Explore the Culture Brand Management Strategy of New Media From Li Ziqi’s Return to“Continuous Hot”

“Li Ziqi”is not only a Chinese girl,but also a cultural brand of new media with certain international influence.Currently,she has more than 20 million fans on the YouTube platform.In July 2021,she stopped making works,and then gradually faded from the public eye.Until November 12,2024,she released her new work“Carved Lacquer With Hidden Flowers,Carrying Auspiciousness!”For a while,the whole network was boiling,netizens rushed to tell each other,the video has been played more than 100 million times,and she easily returned to the“top of flow rate”.In today’s ever-changing world,why does her work continue to be popular after she stopped working for 1,200 days?The way of management is worth thinking about.This paper analyzes the Weibo comments data of her first work of comeback,to explore the cultural brand management strategy of new media.

European Urban Cultural Heritage Management after War

The management of cultural urban heritage monuments in European cities after war is a matter that presents some interesting variations over time.It usually underlines a dual political manifestation,either as an attempt to reverse history,through a form of cultural"recovery"of monuments and encouraging a pre-war statement,either as an attempt to perpetuate the dark memory of the"atrocity"of the enemies through the preservation of the monument in form of a ruin,or in some cases as a kind of"purism"by removing cultural symbols and monuments attributed to war opponents in a process of symbolic reconstruction to support a new political narrative.Cultural properties,as described by UNESCO since 1954,represent a valuable urban asset that despite any political intentions are at serious threat during war times.Almost eight decades since World War II,the war in Ukraine raises forgotten issues for the European Region.The historic centre of the city of Lviv and the Saint Sophia Cathedral of Kyiv,among others,are world heritage sites,registered in the list of UNESCO,all of which various international organisations have expressed serious concerns about their state of survival.This paper aims to demonstrate from past examples the importance of safekeeping-built heritage,from any side of conflict parts,and in this respect highlighting the significance of culture over politics.Analysing thus monuments in recent European history that had suffered serious damage during military operations,as well as demonstrating various means of management that followed,in relation to the political expediency from which these options were dictated,considered in their historical context,while,at the same time,cross-referencing similar practices applied in Ukraine.

The Impact of AIGC on the Design Process of Cultural and Creative Education Products and Its Management Implications

Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.

Construction of a Multi-Level Strategic System for Cultivating Cultural Industry Management Talents in Colleges and Universities

Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of cultural industry management talents in colleges and universities.First of all,based on SWOT analysis,it is found that colleges and universities have rich educational resources and policy support,but they face challenges such as insufficient practical teaching and intensified international competition.External opportunities come from the rapid development of the cultivation of cultural industry management talents and policy promotion,while threats come from global market competition and talent flow.Secondly,PEST analysis reveals the key factors in the macro-environment:at the political level,the state vigorously supports the cultivation of cultural industry management talents;at the economic level,the market demand for cultural industries is strong;at the social level,the public cultural consumption is upgraded;at the technological level,digital transformation promotes industry innovation.On this basis,this paper puts forward a multi-level strategic system covering theoretical education,practical skill improvement,interdisciplinary integration,and international vision training.The system aims to solve the problems existing in talent training in colleges and universities and cultivate high-quality cultural industry management talents with theoretical knowledge,practical skills,and global vision,so as to adapt to the increasingly complex and diversified cultural industry management talents market demand and promote the long-term development of the industry.

The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

AN ORGANIZATIONAL CULTURE FOR QUALITY THROUGH EMPOWERMENT MANAGEMENT

Total quality management (TQM) is of strategic significance in winning the required edge for manufacturers in Hong Kong to survive in the ever increasingly competitive market. Mere capitalization on the cheap availability of labour and land in the China's Mainland for competitiveness is no longer viable because of the emergence of new competitors in particular those in Asia countries. TQM aiming for continuous improvements is the key for profitability growth and long run competitiveness. Over emphasis in the “hardware” for quality improvement without the complementation of it with the cultivation of the “software” for its implementation will not only delay the real implementation of real TQM but may also result in catastrophic failure of the organization in the face of rapid changes in demand and expectations of customers. An organizational culture for quality improvement through management empowerment is believed to be fruitful in helping the Hong Kong manufacturers to win the uphill battle for their well being and even survival in the world competition.

