How can social enterprises contribute to sustainable pro-poor tourism development?

"Tourism-Assisting the Poor" has been an important approach in anti-poverty strategy. Studies suggest that the conventional tourism model fails to generate benefits for the poor and to some extent enlarges the gap between the poor and the rich, which subsequently causes more social problems. Pro-poor tourism(PPT) is regarded as an alternative model. Precisely targeted assistance to the poor is the key to initiating this model, while the institutional change and implementation mechanism are essential to run it successfully and sustainably. Social entrepreneurship focusing on social values while adopting modern business philosophy has been introduced recently as an instrument in helping disadvantage population. This paper takes the Smangus community in Taiwan as an example to explore the role of social entrepreneurship and social enterprises in PPT development. It also discusses their implications for the anti-poverty practice in other regions including ethnic areas in China.

Analysis of the Digital Transformation Development Path for Travel Enterprises

The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.

Management Innovation of Tourism Complex Development and Operation Enterprises

With the vigorous development and construction of tourism complex, tourism enterprises under the new business situation and new situation are faced with different problems and development opportunities. This study focuses on the development characteristics and current problems of the tourism complex, and combines the analysis of the consumption characteristics of the target consumers of the complex to discuss the management innovation of the tourism complex development and operation enterprises and find a reasonable management innovation path.

Possibilities and Opportunities of Wine Tourism Development in the Cross-Border Region of Greece-Bulgaria Through the Protection of Traditional Vine Varieties

Wine tourism as an alternative form of tourism is developed in rural areas with significant wine production.But rural areas are usually not characterized by dynamic local economies.Therefore the contribution of wine tourism to regional development is important.In the region we will focus on the present paper,i.e.,the countries of Greece and Bulgaria,where the tradition in viticulture and production of quality wines is long.Especially in the cross-border area of Greece-Bulgaria,wine production is very remarkable.The project“VineSOS-SOS for endangered traditional vine varieties”implemented and funded by the Program“Cooperation Program Interreg V-A Greece-Bulgaria 2014-2020”identified local grape varieties in danger of extinction.In addition,a comprehensive intervention mechanism was formed for greater protection and sustainability of these varieties.The next step after the protection and promotion of these varieties is their utilization for the region with the development of a common wine tourism product for the cross-border area of Greece-Bulgaria.The present research seeks to utilize the results of the VineSOS project to develop a proposal for wine tourism development in the cross-border region of Greece-Bulgaria as a single tourist product.The main hypothesis of our research concerns the investigation and formulation of a strategy for the development of wine tourism in the cross-border region of Greece-Bulgaria based on the rare vine varieties found in the region.The development of this strategy emerges through the study of the international literature on wine tourism and the study of good practices at the international level,as well as through the special features of the cross-border area of Greece-Bulgaria.

Research on the Influence of Business Convergence of Listed Tourism Companies on Enterprise Performance

Studying the impact of business convergence on enterprise performance can provide empirical basis for enterprises to formulate the integrated development strategy.The business convergence degree of 28 listed tourism companies was measured by Herfindahl index,and the impact of business convergence on business performance and the moderating effect of enterprise innovation ability were discussed.The results showed that the business convergence level of listed tourism companies varied greatly.Business convergence had a significant positive impact on short-term profitability of tourism enterprises,and a significant negative impact on the growth of enterprises.Innovation ability had a positive moderating effect on the impact of business convergence on enterprise profitability,but had no significant moderating effect on the impact of business convergence on enterprise growth.The results suggest that at the present stage,the business convergence of listed tourism companies is helpful to improve the profitability of enterprises in the short term,but it does not significantly promote the long-term growth of enterprises.

Significance of Implementing ISO9001 and ISO14001 Standards in Tourism Service Enterprises——the Practice at xin Long Tropical Plants Garden

As a China national comprehensive tropical plants garden, the Xin Long Tropical Plants Garden undertakes multiple tasks of scientific research, species protection, popular science education and tourism reception. Same as a global tropical plants garden, it also faces the strategic tasks of reasonable utilization of biological resources & environmental protection, international exchange & international cooperation and upgrading the level of management. How to upgrade the level of services; how to provide the society with high quality tourism services; how to achieve both resources exploitation and environmental protection; how to match with the international practice; how to eliminate technical barrier of trade and ensure fair competition etc; all these are the problems of common concern of both domestic and foreign enterprises of tourism service. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and ISO14001:1996 dual standard system since 2001 and passed the certification of CQM (China Certification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set an example in implementing standardized management for both domestic and foreign enterprises of tourism service.

