new industrial chain is created, and more profits would flood into the companies in this field in the meantime. In other words, the ecosystem of China's cultural and creative industry is established in this way, which would enjoy a prosperous prospect for sure.
基金the Humanities and Social Sciences Foundation for Young Scholars of the Ministry of Education of China in 2018 (18YJC ZH197)。
文摘Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.
基金Sponsored by 2018 Youth Fund for Humanities and Social Sciences of the Ministry of Education。
文摘By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.
文摘Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.
基金Sponsored by 2020 Open-End Foundation of the Chu Culture Research Institute of Yangtze University (CWH202015)。
文摘Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.
文摘Environmental art design originated in the middle of the eighteenth Century, it affects people' s life and art. In this paper, the basic concept of environmental art design is discussed, and the content and the important position of environmental art design are described in detail. Environmental art is a branch of design art, which meets the aesthetic needs of people' s spiritual field and is an indispensable part of human beings. Environmental art design is closely linked with people' s life and social development and promotes the development of social civilization, which is of great significance to the progress of social civilization.
文摘Interior is the main space of human activities, which is an important part of human life and design activities, and is the link between spiritual civilization and material civilization. Interior design originates from life, and needs to solve the problem of the material world and spiritual world. People improve the living environment and life quality through interior designs. The style of design depends on the geographical features and various cultures, which refi ects the artistic features and personality. The development history of modern architecture and interior design shows that the style of interior design is an important part of the whole architectural style, which reffects the design features of the whole building. Therefore, interior design and outdoor design should be in harmony. The orientation and characteristics of interior design determine the necessity of the style reforms. The future development trend of interior development may have the following characteristics humanism, green design, nationalization, intelligence and regionalization.
文摘As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.
文摘Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.
文摘The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.
文摘This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concentrate geographically in a creative industrial cluster in search of resources. The second stage reflects the need for building identity. Finally, the third stage is the outcome of multi-dimensional expansion. As a creative industrial cluster develops, its focus moves from geographic concentration to division of labor and the creation of novel systems. Using this three-stage framework, this paper conducts an empirical study on Beijing's 798 District ("798"). Our study finds that the "self-destruction "phenomenon (which appeared after 798 had reached the stage of network development in a low-level capacity) is essentially the product of a squeezing effect of commercial prosperity on art production. Our study further examines four models of art-commerce integration and explains the ways in which creative industrial clusters are different from conventional industrial clusters: a creative cluster is a platform of integration for culture, commerce, and technology. Its course of development is characterized by novelty, emergence of identity through interfacing, and network cooperation.
基金The Key Research Base of Humanities and Social Sciences in Sichuan Province-Project Funded by China Salt Culture Research Center of Sichuan University of Science&Engineering,(No.:YWHY18-06)。
文摘Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.
文摘Through the analysis on the current situation of the souvenirs in Jiangxi red revolutionary museums, the new design positioning of the souvenirs is discussed, and also the development direction of the souvenirs is studied from culture connotation excavation, buying motivation, buying groups, the combination of design with technology, and pre-sale, in-sale, and after-sale services. On the basis of preserving the traditional revolutionary culture, the revolutionary stories are reshaped using modem design language and science and technology, so that new living space and development direction are given to the souvenirs of red revolution, the sales of the souvenirs are promoted, the economic benefits of the red revolutionary museums are improved, the red tourism is more effectively promoted, and Jiangxi red revolutionary culture is developed and expanded.