A new milestone in quality management:focusing on quality culture

What is quality culture In 1987,the publication of ISO 9001,Quality management systems-Requirements,a milestone for ISO,caused the management systems standard(MSS)revolution,developing over 60 ISO standards for better management across key sectors including environment,safety,energy and information technology and improving the overall efficiency and effectiveness of management in manufacturing and service industry in the world.

The study of corporate culture＇s influence on enterprise management innovation

It is well known to us that people are the core force of the survival and development of enterprise, and on the other hand, enterprise is both an organization of individuals and an interest organization which is based on clear development goals and the distributing and integrating existing. Culture is the temperament and style reflecting of the spirit and the consciousness of human beings and even the individuals. Enterprise is an organization which unites the established development goals and the individuals. Naturally, this humanistic enterprise groups should have a certain ＂temperament＂ and ＂style.＂ Compared with the persons, this temperament and style, is the result of the collision, agitation, adjustments, tuning and optimized, representing the collective personality. Instead leaded by the individual consciousness, it is collective, organizational personality and style expressed by individual deeds and awareness and. In other words, corporate culture is a long-term production and business activities in the form of consciousness, and the comprehensive reflection of the business purpose, values and ethical conduct abided by the majority of employees.

Impact of corporate culture on the development of business management based on the perspective of the corporate culture of innovation

With the development of the knowledge economy and economic globalization, the competition among enterprises is increasingly reflected in culture competition. The increasingly role of corporate culture on the survival and development of enterprises becomes the cornerstone of competitiveness and the key factor of success of enterprise. In this case, the study, use and practice of corporate culture under the new situation, are very important. Creating a people-oriented and innovation -oriented corporate culture, can provide the most effective and the most long-lasting platform to a strategic enterprise managemem. Throughout the history of the development of successful companies, all have a protbund precipitation of their own culture. But corporate culture is the most obscure area of business management, so far the most challenging part to each enterprise, it is reflected in the values, morale and the way businesses communicate, but also in the staff behavioral habits. This shows that the corporate culture is closely related to the survival and development of enterprises, determining the survival of enterprises. Building enterprise culture naturally has become a hot topic, but also an indispensable factor to establish a scientifically administrative system.

The functional analysis of state-owned enterprise human resource management in supporting culture construction

With the development of technology and people＇ s knowledge level, and the evolution of the economic model, human resources has become the most important resource in the development of enterprise and economy, its importance has been recognized by the society and more and more enterprises. How to make human resource management an important role and how to motivate staffs＇ spirit of dedication, has become an important task in the modem enterprise management. In this paper, by studying the function of enterprise culture construction and its relationship with human resource management, this article put forward a new model which enterprise human resource management should be equipped with under the new economic conditions.

Research on Construction of Corporate Culture Based on Knowledge Management

With the advent of knowledge, knowledge has become a key resource of economic increase and growth. More and more enterprises begin to adopt knowledge management to enhance the competitiveness of enterprises, however, knowledge management is not simply the use of information technology, but need to establish corresponding corporate culture environment. Therefore, building corporate culture adapting to knowledge management is an important concern.

The Significance of Administrative Management and Campus Culture Construction

Cultural construction has gradually become the focus of the public with the continuous improvement of materials.The construction of university campus culture has become an important symbol of university inheritance and construction.A good school cultural atmosphere has a subtle positive impact on the physical and mental development of students.In order maximize the role of campus culture construction in college education,the quality and effectiveness of administrative management needs to be improved,which plays an irreplaceable role in the campus culture construction.Campus cultural construction and administrative management complement each other to create a harmonious cultural and educational environment in colleges and universities.

