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Impact of BRICS Trade Facilitation on China's Exports Using Cross-Border E-Commerce
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作者 Longling LI Kaimei CHEN Zijian LONG 《Asian Agricultural Research》 2024年第5期1-7,共7页
With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important forc... With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce. 展开更多
关键词 Trade facilitation BRICS cross-border e-commerce Export trade
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Micro,Small,and Medium Enterprises’Cross-Border Business Strategies
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作者 Xuan Chen Yijun Xia Tian Hou 《Proceedings of Business and Economic Studies》 2024年第2期191-197,共7页
This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important... This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability. 展开更多
关键词 cross-border MSMEs Operational strategies GLOBALIZATION DIGITALIZATION International market cross-border trade marketing finance and risk management Supply chain management
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The Interrelationship between Culture and Capital Structure:Evidence from International Retailers
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作者 Sisi Xu 《Proceedings of Business and Economic Studies》 2024年第2期66-72,共7页
The present study investigates the influence of cultural factors in 2022 on the capital structure of global retailers.There are sixteen retailers from eight countries in the sample.In recent times,numerous academician... The present study investigates the influence of cultural factors in 2022 on the capital structure of global retailers.There are sixteen retailers from eight countries in the sample.In recent times,numerous academicians have taken an interest in examining the capital structure and business model of retailers,owing to their swift and consistent growth.However,the fact that the majority of research originates from the retailers’host country gives rise to debate regarding the applicability of the capital structure of said retailers to countries with distinct cultural environments.Consequently,academics have begun to investigate whether the capital structure of multinational retailers is impacted by the diversity of national cultures. 展开更多
关键词 Cultural factors Capital structure Global retailers Business model National cultures
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Cross-border Urban Networks Based on Manufacturing Global Value Chain:A Study of Listed Companies in Western China
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作者 MAN Shan YANG Yongchun +1 位作者 ZENG Tonggang WANG Meimei 《Chinese Geographical Science》 SCIE CSCD 2023年第6期1033-1052,共20页
Cross-border investment is essential for western China’s globalization.Global value chain(GVC)forms cross-border investment networks between industries in western China and overseas cities.Focusing on GVC,this study ... Cross-border investment is essential for western China’s globalization.Global value chain(GVC)forms cross-border investment networks between industries in western China and overseas cities.Focusing on GVC,this study uses the social network analysis method,entropy method,multi-index comprehensive evaluation method,and quadratic assignment procedure analysis method to examine the characteristics and influencing factors of the urban networks of research and development(R&D),production,and sales formed as a result of the overseas investments of listed manufacturing companies in western China.Results showed that the three types of investment networks involved multiple industry types and multiple central cities with differentiated diversity and multicentrality.The R&D urban network’s leading sub-industries were the mechanical equipment and instruments,medicine and biological products,and metal and nonmetal industries.The destination cities were mostly those home to educational and scientific research centers.The production urban network’s leading sub-industries were the mechanical equipment,instrument,and food and beverage industries.The destination cities were mostly regional central cities in developing countries.The sales urban network’s leading sub-industries were the mechanical equipment and instrument,metal and nonmetal,and petrochemical and plastics industries.The destination cities were numerous and scattered.In addition,the R&D urban network easily formed specialized clusters,core nodes easily controlled the production urban network,and individual nodes did not easily control the sales urban network.Technological and economic system advantages greatly impacted the three network types.Considering the different influencing factors,this study suggests optimizing the institutional investment environment to narrow the institutional gap,adjusting and optimizing the investment layout to expand overseas markets,and increasing R&D funds to stimulate technological progress and overseas investments in western China. 展开更多
关键词 manufacturing industry Global value chain(GVC) overseas investment cross-border networks western China
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Optimization of Electricity Purchase and Sales Strategies of Electricity Retailers under the Condition of Limited Clean Energy Consumption
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作者 Peng Liao Hanlin Liu +1 位作者 Yingjie Wang Neng Liao 《Energy Engineering》 EI 2023年第3期701-714,共14页
