Computer-based Creativity Enhanced Conceptual Design Model for Non-routine Design of Mechanical Systems

Computer-based conceptual design for routine design has made great strides, yet non-routine design has not been given due attention, and it is still poorly automated. Considering that the function-behavior-structure（FBS） model is widely used for modeling the conceptual design process, a computer-based creativity enhanced conceptual design model（CECD） for non-routine design of mechanical systems is presented. In the model, the leaf functions in the FBS model are decomposed into and represented with fine-grain basic operation actions（BOA）, and the corresponding BOA set in the function domain is then constructed. Choosing building blocks from the database, and expressing their multiple functions with BOAs, the BOA set in the structure domain is formed. Through rule-based dynamic partition of the BOA set in the function domain, many variants of regenerated functional schemes are generated. For enhancing the capability to introduce new design variables into the conceptual design process, and dig out more innovative physical structure schemes, the indirect function-structure matching strategy based on reconstructing the combined structure schemes is adopted. By adjusting the tightness of the partition rules and the granularity of the divided BOA subsets, and making full use of the main function and secondary functions of each basic structure in the process of reconstructing of the physical structures, new design variables and variants are introduced into the physical structure scheme reconstructing process, and a great number of simpler physical structure schemes to accomplish the overall function organically are figured out. The creativity enhanced conceptual design model presented has a dominant capability in introducing new deign variables in function domain and digging out simpler physical structures to accomplish the overall function, therefore it can be utilized to solve non-routine conceptual design problem.

Analysis of Managing Creativity for Entrepreneurs

In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant. Unemployment occurs because labor forces are not absorbed into employment. One way to reduce unemployment is to open their own employment or become entrepreneurs. In fact, the government of Indonesia has made some efforts to the growth of new entrepreneurs, for example, by providing funding for student entrepreneurship program to a number of universities in Indonesia. However, efforts by the government are useless if there is no intention in the individual itself, and there are five factors driving intention in entrepreneurship, which invest, creativity, market opportunity, autonomy, status. Meanwhile, some researchers have conducted research about factor which driving the entrepreneurial intention. The result of that research shows that the most encouraging factor is the creativity. However, creativity must be managed properly in order to give optimal results This article wants to analyze the management of creativity among entrepreneurs in order to give optimal results. The research was conducted among young entrepreneurs, which are still a college student or had graduated from college. The total informants for this research are five informants from three private universities/colleges. This research used interview to collect data. This study attempted to process qualitative data obtained from interviews with young entrepreneurs. The result of this research is all of the respondents use some techniques to maintain and enhance creativity, such as ＂allow you to creative＂, ＂think out of the box＂, and ＂be persistent＂. From the findings of this study, it also can be seen that the young entrepreneurs are able to overcome the barriers to creativity, ＂believing that I am not creative＇

Heritage tourism evolution in Guangfu Ancient City,Hebei Province,China:an analysis with the improved creative destruction model

Ancient cities and towns are popular tourism destinations worldwide.In this paper,Guangfu Ancient City in Yongnian County,Hebei Province,China,is taken as the case study and the modifed creative destruction model is applied as the analytical framework to evaluate the multiactor dynamics of heritage tourism development.A mixed method approach is adopted,including a local resident survey,in-depth interviews with staf of the Guangfu Ancient City tourism site and government ofcials responsible for the heritage conservation and tourism development of the site,and a review of online tourist reviews,relevant government documents and reports.Based on the modifed creative destruction model,local residents’attitudes towards tourism development,changes in tourist numbers,the level of business and government investments,and the motivations of diferent stakeholders in tourism development are assessed by synthesising on-site research,historical data and other materials.Then,the tourism development stages for Guangfu Ancient City are identifed as the precommodifcation stage before 2006,the early commodifcation stage from 2006 to 2011 and the advanced commodifcation stage from 2012 to 2017.The fndings indicate that with rapid increases in investments from both corporate and government sources and in the number of tourists,the attitude of local residents towards tourism development remained positive.The results show that instead of entering the initial destruction stage,Guangfu Ancient City is in the transition stage from advanced commodifcation to creative enhancement given the government’s dominant role in tourism development,the heritage conservation motives of tourism entrepreneurs,the benefts to residents from tourism development ensured by government policies,and the shift in tourist type to postmodern tourists with double demands.The applicability of the modifed creative destruction model is further discussed,and policy and management recommendations are generated to support the sustainable development of Guangfu Ancient City after the COVID-19 pandemic.