Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-c...Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-cultural audiences'need.According to this model,the audience will dislike or not select foreign media content under these circumstances:(1)audiences find that the content is irrelevant or unsuitable;(2)audiences cannot comprehend the content;3)they do not like the style of such content.This model also argues that cross-cultural media content is successfully spread under these circumstances:(1)the media content shows attractive attribute to cross-cultural audience;(2)the media content is open to alternative readings.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
National security faces the challenge of the "cross- national- sovereignty-management"model and the"commons"mode. Based on hypothesis,cross- regional security net is formed. As for China,it attache...National security faces the challenge of the "cross- national- sovereignty-management"model and the"commons"mode. Based on hypothesis,cross- regional security net is formed. As for China,it attaches importance to sovereign states and nations,pursuing the relatively stable evaluation of the international community. And based on the national memory and national communication,the state security awareness provides possibility for surpassing the so- called universal value of the West.展开更多
文摘Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-cultural audiences'need.According to this model,the audience will dislike or not select foreign media content under these circumstances:(1)audiences find that the content is irrelevant or unsuitable;(2)audiences cannot comprehend the content;3)they do not like the style of such content.This model also argues that cross-cultural media content is successfully spread under these circumstances:(1)the media content shows attractive attribute to cross-cultural audience;(2)the media content is open to alternative readings.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
文摘National security faces the challenge of the "cross- national- sovereignty-management"model and the"commons"mode. Based on hypothesis,cross- regional security net is formed. As for China,it attaches importance to sovereign states and nations,pursuing the relatively stable evaluation of the international community. And based on the national memory and national communication,the state security awareness provides possibility for surpassing the so- called universal value of the West.