Hospital management priorities and key factors affecting overall perception of patient safety: a cross-sectional study

Objective:Evaluating a staff’s perception of safety culture is a critical factor in hospital management,and the knowledge of value and efficiency in hospitals is still inadequate.This study aimed to investigate the perceptions of safety culture among medical staffs and determine priorities for clear and better management.Methods:A cross-sectional survey of 595 medical staff members was conducted at 2 ter tiary hospitals in Western China using a hospital survey on patient safety culture(HSOPSC)and its value and efficiency in the hospital.Results:The dimensions with a disadvantaged positive response were nonpunitive response to error(44.6%)and staffing(42.0%).Five dimensions can explain 37.7%of the variation in the overall perception of patient safety,and handoffs and transitions are the most important dimensions(standardized coefficients 0.295).Conclusions:Hospital managers should pay more attention to nonpunitive management and staffing.Handoffs and transitions are the most important areas of potential improvement in patient safety in hospitals.

Legal Impediments to Proper Cultural Heritage Management in Ethiopia： An Assessment on Three Proclamations

This article examines the legal impediments to proper cultural heritage management in Ethiopia in light of three successive Ethiopian governments’ proclamations on cultural heritage conservation. It provides a brief overview of the meaning and types of cultural heritages as well as the evolution of the concept and practice of the protection and preservation of cultural heritages. Having critically analyzed the basic essences of the legal provisions of the cultural heritage conservation proclamations of the Imperial, the Military （Derg）, and the reigning governments, the article argues that the decrees issued mainly reflect the political philosophy of the three respective regimes. As a result, the second legal provision is not better than the first one, and within the same logic, the third is more expected to mitigate the problems related to cultural heritage management than the second one. Nevertheless, it is an open secret that the destruction and loss of cultural heritages in Ethiopia are increasing from time to time. Finally, the article provides conclusions consisting of recommendations to address the legal impediments to proper cultural heritage management in Ethiopia.

Research on Stormwater Management of Cultural Heritage Ilmpark in Weimar Germany Based on Urban Resilience

With the development of cities, problems like natural and social disasters appeared more and more frequently. For example, rapid urbanization and climate change have caused both increasing flood probability and the severity of flooding. Consequently, there is a need for all cities to develop new strategies to maintain their vitality in numerous challenges and crises. This paper in the first place reviews the concept and research fields of urban resilience;besides, according to the characteristics of the Ilmpark situated in Weimar, This paper analyzes the necessity and potential on stormwater management of this area and then it concludes the alternative strategies of improvement based on the theory of urban resilience.

Cultural knowledge of forests and allied tree system management around Mabira Forest Reserve,Uganda

The cultural universe is sometimes confusing,surprising and murky,so many cultural maps get drawn,discussed and envisioned.A study was undertaken around Mabira Forest Reserve in central Uganda to identify the trees and shrubs culturally managed on-farm,assess the cultural practices of forest and tree system management and determine the relationship between farmer gender and forest and tree system management.We engaged 203 farmers in focus group discussions and semi-structured interviews to collect data.Qualitative data were jointly evaluated with farmers;quantitative data were analyzed in SPSS 20.0.The results showed a high likelihood for involvement of local people in tree or forest management for economic gain,as timber and fast-growing species were highly ranked.Food and medicinal species were also regarded as important,suggesting high prospects of integrating them into the local farming system or protecting them in the forest.Numerous cultural practices(including rituals,trenching,bark slashing,ring barking,spot weeding and use of organic manure and pesticides)of forest and tree system management were acknowledged.However,their knowledge was mixed and unclear about distinct cultural and supportive arrangements for natural forest and tree restoration.While gender was not a significant cultural attribute for knowledge of the forest and allied tree system management,age substantially affected farmer propensity for various timber products.Also farmer’s family size influenced the collection of tree wildings and fodder.We encourage considering gender disparities and livelihood needs including income,during selection of cultural practices for forest and tree restoration.