In the process of my country’s energy transition,the clean energy of hydropower,wind power and photovoltaic power generation has ushered in great development,but due to the randomness and volatility of its output,it ... In the process of my country’s energy transition,the clean energy of hydropower,wind power and photovoltaic power generation has ushered in great development,but due to the randomness and volatility of its output,it has caused a certain waste of clean energy power generation resources.Regarding the purchase and sale of electricity by electricity retailers under the condition of limited clean energy consumption,this paper establishes a quantitative model of clean energy restricted electricity fromthe perspective of power system supply and demand balance.Then it analyzes the source-charge dual uncertain factors in the electricity retailer purchasing and selling scenarios in the mid-to long-term electricity market and the day-ahead market.Through the multi-scenario analysis method,the uncertain clean energy consumption and the user’s power demand are combined to form the electricity retailer’s electricity purchase and sales scene,and the typical scene is obtained by using the hierarchical clustering algorithm.This paper establishes a electricity retailer’s risk decisionmodel for purchasing and selling electricity in themid-and long-term market and reduce-abandonment market,and takes the maximum profit expectation of the electricity retailer frompurchasing and selling electricity as the objective function.At the same time,in themediumand longterm electricity market and the day-ahead market,the electricity retailer’s purchase cost,electricity sales income,deviation assessment cost and electricity purchase and sale risk are considered.The molecular results show that electricity retailers can obtain considerable profits in the reduce-abandonment market by optimizing their own electricity purchase and sales strategies,on the premise of balancing profits and risks. 展开更多
关键词 Electricity retailer electricity purchase and sale strategy clean energy consumption
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Digital Development Rights in Developing Countries:Where the Governance Rules for Cross-Border Data Flows
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作者 李艳华 JIANG Yu(译) 《The Journal of Human Rights》 2023年第5期1040-1066,共27页
The digital development rights in developing countries are based on establishing a new international economic order and ensuring equal participation in the digital globalization process to achieve people's well-ro... The digital development rights in developing countries are based on establishing a new international economic order and ensuring equal participation in the digital globalization process to achieve people's well-rounded development in the digital society.The relationship between cross-border data flows and the realization of digital development rights in developing countries is quite complex.Currently,developing countries seek to safeguard their existing digital interests through unilateral regulation to protect data sovereignty and multilateral regulation for cross-border data cooperation.However,developing countries still have to face internal conflicts between national digital development rights and individual and corporate digital development rights during the process of realizing digital development rights.They also encounter external contradictions such as developed countries interfering with developing countries'data sovereignty,developed countries squeezing the policy space of developing countries through dominant rules,and developing countries having conflicts between domestic and international rules.This article argues that balancing openness and security on digital trade platforms is the optimal solution for developing countries to realize their digital development rights.The establishment of WTO digital trade rules should inherently reflect the fundamental demands of developing countries in cross-border data flows.At the same time,given China's dual role as a digital powerhouse and a developing country,it should actively promote the realization of digital development rights in developing countries. 展开更多
关键词 developing countries digital development rights cross-border data flows governance rules
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Analysis of the Development Environment and Trend of Cross-Border E-commerce in China
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作者 Yanxia Li Can Xu Ping Zhu 《Proceedings of Business and Economic Studies》 2023年第6期30-38,共9页
With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,... With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,and there is a gradual improvement in laws and regulations governing cross-border e-commerce,coupled with increased government support.Despite the impact of the COVID-19 pandemic on the market economy,overall development has been steadily improving.The Internet population is expanding,the online retail market is experiencing rapid growth,the consumption structure is undergoing transformation and upgrading,and the e-commerce market is demonstrating significant potential.The advancement of technologies such as big data,artificial intelligence,blockchain,and supply chain has provided more efficient operational support for the cross-border e-commerce industry.Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic,this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends. 展开更多
关键词 cross-border e-commerce Environmental analysis Development trend
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A Comprehensive Measurement Study Analyzing Cross-Border Logistics in Harbin New District
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作者 Yan Wang Xian-Ping Shi 《Proceedings of Business and Economic Studies》 2023年第6期145-152,共8页