A Study on "Internet +" Eco-production and Eco-tourism Mode for Agricultural Enterprises

"Internet +" eco-production and eco-tourism carried out by agricultural enterprises is one of ways to increase income.Urban economic development index evaluation value(u_1),agricultural enterprises' eco-production and eco-tourism index evaluation value(u_2) and Internet popularity index evaluation value(u_3) constitute the ternary coupling system.The ternary coupling coordination degree(D_3) combined with u_2 can be used to judge whether the agricultural enterprises practise eco-production and eco-tourism mode.When u_2≥ 0.5000,D3≥0.6000,the autonomous mode for agricultural enterprises can be used; when 0.4000≤u_2< 0.5000,0.5000≤D_3< 0.6000,the mode of cooperation with travel agency can be used; when 0.3000 ≤u_2< 0.4000,0.4000 ≤D < 0.5000,the tourism business transfer mode can be used; when u_2< 0.3000,D < 0.4000,the tourism business should not be carried out.All the above four modes require "Internet +".

数字化转型对旅游企业高质量发展的影响机制研究——智力资本的中介效应

新经济时代,数字化转型已经成为旅游企业高质量发展的必经之路。明晰数字化转型对旅游企业高质量发展的影响机制,是指导旅游企业数字化转型实践以及促进其高质量发展的重要理论依据。采用2013—2020年沪深A股旅游上市公司的面板数据,基于智力资本的中介效应探讨了数字化转型对旅游企业高质量发展的影响机制。研究发现:数字化转型能够显著促进旅游企业高质量发展;智力资本下的创新资本、人力资本、结构资本以及关系资本在数字化转型对旅游企业高质量发展的影响中均具有中介效应;数字化转型对旅游企业高质量发展因所属行业、所有制性质产生异质性影响,其中数字化转型对综合类旅游企业和非国有旅游企业高质量发展的影响更为明显。研究结论从微观层面阐明了数字化转型与旅游企业高质量发展之间的理论关系,明晰了智力资本的中介效应,为旅游企业数字化转型促进高质量发展提供理论参考与经验启示。

旅游企业商业模式数字化创新路径研究——以携程为例

数字经济时代,如何实现商业模式数字化创新是旅游企业发展的重要议题。基于商业模式理论与数字化研究成果构建理论框架,依据数字技术在携程商业模式应用中的特征差异划分阶段,归纳各阶段的主要路径,探讨旅游企业商业模式数字化创新的特点、动力源以及过程模型。研究发现,在互联网平台化阶段,互联网技术引发核心资源、关键业务和价值主张三个触点并将数字化创新延伸到商业模式各要素之中;在平台移动化与智能化阶段,移动互联网技术与大数据技术等促进企业业务层面联动、需求与供给层面联动,推动平台业务扩张;在生态网络化阶段,云储存、云直播等促进价值创造、价值传递与价值共享三个环节的整合与再造,实现商业生态网络数字化深化和共赢:三个阶段的成效对携程商业模式数字化创新均起到正反馈效应。在商业模式数字化创新的特点上,携程与制造业企业对比,更加注重供需关系的动态平衡;而与其他互联网企业对比,携程更加注重对上游供应链的建设。另外,推动携程商业模式数字化创新的动力来源于企业的创新意识与战略执行能力。

协同理论视角下高职生顶岗实习成效提升策略研究——以旅游外语专业为例

顶岗实习是高职院校专业教学的重要组成部分,是学生提前熟悉岗位、提高职业综合能力的必备途径,也是锤炼学生意志品格、引导学生适应职场、融入社会的重要方式。本文以旅游外语专业为例,探讨高职院校学生顶岗实习协同管理模式的优化策略,以提高学生顶岗实习的成效和专业人才的培养质量。

共创元宇宙:上市文旅企业的数字化创新行为

文章选取微观主体为切入点进行企业层面元宇宙相关的数字化创新行为研究。首先在TOE框架的基础上采用文献调研法和观察法进行元宇宙相关产业特征识别,创新地搭建了引入市场营销要素的M-TOE分析框架,以指导元宇宙创新行为因素梳理;后采用QCA方法,从组态视角进行相关企业参与元宇宙创新的路径探索,归纳出科技赋能创新型、环境感知灵敏型、资源优势强化型、市场资源拓展型等4种企业类型,并尝试给出围绕技术、环境、营销发展的3条实现路径;最后通过建立元宇宙创新发展路径象限图,从数字化创新角度可视化路径选择方向,试图为相关文旅企业的数字化转型之路上的元宇宙需求提供行动路线指南,强调当下企业布局元宇宙时的价值共创意识、“去捷径化”生态责任意识,倡导共同强化产业竞争壁垒,共建良好产业生态。

生态文旅类企业会计核算的创新研究——基于生态产品价值实现视角

生态产品价值实现,是体现“绿水青山就是金山银山”理念的重要路径。近年来,我国开展了各类生态产品价值的核算实践,提供了自然生态估值的新视角。通过核算生态产品价值,能够客观体现生态系统提供生态产品的潜力以及生态产品的社会价值。本文以经营自然资源的生态文旅类企业作为生态产品会计核算的主体,结合会计学基础理论和生态价值常用的评估方法,针对生态文旅类企业构建了企业生态产品会计核算的基本框架,为企业的生态产品运营提供了全新的管理工具。

