Present Situation and Problems of Application of New Media in Rural E-commerce : A Case Study of Anhui Province

The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.

A Study on the Influence of Network Service Platforms on Increasing Income of Strawberry Growers in the Context of New Media

With the rapid development of new media,the role of network service platforms in various fields is becoming increasingly prominent.In the agricultural field,network service platforms under the background of new media have brought new opportunities and challenges to strawberry growers.This paper conducted in-depth research on the impact of network service platforms on strawberry growers'income in the context of new media.Firstly,the concepts and characteristics of new media and network service platforms,as well as the theoretical basis of farmers'income increase,were explained.Then,the current application of network service platforms in strawberry cultivation was analyzed,including the cognition and use of the platform by strawberry growers,and the service content provided by the platform,such as market information push,technical guidance and training,and sales channel expansion.The influence mechanism of network service platforms on strawberry growers'income was deeply discussed,mainly reflected in reducing information asymmetry,enhancing product added value,and expanding sales channels.In summary,the network service platform under the background of new media provides strong support for strawberry growers'income increase,but still needs to be continuously improved and developed to better serve agricultural production and farmers'income increase.