The business environment is an important index for measuring the international competitiveness of a country or region.Improving the business environment not only helps the logistics industry reduce costs and increase ... The business environment is an important index for measuring the international competitiveness of a country or region.Improving the business environment not only helps the logistics industry reduce costs and increase efficiency but also promotes the transformation and upgrading of the logistics sector.This paper focuses on the business environment of cross-border logistics enterprises in Harbin New District as the research object.It constructs the business environment index system of logistics enterprises in Harbin New District through empirical research using the subjective weighting method.The research data are then analyzed to identify the shortcomings in optimizing the business environment of cross-border logistics in Harbin New District.The paper proposes countermeasures and suggestions,aiming to provide a decision-making reference for promoting the high-quality development and all-round revitalization of Harbin New District. 展开更多
关键词 Harbin New District cross-border logistics Measurement of business environment Index system
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Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China
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作者 Qianyu Li Jiaxuan Sun 《Proceedings of Business and Economic Studies》 2023年第6期76-80,共5页
The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressi... The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms. 展开更多
关键词 Digital economy cross-border e-commerce B2B platform 2.0 Business model analysis Alibaba International Station
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Omni-Channel Retailing and Firm Performance from a Customer Lifetime Value Perspective
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作者 Liu Xiangdong Mi Zhuang He Mingqin 《China Economist》 2024年第3期89-103,共15页
In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to... In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency. 展开更多
关键词 Omni-channel retailing customer lifetime value machine learning heterogeneous consumer requirements
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Business English Talent Cultivation Research under the Background of Cross-border E-commerce 被引量:1
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作者 刘聪 《海外英语》 2018年第18期246-247,共2页
The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major ... The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce. 展开更多
关键词 Business English TALENT CULTIVATION cross-border E-COMMERCE
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Identifying the Geography and Determinants of O2O Online Retailers in Megacity in Central China:A Case Study of Zhengzhou City 被引量:1
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作者 QI Jinghui NIU Shuwen +4 位作者 YE Chenxi WANG Luojia WEl Yongna WEN Yuzhao ZHAO Shuling 《Chinese Geographical Science》 SCIE CSCD 2021年第5期931-950,共20页
In recent years,O2O e-commerce,represented by online group-buying,has developed vigorously,which had significant impacts on urban commercial space.Zhengzhou City is a rising national central city in China,and its e-co... In recent years,O2O e-commerce,represented by online group-buying,has developed vigorously,which had significant impacts on urban commercial space.Zhengzhou City is a rising national central city in China,and its e-commerce development level is ahead,but relevant researches are rare.Therefore,the data of online retailers of Meituan.com was collected and combined with Baidu map and Baidu heat map data.Then,we adopted the methods such as spatial statistics and geodetector to explore the geography and determinants of O2O online retailers in Zhengzhou urban area.The main conclusions are 1)The spatial development of O2O online retailers is characterized by significant global high-value agglomeration.2)The agglomeration areas of different types of O2O online retailers are different.Most of them are concentrated in the old urban area within the Third Ring Road of Zhengzhou City,forming five comprehensive agglomeration areas.3)The areas with the high e-commerce development level are mainly concentrated in the northeast and southwest of the x-shaped region formed by the intersection of Lianyungang-Lanzhou and Beijing-Guangzhou railways.Erqi Square and Guomao 360 Plaza are at the highest development level,followed by Zhongyuan Wanda Plaza and Daxue Middle Road.The development level at other areas is relatively low.4)Zhengzhou’s O2O commercial pattern is highly dependent on physical business.The population distribution,especially the population distribution during the nightlife period,plays a vital role in its spatial development,followed by accessibility.The influences of physical distance are slightly larger than that of time cost,but the difference between them is little.In addition,travelling costs have the least impact.This paper could provide certain references for urban commercial planning. 展开更多
关键词 O2O online retailers geodetector kernel density spatial development Zhengzhou City China
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Impact of Shipping Distance on Online Retailers' Sales:A Case Study of Maiyang on Tmall 被引量:4
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作者 ZHOU Chunshan JIN Wanfu ZHANG Guojun 《Chinese Geographical Science》 SCIE CSCD 2018年第2期261-273,共13页
