From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration ...From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.展开更多
Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper ...Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper analyses pragmatic failure,i.e.pragmatic-linguistic failure and socio-pragmatic failure,which frequently emerge in interpretation,aiming at reducing misunderstanding in communication.展开更多
With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. ...With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.展开更多
In cross-cultural communication, it is found that many communicational aims could not be successfully achieved, even if the speaker is good at using the target language. The problem may lie in the insufficient awarene...In cross-cultural communication, it is found that many communicational aims could not be successfully achieved, even if the speaker is good at using the target language. The problem may lie in the insufficient awareness of the cultural differences. This paper aims to point out the importance of cross-cultural communication in language teaching by discussing the different types of the cross-cultural pragmatic failures.展开更多
In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even fa...In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.展开更多
In cross-cultural communication,we often encounter several problems resulted from cross-cultural pragmatic failure.The reason for this phenomenon is that,as communicators,people often ignore the existence of pragmatic...In cross-cultural communication,we often encounter several problems resulted from cross-cultural pragmatic failure.The reason for this phenomenon is that,as communicators,people often ignore the existence of pragmatic differences in social contact and human relations between Chinese and other foreign languages,and we are often confused about when,where,how,what and to whom we should speak.In this paper,I will try to discuss cross-cultural pragmatic failure,pragmatic differences between Chinese and the native speakers of English and what we should pay attention to in our ESL teaching.展开更多
Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explo...Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.展开更多
As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study a...As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms.The study may help enhance peoples' awareness on polite address in cross-cultural communi cation and improve their communicative competence.Foreign language teachers can get implications for their teaching methods,paying more attention on cultural teaching.In addition,the author hopes that equal cultural communication and multi-cultural concept can be achieved.展开更多
Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communicat...Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners' cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.展开更多
This paper focuses on pragmatic failures in cross-cultural communication and explores the difficult meanings in cross-cultural pragmatics. Through exploring the differences in address, greeting, politeness and other c...This paper focuses on pragmatic failures in cross-cultural communication and explores the difficult meanings in cross-cultural pragmatics. Through exploring the differences in address, greeting, politeness and other cross-cultural aspects, the author explains the cross-cultural basis for pragmatics. The author first explains certain concepts, including culture, pragmatics, pragmatic failures and cross-cultural communication, and then illustrates some pragmatic failures in cross-cultural communication and discusses the causes of these failures. Finally, she gives some suggestions on improving competence in cross-cultural communication. This thesis is intended to remind English learners of the importance of learning cultures of English-speaking countries and facilitate cross-cultural communication.展开更多
Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas...Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas'(1983) classification of pragmatic failure,this article firstly analyzes the types of pragmatic failure in Sinowestern cross-cultural communication and their underlying factors.Then,the article tries to explore the strategies for avoiding such pragmatic failures and improving Chinese EFL(English as a Foreign Language) learners' communication competence from the perspective of English instruction.In Sino-western cross-cultural communication,there are mainly two types of pragmatic failure:pragmalinguistic failure and socio-pragmatic failure.Cultural difference and negative transfer of the mother language are the major factors for pragmatic failure.In English teaching,teachers should arouse students' cross-cultural awareness,effectively combine cultural instruction with language teaching,carry out extra-curricular cross-cultural communication activities,and develop students' good habit of leaning English.展开更多
It is undeniable that it is difficult for Chinese English learners to communicate competently in English with native English speakers. Compared with the grammar mistakes, the pragmalinguistic failures and sociopragmat...It is undeniable that it is difficult for Chinese English learners to communicate competently in English with native English speakers. Compared with the grammar mistakes, the pragmalinguistic failures and sociopragmatic failures are subtle and have received less attention from Chinese English learners. Misunderstanding caused by cross-cultural pragmatic differences is the source of cross-cultural communication breakdown and therefore much more attention should be paid to our communication. The article concerns the failures occurred in cross-cultural communication to show the importance of cross-cultural awareness in the successful communication.展开更多
Nowadays cross-cultural communication plays a more and more important role.It is obvious that English teachers' respon? sibility is to cultivate the students' communicative ability in English teaching. But in ...Nowadays cross-cultural communication plays a more and more important role.It is obvious that English teachers' respon? sibility is to cultivate the students' communicative ability in English teaching. But in communicationmany students have various kinds of problems of pragmatic failure. This article will focus on the study of pragmatic failure in term of verbal communication fail? ure, which mainly includes two kinds of pragmatic failures;one is pragmalinguistic failure and the other is sociopragmatic failure.展开更多
Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that ...Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that English learners encounter in crosscultural communication. It also analyzes all the possible factors which might cause miscomprehension in cross-cultural communication. The goal is to explore some effective approaches to handle these socio-pragmatic failures in cross-cultural communication.展开更多
Translation is cross-cultural activity existing between two different language signs. In the process of translating, translators can not get out of the influence of cultural elements. From the angle of cross-cultural ...Translation is cross-cultural activity existing between two different language signs. In the process of translating, translators can not get out of the influence of cultural elements. From the angle of cross-cultural pragmatic contrasting, the author makes analysis of the problems of difference existing between the volume of information borne or transmitted between two different language signs in the process of translating under the influence of cultural elements, and points out that to study these problems, translators must consider a series of problems about cross-cultural cognitive context. This article also makes cross-cultural pragmatic contrastive analysis in world view difference, register difference, imaginative difference and metaphor difference. The author introduces the method of cross-cultural pragmatic contrastive analysis and suggests taking a series of measures to improve translation education.展开更多
This paper,based on the questionnaire,deduces the causes of pragmatic failure which are summarized into four:The different value orientation between the two cultures,consisting individualism versus collectivism,power ...This paper,based on the questionnaire,deduces the causes of pragmatic failure which are summarized into four:The different value orientation between the two cultures,consisting individualism versus collectivism,power distance,connotation versus denotation,and orientation towards time,negative transfer of equivalent structures and behaviors,insufficient or improper teaching and the scarcity of universal knowledge for communication.展开更多
Language and culture are distinctly interdependent;one reflects the other.In cross-cultural communications,it is critical for language users to use and understand the language appropriately in a certain socio-cultural...Language and culture are distinctly interdependent;one reflects the other.In cross-cultural communications,it is critical for language users to use and understand the language appropriately in a certain socio-cultural context.This paper aims to compare the similarities and differences of compliments and compliment responses in English and Chinese from the cross-cultural pragmatic perspective.The implications for teaching are also discussed so as to bridge the gap caused by cultural differences and minimize the occurrence of potential cross-cultural pragmatic failures.展开更多
The intercultural pragmatics is a field that is concerned broadly in recent years. Cultural difference is an essential factor that caused the pragmatic failure. It is an inevitable fact that Chinese and British have d...The intercultural pragmatics is a field that is concerned broadly in recent years. Cultural difference is an essential factor that caused the pragmatic failure. It is an inevitable fact that Chinese and British have different language habit because of different cultural backgrounds. As a result, pragmatic failure has an effect on the access to information and cause communication misunderstanding even influence communication going with a swing. This thesis tries to analyze the pragmatic failure in cross-cultural communication from the perspective of cultural differences, find the reason and put forward the measures that can solve this problem.展开更多
文摘From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.
文摘Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper analyses pragmatic failure,i.e.pragmatic-linguistic failure and socio-pragmatic failure,which frequently emerge in interpretation,aiming at reducing misunderstanding in communication.
文摘With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.
文摘In cross-cultural communication, it is found that many communicational aims could not be successfully achieved, even if the speaker is good at using the target language. The problem may lie in the insufficient awareness of the cultural differences. This paper aims to point out the importance of cross-cultural communication in language teaching by discussing the different types of the cross-cultural pragmatic failures.
文摘In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.
文摘In cross-cultural communication,we often encounter several problems resulted from cross-cultural pragmatic failure.The reason for this phenomenon is that,as communicators,people often ignore the existence of pragmatic differences in social contact and human relations between Chinese and other foreign languages,and we are often confused about when,where,how,what and to whom we should speak.In this paper,I will try to discuss cross-cultural pragmatic failure,pragmatic differences between Chinese and the native speakers of English and what we should pay attention to in our ESL teaching.
文摘Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.
文摘As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms.The study may help enhance peoples' awareness on polite address in cross-cultural communi cation and improve their communicative competence.Foreign language teachers can get implications for their teaching methods,paying more attention on cultural teaching.In addition,the author hopes that equal cultural communication and multi-cultural concept can be achieved.
文摘Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners' cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.
