A Multimodal Critical Discourse Analysis of Lingnan Cultural Promotional Videos on Social Media

In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.

The Study of Cyber-bullying from the Perspective of Critical Discourse Analysis:A Case Study of Tik Tok Comment Area Language

With the spread of the Internet,cyberbullying can a lso be seen in cyberspace.This will not only destroy our network usage environment,but also affect the harmonious development of society.Due to the lack of attention to the process of cyberbullying,many previous researches have been conducted only in t erms of causes and strategies,and the relationship between cyberbullying and ideology has been overlooked.Therefore,this study collects Tik Tok comments and builds a corpus to study the relationship between cyberbullying and ideology from the perspectiv e of critical discourse analysis.

A Critical Discourse Analysis of Cyberbullying Language Based on Text-mining Techniques——A Case Study of Prince Harry and Meghan Markle

With the development of AI,a large amount of cyberbullying language flooded into the Internet.Cyberbullying language damages the online environment and causes mental harm to the victims of online bullying.Many researchers,therefore,have paid much attention to the problem.This study collected online comments targeted at Prince Harry and Meghan Markle as a corpus and then analyzed text data based on Critical Discourse Analysis by using text-mining tools to explore the factors that contribute to the social ideological effects of the cyberbullying language.The research results show that cultural differences,prejudice,or social exclusion due to race or gender form cyberbullying on social media.

Critical Discourse Analysis Based on Halliday’s Systemic Functional Linguistics: Taking The Economist’s First Commentation on the End of China’s Zero-COVID Policy as an Example

Based on Halliday’s systemic functional grammar,especially the ideational function,this research aims at disclosing the hidden ideologies and values of the seemingly objective news reports on China’s COVID-19 policies in The Economist.Transitivity,voice,and nominalization are the major analytical subjects.After China lifted the zero-COVID policy,western media began criticizing China’s lack of data sharing,with some misinformation and misleading reports.The denouncement of inertness and reluctance to fight against the pandemic disclaim the Chinese government’s efforts and depreciate China’s image.China is portrayed as the villain and destroyer of people’s health worldwide.Meanwhile,they also hold a hesitant attitude toward China’s diplomacy.The re-engaging with foreign countries and travel restrictions have been described as imprudent and rushed actions.They also consider China as the fuse of contradiction in the United Nations.What is overt is their view of breaking up China.

Progress and prospect of critical discourse analysis

The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.

A Chinese Story in the Western Context:A Critical Discourse Analysis of Disney's Mulan

Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.

Critical Discourse Analysis of "Leftover Ladies"

In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.

A Corpus-Based Critical Discourse Analysis of Trump and Biden Administrations’China Policies

The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.

Critical Discourse Analysis of City Cultural Identity Construction—A Case Study of Video Xi tang

With the rapid development of science and technology,video has become a very important way to demonstrate the city itself.This paper,based on Fairclough's three-dimensional conception of discourse to the video of Xitang,analyzes the on-screen titles of this video to reveal the ideology behind it.Through the analysis,it points out that this video,while protecting Xitang's own unique traditional characteristics,it tries to cater for the needs not only Chinese people but also foreigners.To some extent,it tries to promote Xitang itself.

A Critical Discourse Analysis of the News Headlines about Chinese Human Rights in Western Media

This study is a critical discourse analysis of news headlines of different papers about Chinese human rights in western media.Hundreds of different headlines from international English papers were randomly selected using key word searching in internet.And after analyzing linguistic features the findings suggested that there were strong ideological proclivity and orientation in the western newspapers’reports of the event.

Review of Methods of Critical Discourse Analysis(second edition)

This article,through giving an overview of Methods of Critical Discourse Analysis(second edition),introduces six methodology of doing Critical Discourse Analysis.It is hoped that this article will help those interested in CDA better usher into this field.

Critical Discourse Analysis

This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.

Photographs of Refugees in Polish Daily Newspapers—Critical Discourse Analysis

This paper describes the way in which the European migrant crisis is depicted in the Polish daily press.This topic seems to be important because of the current political situation in Poland,which presents right-wing and anti-immigrant views,and because of the ongoing conflict concerning this matter between the Polish government and European institutions.The analysis includes articles about refugees published in the selected months of 2015 and 2017 in three daily newspapers presenting opposing political sympathies.The paper employs critical discourse analysis and its discourse-historical approach describing strategies of presenting refugees in press photography.The analysis encompasses types of photographs,their functions,the relationship with their captions,and most importantly,topoi which constitute the focal point when addressing the relationship of power,knowledge,and discourse which is significant for critical discourse analysis(CDA).

Critical Discourse Analysis on two pieces of News Reports

Intentionality which reflects the writer's attitudes in his writing process is a very important standard for critical discourse analysis.It determines the language strategy of a text as well as its forms , textually or non-textually.And it influences the effect of the discourse communication.News reports usually have a strong intentionality.Analyzing the language of a certain piece of news report may reveal its intentionality.

Critical Discourse Analysis on tow pieces of News Repotrs

Intentionality which reflects the writer's attitudes in his writing process is a very important standard for critical discourse analysis.It determines the language strategy of a text as well as its forms,textually or non-textually.And it influences the effect of the discourse communication.News reports usually have a strong intentionality.Analyzing the language of a certain piece of news report may reveal its intentionality.

Critical Discourse Analysis--The Slogans in the Protests for George Floyd

Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and also the investigation on social background;meanwhile it is always used to discuss and pin down those familiar perceptions and ideologies that have been overlooked by the public so that new re-examination can be carried out to dig out some other attractive points.In this paper some basic theoretical basis and methodologies will be explained and then,by applying the critical discourse analysis,the slogans in the protests from Minneapolis to the whole America.Racial discrimination has invariably been a severe social problem for more two centuries in the U.S.A.After the Emancipation Proclamation by Abraham Lincoln,157 years has passed;however this kind of serious social issue still haunts among every American people.Countless protests have happened in the development of America;thus by analyzing the different types of slogans in this recent protest,novel discovery and meaningful retrospect would emerge.

The Critical Discourse Analysis of a report on Barack Obama

Critical Discourse Analysis （CDA） is a new method in linguistic analysis. Usually approached from the angles of linguistics, sociology and psychology, CDA aims to uncover through analyzing linguistic forms, the relations between language and ideology. By applying the specific methods of transitivity, transformation, modality and classification in CDA to a report on Barack Obama in The New York Times--a mainstream media in the United States, this paper aims to reveal the ideology hidden in the report, so as to raise the readers＇ awareness of perceiving unconscious ideologies in news and help them to have a deeper understanding of news and the language in news.

A Critical Discourse Analysis of Hedges in Chinese and American Spokespersons’ Remarks at Press Conference

Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.

The Media Images of Old Influencers on TikTok:A Multimodal Critical Discourse Analysis

Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e.g.,captions,and hashtags)and other semiotic resources(e.g.,accessories,semiotic tools,and etc.).The findings suggest that images of the old celebrities are characterized as being attractive,wise,stylish,healthy and young,indicating that they are breaking up the stereotypical images of old people who are unattractive,dependent and senile.The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China.This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse.In doing so,the pedagogical implication of present study lies in its education about how we view aging in the aging society.