Many studies have qualitatively explained that information and communication technology(ICT) has loosened the restrictions of distance and space on retailers' sales. Few empirical studies, however, have explored t... Many studies have qualitatively explained that information and communication technology(ICT) has loosened the restrictions of distance and space on retailers' sales. Few empirical studies, however, have explored the impact of shipping distance on online retailers' sales. This study examined the Maiyang(M-Y) store on Tmall in China as a case study to investigate the relationship between shipping distance and sales. The results showed that sales volume in 2014 at the county level did not strictly obey the distance decay law. The shipped distance of high-priced commodities may not be much longer than that of low-priced commodities. Within the scope of investigation, the relationships between income, cost, and net profit curves do not follow central place theory. Goods have neither thresholds nor ranges. The key factor in the spatial discrepancy of sales is the size of market. The impact of shipping distance on sales is not as strong as that of traditional retailers in Information Era. 展开更多
关键词 距离和 零售商 出售 装运 联机 案例 信息时代 通讯技术
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Index system and methods for comprehensive assessment of cross-border power grid interconnection projects 被引量:1
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作者 Teng Zhao Yizhe Jiang +4 位作者 Han Jiang Yi Gao Wei Wu Chen Wang Jinxiang Zhu 《Global Energy Interconnection》 CAS 2020年第6期532-544,共13页
With the global economy integration and progress in energy transformation,it has become a general trend to surpass national boundaries to achieve wider and optimal energy resource allocations.Consequently,there is a c... With the global economy integration and progress in energy transformation,it has become a general trend to surpass national boundaries to achieve wider and optimal energy resource allocations.Consequently,there is a critical n eed to adopt scie ntific approaches in assessi ng cross-border power grid interconnection projects.First,con sidering the promotion of large-scale renewable energy resources and improvements in system adequacy,a comprehensive assessment index system,including costs,socio-economic benefits,environmental benefits,and technical benefits,is established in this study.Second,a synthetic assessment framework is proposed for cross-border power grid interconnection projects based on the index system comprising cost-benefit analysis,with market and network simulations,iterative methods for indicator weight evaluation,and technique for order preferenee by similarity to an ideal solution(TOPSIS)method for the project rankings.Fin ally,by assessi ng and comparing three cross-border projects betwee n Europe and Asia,the proposed index system and assessment framework have been proved to be effective and feasible;the results of this system can thus support investment decision-making related to such projects in the future. 展开更多
关键词 cross-border power grid interconnection Comprehensive assessment index system Cost-benefit analysis Iterative method TOPSIS method
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China’s Cross-Border E-Commerce: Evolution Pattern and Influencing Factors 被引量:1
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作者 谢国娥 李雪平 《China Economist》 2020年第2期64-76,共13页
In recent years,while the traditional trade sectors have been shrinking,China’s cross-border e-commerce has undergone rapid development and has become a new driver of its international trade.Based on analysis of the ... In recent years,while the traditional trade sectors have been shrinking,China’s cross-border e-commerce has undergone rapid development and has become a new driver of its international trade.Based on analysis of the evolution pattern of China’s cross-border e-commerce,this paper uses a revised gravity model to test empirically the driving factors and the resistance factors in the development of the country’s cross-border e-commerce.The results show that the total GDP,per capita disposable income of urban residents,total imports and exports,and the scale of the online shopping market have a positive relationship with cross-border e-commerce transactions,which are conducive to the development of cross-border e-commerce,while logistics costs inhibit the development of cross-border e-commerce.Accordingly,the paper puts forward several policy recommendations. 展开更多
关键词 cross-border e-commerce revised gravity model per capita disposable income of urban residents influencing factors
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Cross-border E-commerce Upgrading Under Way 被引量:1
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作者 Jessie Green 《China's Foreign Trade》 2016年第4期10-12,共3页
The emerging industry of crossborder e-commerce,which has been undergoing tremendous growth thanks to the loosening policies of consumption upgrading,is facing a large transformation.E-commerce is not as simple as ope... The emerging industry of crossborder e-commerce,which has been undergoing tremendous growth thanks to the loosening policies of consumption upgrading,is facing a large transformation.E-commerce is not as simple as opening an online store,but requires offline resources,offices,a training mechanism for workers,and professional photographing and model innovation services.The industry has experienced two development phases,with the 1.0 展开更多
关键词 cross-border E-commerce Upgrading Under Way
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Decision-Making of a Single Supplier and Multiple Loss-Averse Retailers under Partial Trade Credit
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作者 王志宏 李悦 李红果 《Journal of Donghua University(English Edition)》 EI CAS 2020年第2期156-162,共7页