文摘This paper focuses on pragmatic failures in cross-cultural communication and explores the difficult meanings in cross-cultural pragmatics. Through exploring the differences in address, greeting, politeness and other cross-cultural aspects, the author explains the cross-cultural basis for pragmatics. The author first explains certain concepts, including culture, pragmatics, pragmatic failures and cross-cultural communication, and then illustrates some pragmatic failures in cross-cultural communication and discusses the causes of these failures. Finally, she gives some suggestions on improving competence in cross-cultural communication. This thesis is intended to remind English learners of the importance of learning cultures of English-speaking countries and facilitate cross-cultural communication.
文摘Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas'(1983) classification of pragmatic failure,this article firstly analyzes the types of pragmatic failure in Sinowestern cross-cultural communication and their underlying factors.Then,the article tries to explore the strategies for avoiding such pragmatic failures and improving Chinese EFL(English as a Foreign Language) learners' communication competence from the perspective of English instruction.In Sino-western cross-cultural communication,there are mainly two types of pragmatic failure:pragmalinguistic failure and socio-pragmatic failure.Cultural difference and negative transfer of the mother language are the major factors for pragmatic failure.In English teaching,teachers should arouse students' cross-cultural awareness,effectively combine cultural instruction with language teaching,carry out extra-curricular cross-cultural communication activities,and develop students' good habit of leaning English.
文摘It is undeniable that it is difficult for Chinese English learners to communicate competently in English with native English speakers. Compared with the grammar mistakes, the pragmalinguistic failures and sociopragmatic failures are subtle and have received less attention from Chinese English learners. Misunderstanding caused by cross-cultural pragmatic differences is the source of cross-cultural communication breakdown and therefore much more attention should be paid to our communication. The article concerns the failures occurred in cross-cultural communication to show the importance of cross-cultural awareness in the successful communication.
文摘Nowadays cross-cultural communication plays a more and more important role.It is obvious that English teachers' respon? sibility is to cultivate the students' communicative ability in English teaching. But in communicationmany students have various kinds of problems of pragmatic failure. This article will focus on the study of pragmatic failure in term of verbal communication fail? ure, which mainly includes two kinds of pragmatic failures;one is pragmalinguistic failure and the other is sociopragmatic failure.
文摘Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that English learners encounter in crosscultural communication. It also analyzes all the possible factors which might cause miscomprehension in cross-cultural communication. The goal is to explore some effective approaches to handle these socio-pragmatic failures in cross-cultural communication.
文摘Translation is cross-cultural activity existing between two different language signs. In the process of translating, translators can not get out of the influence of cultural elements. From the angle of cross-cultural pragmatic contrasting, the author makes analysis of the problems of difference existing between the volume of information borne or transmitted between two different language signs in the process of translating under the influence of cultural elements, and points out that to study these problems, translators must consider a series of problems about cross-cultural cognitive context. This article also makes cross-cultural pragmatic contrastive analysis in world view difference, register difference, imaginative difference and metaphor difference. The author introduces the method of cross-cultural pragmatic contrastive analysis and suggests taking a series of measures to improve translation education.
文摘This paper,based on the questionnaire,deduces the causes of pragmatic failure which are summarized into four:The different value orientation between the two cultures,consisting individualism versus collectivism,power distance,connotation versus denotation,and orientation towards time,negative transfer of equivalent structures and behaviors,insufficient or improper teaching and the scarcity of universal knowledge for communication.
文摘Language and culture are distinctly interdependent;one reflects the other.In cross-cultural communications,it is critical for language users to use and understand the language appropriately in a certain socio-cultural context.This paper aims to compare the similarities and differences of compliments and compliment responses in English and Chinese from the cross-cultural pragmatic perspective.The implications for teaching are also discussed so as to bridge the gap caused by cultural differences and minimize the occurrence of potential cross-cultural pragmatic failures.
文摘The intercultural pragmatics is a field that is concerned broadly in recent years. Cultural difference is an essential factor that caused the pragmatic failure. It is an inevitable fact that Chinese and British have different language habit because of different cultural backgrounds. As a result, pragmatic failure has an effect on the access to information and cause communication misunderstanding even influence communication going with a swing. This thesis tries to analyze the pragmatic failure in cross-cultural communication from the perspective of cultural differences, find the reason and put forward the measures that can solve this problem.