Influence of Social Cultural Factors on Management of Resources in Awoja Watershed

The influence of social institutions in the management of control of access to watershed resources in a changing climate has not been fully explored. This study examined the influence of social factor variables on the management of control of access to Awoja watershed. The study was conducted in Awoja watershed in Eastern Uganda facing frequent floods and draughts. The study used a cross sectional research design involving factor analysis and logistical regression to determine the influence of social contextual factors on watershed management. Qualitative methods were also used to explain statistical trends. From the household survey data correlation results indicated that, there was a significant relationship between the social issues and management of the watershed (r = 0.353, P &#8722;0.489, P &#8722;0.249, P < 0.01). From the Logistical Regression two factors “institutions” and “rationale for access” had an increasing influence on watershed management while the other factors had a decreasing influence on watershed management. However, while the influence of institutions was increasing and significant, the influence of rationale for access to protected areas was increasing but not significant. Factors with negative influences included culture, social cohesion and social conflicts which had significant negative influence. The study also found that climate change had negative consequences on existing social institutions due to its ability to erode the powers of traditional institutions and to intensify resource conflicts. The study recommended the need for a local governance system to empower the key gatekeepers in the watershed management in order to promote the role of social institutions in the control of access to watershed resources.

The Cultural Ecology Protection and Management of Urban Forests in China

Forests have economic,ecological,social and cultural functions.Forests Cultural ecology,the counterpart of forest ecology,is the integration of human spirit formed on the basis of natural forest and living systems.In recent years,China's urbanization rate has increased from 28%in 1993 to 45.68%in 2008,and ecological protection of urban forest has made great progress,but insufficient attention was paid to the forest cultural ecology protection and the relevant regulatory was not well performed.In order to strengthen the protection of forest cultural ecology and the management,the study showed that the social economic development of China has become mature and entered the consumption phase,besides,cultural ecology protection of forest will be the essence of urban forestry development in the future,so more and more attention will be paid to the protection of urban forest cultural ecology,especially with the enhancement of urbanization in China.The study suggests that protection of urban forest cultural ecology should be included into the forest legislation and management.The development planning of urban forest development should be strengthened to highlight the organic combination of material wealth production and spiritual wealth production,and finally promote protection of urban forest culture and the development of green culture.

Cultural analysis of the management accounting application in China

Management accounting is an applied subject. As YU Xu-ying said, it not only embodies the concept of technology, also reflects the fixed concept of social culture. Viewing from the cultural point, this paper analyses the applying status quo of management accounting in China. Its main viewpoints are as follows： management accounting is originated from the West, and its appearance is built on the basis of the West thought of management, so, to a certain degree, it is influenced by the West culture. In fact, its application in China is in a new cultural circumstance so that it is certainly influenced by the Chinese culture, especially the Chinese traditional culture; thus one of the important reasons for the undesirable application of management accounting in China is the difference between the East culture and the West culture. Therefore, the special cultural factor of China should be considered in order to promote what is beneficial and to abolish what is harmful if management accounting is widely applied in China.

The Role of Stakeholders in Cultural Enterprise Management

The notion of cultural entrepreneurship is the 21st century necessity to define new trends that develop due to changes in economic and social space of life.The researchers see culture as a link between economics,society,and tehnology development that could foster research in the field of creative economy.The evaluation of cultural entrepreneurship is very topical in small and micro-enterprises in Latvia,as the small and medium enterprises form the greatest part of economy.The research question is:How to evaluate management in cultural enterprises by determining the most important indicators for a cultural enterprises’s performance improvement?Managers with expierence of five years were invited for the focus-group discussion.Evaluation of cultural entrepreneurship includes art galleries,non-governmental theatres,and concert organizations.The analysises of the research results,related to particular stakeholders of cultural enterprises,reveal the role of the cultural enterprise’s stakeholders’engagement in evaluation of management,characterize the importance of the goals’analysis of each stakeholder’s engagement,and indicate the criteria for evaluating activities in cultural entrepreneurship.The evaluation of cultural entrepreneurship can be done by analysing the stakeholders’engagement in assessing the viability,growth,and influence of the enterprise.