Under partial trade credit,suppliers usually require retailers to pay a fraction of the purchase cost immediately when ordering and the remaining payment is deferred at the end of the sales period.Considering a supply... Under partial trade credit,suppliers usually require retailers to pay a fraction of the purchase cost immediately when ordering and the remaining payment is deferred at the end of the sales period.Considering a supply chain consisting of a risk-neutral supplier and multiple loss-averse retailers,we develop models under partial trade credit.We analyze the optimal decisions of a supplier and retailers under decentralized decision-making.The study shows that there is a unique Nash equilibrium among the retailers,and the optimal total order quantity of retailers increases as the delayed payment ratio increases and as the degree of retailers'competition increases,but decreases with an increase in the loss aversion.Numerical studies are conducted to demonstrate the solution procedures and the effects of the parameters on decisions and profits. 展开更多
关键词 PARTIAL trade CREDIT loss AVERSION MULTIPLE retailerS decision supply chain
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Properties of Nash Equilibrium Retail Prices in Contract Model with a Supplier, Multiple Retailers and Price-Dependent Demand
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作者 Koichi NAKADE Satoshi TSUBOUCHI Ibtinen SEDIRI 《Journal of Software Engineering and Applications》 2010年第1期27-33,共7页
Recently, price contract models between suppliers and retailers, with stochastic demand have been analyzed based on well-known newsvendor problems. In Bernstein and Federgruen [6], they have analyzed a contract model ... Recently, price contract models between suppliers and retailers, with stochastic demand have been analyzed based on well-known newsvendor problems. In Bernstein and Federgruen [6], they have analyzed a contract model with single supplier and multiples retailers and price dependent demand, where retailers compete on retail prices. Each retailer decides a number of products he procures from the supplier and his retail price to maximize his own profit. This is achieved after giving the wholesale and buy-back prices, which are determined by the supplier as the supplier’s profit is maximized. Bernstein and Federgruen have proved that the retail prices become a unique Nash equilibrium solution under weak conditions on the price dependent distribution of demand. The authors, however, have not mentioned the numerical values and proprieties on these retail prices, the number of products and their individual and overall profits. In this paper, we analyze the model numerically. We first indicate some numerical problems with respect to theorem of Nash equilibrium solutions, which Bernstein and Federgruen proved, and we show their modified results. Then, we compute numerically Nash equilibrium prices, optimal wholesale and buy-back prices for the supplier’s and retailers’ profits, and supply chain optimal retailers’ prices. We also discuss properties on relation between these values and the demand distribution. 展开更多
关键词 Supply CHAIN Management NASH EQUILIBRIUM Stochastic DEMAND Competing retailerS
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Firms discuss cross-border gas pipeline
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《Journal of Natural Gas Chemistry》 CAS CSCD 2004年第3期187-188,共2页
China and Kazakhstan are reviewing the possibil-ity of building a pipeline to deliver natural gas fromwestern Kazakhstan to Xinjiang Uygur AutonomousRegion,on China’s western border,to satisfy the
关键词 Firms discuss cross-border gas pipeline PROJECT
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Possibilities and Opportunities of Wine Tourism Development in the Cross-Border Region of Greece-Bulgaria Through the Protection of Traditional Vine Varieties
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作者 D.Kourkouridis 《Journal of Tourism and Hospitality Management》 2020年第4期140-149,共10页
Wine tourism as an alternative form of tourism is developed in rural areas with significant wine production.But rural areas are usually not characterized by dynamic local economies.Therefore the contribution of wine t... Wine tourism as an alternative form of tourism is developed in rural areas with significant wine production.But rural areas are usually not characterized by dynamic local economies.Therefore the contribution of wine tourism to regional development is important.In the region we will focus on the present paper,i.e.,the countries of Greece and Bulgaria,where the tradition in viticulture and production of quality wines is long.Especially in the cross-border area of Greece-Bulgaria,wine production is very remarkable.The project“VineSOS-SOS for endangered traditional vine varieties”implemented and funded by the Program“Cooperation Program Interreg V-A Greece-Bulgaria 2014-2020”identified local grape varieties in danger of extinction.In addition,a comprehensive intervention mechanism was formed for greater protection and sustainability of these varieties.The next step after the protection and promotion of these varieties is their utilization for the region with the development of a common wine tourism product for the cross-border area of Greece-Bulgaria.The present research seeks to utilize the results of the VineSOS project to develop a proposal for wine tourism development in the cross-border region of Greece-Bulgaria as a single tourist product.The main hypothesis of our research concerns the investigation and formulation of a strategy for the development of wine tourism in the cross-border region of Greece-Bulgaria based on the rare vine varieties found in the region.The development of this strategy emerges through the study of the international literature on wine tourism and the study of good practices at the international level,as well as through the special features of the cross-border area of Greece-Bulgaria. 展开更多
关键词 wine tourism extinct VINE VARIETIES Greece-Bulgaria cross-border area
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