The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
In the globalized world, cross-cultural communication is becoming more common and frequent. Conflicts can easily occur when people from different cultures meet and communicate with each other. The book Everything I Ne...In the globalized world, cross-cultural communication is becoming more common and frequent. Conflicts can easily occur when people from different cultures meet and communicate with each other. The book Everything I Never Told You written by Celeste Ng and published by New Your: Penguin Press in 2014 narrates the failure of cross-cultural communication through storytelling. It is a good material for readers who are interested in studying cross-cultural communication. The paper introduces the main contents of the book and make comments on this book.展开更多
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
文摘In the globalized world, cross-cultural communication is becoming more common and frequent. Conflicts can easily occur when people from different cultures meet and communicate with each other. The book Everything I Never Told You written by Celeste Ng and published by New Your: Penguin Press in 2014 narrates the failure of cross-cultural communication through storytelling. It is a good material for readers who are interested in studying cross-cultural communication. The paper introduces the main contents of the book and make comments on this book.
