Cross Culture Communication--in Our Daily Life

Since the late 1960s, culture has been considered tighter with communication. Culture is based on the community of communication. Communication involves people and their environment. Thus culture is an important factor in communication. Today with modern economic and technological development, intercultural communication is more important than ever before. When people from different cultural background communicate with each other, their social stereotype pattern of behavior, their habits of language and thought differ from one another, because these are the possible factors that affect intercultural communications. Culture norms also change, culture may be transferred as signs but we have to study and understand the above carefully.

A Comparative Study between Chinese and Western Food Culture in Cross-cultural Communication

The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between people and enjoy different feelings different foods brings,enhance cultural exchange,complement and integration.

Cultural Context and Associative Meaning of Words in Cross-culture Communication

Language is the vehicle of culture, vocabulary is the most active part of a language. This article compares and analyses the relationship of cultural context and the associative meaning of words in three aspects—associative meaning overlap, associative meaning mismatch and associative meaning gap, revealing its importance in the cross-cultural communication.

Exploration of Cross-Cultural Pragmatic Failures in English Interpretation and Their Solutions

From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.

A Cross-Cultural Perspective: An Integration of Traditional Chinese Culture into College English Textbooks

Teaching language is teaching culture. English is an international language with local and global significance.In"New Horizon College English", Chinese culture elements are deficient, which is not conducive to our country's higher education and cross-cultural communication skills and to achieve the goal of innovation of Chinese culture. As an important part of world culture, Chinese culture should be integrated into college English education. College English teaching materials should include not only western cultural elements but also fully present Chinese culture elements.

Cross- cultural Communication and Chinese Folk Culture

This paper aims to investigate the way for Chinese people to gain respect in cross- cultural communication and facilitate the appreciation and experience of the aesthetical spirit embedded in the splendid traditional Chinese culture. Via promoting our ethnic culture,Chinese culture can be properly developed and enriched,meanwhile,one can shape a self-personality characterized with an ethnic spirit. As has been commonly stated,Chinese culture is a sound base to win respect from foreign cultures. Therefore,folk culture plays a key role in the value system. It can directly shape an individual's personality and influence his or her status in international exchanges,which is deeply related to the dignity of the nation or the ethnical group.

The Significance of Cross-culture Communication in Global Modern Society

This essay is talk about The significance of cross-culture communication in global modern society. It will expound the necessity of cross-cultural communication for the global modern society, which includes explain how the cross-culture communication works in the global modern society.

A Cross-Culture Perspective on Teaching

During the past decades,educators have been searching the effective approaches to improve their teaching by looking towards the Western counties.Interestingly,many of their Western counterparts are also looking towards the East for similar inspiration.The main purpose of this research is to avoid danger of direct transplant of certain approaches by comparing societal cultural background which affects teaching and learning.

Healthcare Staff Perceptions of Patient Safety Culture in Nursing Home Settings—A Cross-Sectional Study

In nursing homes, knowledge about patient safety culture is still limited. This study investigates staff perceptions of patient safety culture in Norwegian nursing homes, measured with the Nursing Home Survey on Patient Safety Culture (NHSOPSC). 466 (69%) staff from 12 different nursing homes participated. The total percentages of positive responses for each patient safety culture dimension and differences in perceptions according to staff’s educational background and position were calculated. Multiple linear regression analysis was used to test if the NHSOPSC dimensions predicted participants’ ratings of the question “Please give this nursing home an overall rating on patient safety”. The proportion of positive responses was high, with six of ten dimensions having an average percentage above 70%. “Supervisor expectations and actions promoting patient safety” (88%), “feedback and communication about incidents” (87%), and a “non-punitive response to mistakes” (78%) had high average scores, while “staffing” (46%) and “training and skills” (56%) had the lowest average scores. Managers reported higher scores on all dimensions, except for “compliance with procedures” compared with other staff groups. Educational level had less influence on staff’s perceptions of patient safety culture than management position. The ten NHSOPSC dimensions explained 47.2% of the variance for the overall rating question “Please give this nursing home an overall rating on patient safety” (F [10, 384] = 34.39, p < 0.001). “Management and organizational learning” had the strongest unique contribution (28.1%). This study suggests that staff working at the bedside have confidence in their nursing managers’ attention to patient safety issues and that a non-punitive environment is prevalent in Norwegian nursing homes.

