Study on The Optimization Strategy of Chinese Coastal Cruise Lines

At present,the cruise industry has become the most rapidly developing industry in the modem tourism industry. The development of Chinese cruise tourism is in the ascendant, and the Chinese cruise lines are also developing and perfecting.Cruise line is an important guarantee for the sustained and healthy development of cruise tourism industry. Based on the theme of China＇s coastal cruise routes, this paper analyzes the layout of the global and Chinese Cruise routes, probes into the development of the cruise and cruise routes in China＇s domestic coastal regions, and on this basis it analyzes the current problems of the development of the domestic coastal cruise lines and puts forward some pertinent countermeasures and suggestions for the problems appearing. The purpose of this study is to provide some help for the development of the cruise industry in China, so as to open up the road for the development of the cruise tourism which is suitable for China＇s national conditions and vigorously promote the development of the cruise industry in China.

Monitoring and Measuring Event Decision-Making Process Using Key Performance Indicators： Evidence From Italian Cruise Terminals

This paper investigates the control systems and coordination mechanisms applied in the relationships between cruise line companies and terminal concessionaires in the cruise events management when the ships are stopping on the quay. Using a case study methodology and focusing on the Italian context, this exploratory study, through a qualitative approach, interviewed two main cruise terminal concessionaires and indirectly observed events planned by cruise companies in sea ports selected for outlining the role of control systems, coordination, and knowledge sharing between the players in cruise events decision-making processes. The first results show that the cruise event management processes on ship berthing and on terminal are separated. The cruise companies don＇t involve terminal concessionaires in the event organization considering them only service suppliers Also, the concessionaires conceive the events planned in the cruise infrastructures as a business unit to optimize the space use, without any forms of coordination or control with cruise companies. Knowledge sharing, coordination, and control among the two players could support the planning, and management of ＂new cruise events＂ in which the visitors may be led from the infrastructure to the ships stopped on the quay. This study offers a set of key performance indicators to support the management, control, and coordination of each inter-organizational relationship identified. Managerial implications and suggestions for improving cruise events management have been provided.