疫情影响下景区内旅游小企业组织韧性形成机制研究——以西江千户苗寨为例

以西江千户苗寨景区内旅游小企业为研究对象,基于对西江千户苗寨的观察,通过实地调研与访谈收集原始材料,运用程序化扎根理论方法,抽象出疫情影响下景区内旅游小企业组织韧性的内在规律与形成机制。研究发现:1)组织能力和影响因素共同解释景区内旅游小企业组织韧性的由来和强弱,且从组织内外共同作用于韧性的形成和塑造;2)组织能力是旅游小企业组织韧性形成的内在逻辑与规律,即韧性组织具有观察环境、预判影响、危机应对和反思学习等基本能力;3)初始资源、社会资本和纾困措施等因素在景区内旅游小企业组织韧性形成中发挥重要作用,是其谋求组织生存、构建韧性潜力和塑造组织韧性的关键要素和重要手段。

数字化转型对旅游商业模式影响的研究

数字化转型是当今旅游商业模式转变的必由之路,而数字化转型的目的是为提升旅游者体验、运营效率和创新服务更加高质量发展。旅游商业模式的数字化不仅影响了旅游企业组织机构的重组,也对旅游企业文化产生了重要的影响,其战略意义在于改变旅游者体验,提高运营效率,实现服务创新并抢占市场份额,为旅游企业利用数字技术实现数字时代的可持续增长和竞争力提供思路。试在对数字化转型对旅游商业模式的重要性及挑战分析的基础上,对数字化转型对旅游商业模式下旅游者体验和运营效率的影响进行了探究,进而提出旅游企业商业模式数字化转型的实施路径,旨在为旅游企业商业模式数字化转型提供一些建议。

ESG对我国旅游企业财务风险的影响及其机制研究

ESG责任对企业财务风险具有重要影响,但在中国式现代化模式下ESG与旅游企业财务风险的关系表现如何,目前研究极度匮乏。2010—2020年的中国A股上市旅游企业相关数据表明,良好的ESG表现能显著缓解旅游企业财务风险,其内在机制在于,良好的ESG表现通过激发高管、员工、游客、政府、投资者这五方利益相关者采取有利于旅游企业的行动来显著缓解财务风险。以上结论对于倒逼中国旅游企业重视ESG责任,科学应对财务风险,正确处理旅游企业与利益相关者之间的关系有着重要的参考价值。

“一带一路”倡议下旅游民间外交作用机制与发展路径

在旅游经济全球化进程中,旅游目的地政府、旅游企业、旅游行业组织与机构、旅游者等主体的交互活动越来越具有民间外交属性。旅游业民间外交功能已经成为国家和地方政府制定旅游发展战略的重要考量。在“一带一路”倡议下,旅游民间外交作为官方外交的重要补充,发挥着重要作用。在辨析旅游民间外交内涵、主体的基础上,探讨“一带一路”倡议下旅游民间外交的作用机制与发展路径。旅游民间外交的作用机制包括四个方面:城市地方政府制定政策,构建合作框架;旅游行业组织与机构搭建外交平台;旅游企业作为外交载体参与国际合作与竞争;出境游客担当文明旅游“外交大使”。据此提出“一带一路”倡议下旅游民间外交发展路径:城市地方政府营造旅游民间外交环境;旅游行业组织和机构促进市场开发,提升中国旅游业公信力;旅游企业外拓合作共赢,共筑国际旅游联通网络;出境游客化身外交“形象大使”,塑造文明形象。

经营者使用在线旅游平台的影响因素与作用机理——基于乡村小微旅游企业的调查

在线旅游平台是乡村小微旅游企业衔接大市场、提高经营绩效的有效途径之一,然而,数字鸿沟的存在影响着经营者对平台的使用态度及意愿。文章基于技术接受模型(TAM)的理论框架,结合政府作用的实际,将影响数字鸿沟的平台属性与政府支持这两个关键因素作为外部变量构建结构方程模型,探究乡村小微旅游企业在线旅游平台使用意愿的影响因素与作用机理。研究发现:(1)政府支持是重要的外部变量;平台属性中的系统质量、交互性与信息质量对感知易用性和有用性的影响存在差异。(2)感知易用性是平台使用意愿作用机理的关键因素。(3)感知有用性、使用态度也会影响平台使用意愿。(4)男性与女性在影响路径上有所不同。研究解释了数字鸿沟对乡村小微旅游企业使用在线旅游平台的影响以及在不同性别之间的差异,提出政策扶持的精准性、人性化的平台设计与服务是弥合数字鸿沟、让乡村小微旅游企业在数字化浪潮下获得平等发展机遇的重要举措。

上市旅游企业财务风险评价分析的影响因素——以9家上市旅游企业为例

上市旅游企业的财务风险评价分析对企业的健康经营十分重要。企业的发展极易受市场环境、政策因素以及社会环境等影响,产生明显的财务风险和经营风险。基于财务风险评价理论,以9家上市旅游企业的财务数据为例,采用因子分析法实现对数据的降维提取。结果表明,企业的盈利能力对企业的财务风险影响最大。从风险评价的角度提出财务风险识别与控制措施。研究成果可为上市旅游企业有效地识别风险、合理地规避风险、妥善地处理风险提供有益的指导。