OCCUPATIONAL HEALTH PSYCHOLOGY IN A CROSS-CULTURE PERSPECTIVE——An interview with Dr. Paul E. Spector

Occupational Health Psychology(OHP)is an interdisciplinary field concerned with psychological factors in employee's health,safety,and well-being,closely related to Industrial/Organizational(I/O)Psychology. Specific areas of concern are accidents,injuries,illness,stress,violence,counterproductive work behavior,and work-family conflict. Based on his research,Dr. Paul E. Spector answered our questions on aspects of Occupational Health Psychology,Cross-cultural Psychology and research/statistical methods in I/O Psychology. His opinions or suggestions about future research in I/O Psychology are informative and inspiring.

Native Culture Issues in Cross-cultural Teaching

The bi-direction of cross-cultural communication determines culture teaching should include both target culture and native culture.Currently,however,mere emphasis of target culture with ignoring native culture has resulted in "two-skin"phenomenon and"aphasia of Chinese culture".Therefore,this paper aims to underline native culture teaching,to explore proper techniques for native culture teaching,to achieve integration of target culture and native culture,to enhance studentséxpressive competence in native culture and finally to carry out effective cross-cultural communication.

Cross-culture Communication Patterns-Chinese and North American Communications:A case study

This study used a case study methodology and qualitative approach to discover cross-culture communication patterns between Chinese and North American.

Cross-cultural Pragmatics within Speech Act:Refusal in Chinese and American Culture

This essay concentrates on the differences in one cross-cultural pragmatics within one speech acts-refusal in both Chinese culture and American culture.Some background theories are introduced at the beginning,followed by specific pragmatics situations of refusal.At the end of the essay,some concepts of cross-cultural pragmatics speech acts teaching are also discussed.

Language and Cross-Culture Understanding—Through Cross-Culture Study of the Word ‘Dragon’

This essay contributes to the analysis of the significance of cross-culture understanding in connection with language. It is important and necessary to promote cross- cultural understanding in order to communicate with people from various cultural backgrounds with the development of globalization. This essay also gives the example of the word‘dragon'to illustrate that the cross-culture understanding of language will make us communicate with each other more effectively.

On Chinese-English Translation of Tourist Attraction in Cross-cultural Perspective——Taking Qi Culture as An Example

Tourist textsfeature vividness and distinctiveness and its translation is a typical cross-cultural activity.By applying crosscultural consciousness to the tourist material's translation,foreigners can understand the cultural connotation easily.Therefore,cross-cultural consciousness plays an important role in the translation of tourist materials.This thesis,taking Qi culture as an example,explores some typical tourist attractions from perspectives of historical allusions and legend as well as traditional customs.The analysis of Qi cultural connotation concludes business culture,Pu culture and filial piety culture.So,in order to transmit the cultural information to foreign tourists accurately,it is necessary to apply inter-cultural consciousness to the translation of tourist texts.

Translation and Culture:Translation as a Cross-cultural Mediation

Translation is a complex activity which involves language competence as well as proficiency in multiculturalism.From the perspective of multiculturalism,translation resembles recreation of source text by grasping essential meanings to produce a subtle target text which can be clearly perceived by target readers.Ignoring cultural issues can present serious mistranslations in the field of advertising translation.This paper aims to explore the significance of connotation confined by the framework of culture and point out that verbal translation is a dangerous inclination by illustrating three business examples.This paper argues that crosscultural mediation plays an important role in translation.

Strategies to Save Face in Chinese and Western Cross-culture Communication

As the economic globalization develops and science advances, the exchange between China and the West becomes increasingly frequent. On the basis of previous studies on face theory and face saving strategy, this research analyzes the problems of face in Chinese and western communication, the differences of face views and values between them and discusses the strategies to save face of the Chinese and westerners as well as during Chinese and western cross-cultural communication, reducing the cultural conflicts resulted from face and improving cross-cultural communication.

On Advertisement from the Cross-culture Perspective

Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.