Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing

From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

The Impact of Demographics and Cultural Tourism on University Enrollments in Calabria, Italy

The decline in the birth rate,which has been uninterrupted in Italy since the mid-1960s,has had a significant impact on many aspects of society.As far as the educational system is concerned,this phenomenon has acted like a wave,first causing a decline in the population of the first school age groups,then in the other groups,until recently affecting the 19-25 age group,which includes the majority of university students.As a result,the majority of Italian universities have seen a decline over time in both enrollments(matriculations)and student numbers(enrollments),although the situation varies from one area to another.In the Mezzogiorno,this trend is even more pronounced,since an increasing number of resident students tend to favor universities in the Centre-North,creating a South-Centre-North movement,which could be compared to a particular form of cultural tourism,without a similar flow in the opposite direction.Finally,the study highlights the probable consequences of the recent demographic depopulation on the future trend of university enrollment of residents aged 19-25 in the Calabria region,using the most recent demographic projections of Istat and constructing two evolutionary scenarios.In the first scenario,we have assumed that in the near future university enrollment rates remain constant throughout the period considered;in the second scenario,these rates instead experience a gradual and continuous increase.These results could be useful if further forecasts of university enrollments were to be made at the level of individual Calabrian universities.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu

Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.

Using ArcGIS to Study Transportation Accessibility of Cultural Tourism Resources with Wan'an County in Jiangxi Province as an Example

This paper reviews cultural tourist attractions and transportation conditions of Wan'an County in Jiangxi Province,and calculates the accessibility and kernel density of transportation network by using ArcGIS.Through the analysis,it obtains the spatial relationship between the accessibility of Wan an County and the spatial structural characteristics of"one center,two clusters,two verticals and one horizontal"presented by the cultural tourism resources.Based on this,the paper puts forward the transportation development suggestions for the development of cultural tourism for Wan'an County.

Research on Cultural Embedding in the Cultivation of Tourism Management Professionals

Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.

A Theoretical Model of Cultural Heritage Tourism from the Perspective of Community Participation

Concept of community participation was introduced,and Penang taken for example to study the community participation in cultural heritage tourism.On the basis of the literature review and the statistic data,a theoretical community participation model of community participation in cultural heritage tourism was constructed which combines two perspectives:objective and subjective.This research has significant theoretical and practical meanings not only just for cultural heritage tourism but also for other tourism products.

Research on Health Tourism Development Based on Taoist Culture——A Case Study of Mao Mountain Scenic Area in Jurong City of China

In accordance with relevant theories of health tourism and Taoist health culture,backgrounds for health tourism development in Mao Mountain had been analyzed from perspectives of geographic conditions,environmental resources and source market.It pointed out that brand effect of Mao Mountain Scenic Area had initially formed and "snack" tourism became prominent.After conclusion of necessity and feasibility to develop health tourism in Mao Mountain,it proposed strategies to develop health tourism in Mao Mountain which were "indentifying Taoist health theme,creating harmonious ecological environment,developing characteristic products and completing service system".

Development Strategies of Tea Culture Tourism in the Age of Experience Economy

Experience economy is the fourth development phase following the agrarian economy,the industrial economy and the service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture which could be experienced by tourists,such as leisure experience,health experience,culture experience and so on,and meanwhile,gives strategies of developing tea culture tourism in the age of experience economy.

Research on the Application of Immortal Cultures in Tourism Planning——A Case Study of Tourism Development of Xianshi Town in Zigong City of China

Through analyzing the relationship between immortal cultures and tourist activities, the authors proposed that birth of immortal thought was closely related to early tourist activities. The core idea of immortal cultures was in conformity with modern leisure cultures. Tourist resources in Ancient Xianshi Township were re-explored, and application of immortal cultures in tourism development of the town was studied. The authors proposed that both "immortal" and "salt" should be valued in the tourism development of ancient Xianshi Township, interaction and integration of immortal stories, immortal traces and scenic areas should be stressed in the application of immortal cultures, so as to incorporate "immortal bath" and modern salt bath, and to combine creation of fairyland with modern sightseeing and leisure agriculture.

Study on Tourism Development of the Remains of Dawenkou Culture Based on SWOT Analysis

SWOT Analysis is applied in this study to analyze strengths,weaknesses,opportunities and threats for the tourism development of Dawenkou Culture,which will help Dawenkou area to meet the challenges,seize the opportunities,and adopt pertinent measures for the scientific planning of local tourist resources.The authors suggest promoting the propaganda,improving infrastructures and creating a favorable atmosphere for tourism development,and moreover,study the strategy selection in tourism development of Dawenkou Culture.

Reflections on Cultural Changes of Ethnic Villages in the Tide of Tourism Industry——Based on the Investigation of Tourism Development in Gucheng Village,Turpan,Xinjiang Uygur Autonomous Region,China

By utilizing materials obtained from the field investigation,tourism development of Gucheng Village was analyzed from the history and status quo of tourism industry as well as the inevitability of developing tourism industry in Gucheng Village,cultural changes of the village during the tourism development were introduced and analyzed mainly from 5 perspectives:participation of donkey,language change,religion,morality,villagers' knowledge of cultures of Buddhism in ancient Gaochang.It was believed that tourism industry was an important approach to improve present living conditions of villagers,enlarging the scale of tourism industry was an important way of changing production mode of villagers,and negative influence of tourism development should be attached sufficient importance by relevant departments,consumption concepts of villagers should be guided properly,and all regions of minorities should pay attention to the protection and utilization of local characteristic cultures.

Discussion on the Inheriting and Promotion of Traditional Tea Culture by Tourism Industry

Tea culture,which has a long history,has close relationship with tourism. The study aimed to discuss the important approaches and main manifestation of the inheriting and promotion of tea culture by tourism,and put forward several measures for better utilizing tourism industry to promote the development of tea culture in China

Development Strategies of Sichuan Tourism Economy Based on Wine Culture

Sichuan wine has a long culture and history.Its relevant tourism resources are abundant and widely distributed with the characteristics of great diversity and heritage,leading to its high value in market development.The development of wine culture tourism helps to promote the adjustment and optimization of Sichuan industrial structures,to promote regional economic growth,to build a harmonious society in an all-around way and to realize the sustainable development of local economy.Through the analysis of the connotation and characteristics of Sichuan wine culture tourism resources,obstacles in the development of Sichuan wine culture tourism resources are pointed out in this paper,that is,a lack of overall planning which makes it difficult to play the scale effect,insufficient cultural content of tourism products,no distinct features,not enough marketing efforts,indefinite tourism images in general,and serious overlapping of management in tourism development which constrains the overall development process.For the above-mentioned shortcomings,development strategy of Sichuan tourism economy with wine culture at the core is pointed out.Thoughts and concepts should be changed,and the development of Sichuan wine culture tourism resources should be unified in planning from a strategic perspective,by adopting the tourism development thinking of integrating "point,line,and plane",avoiding extensive mode of operation,making full use of Sichuan local ethnic features,fostering forms of tourism with large cultural contents,exerting increasing efforts on tourism promotion and expansion,actively promoting conglomeration construction of Sichuan wine culture industry,increasing its core market competitiveness,and bringing up Sichuan wine culture tourism talents with high-qualities.

Empirical Research on Tourism Authenticity of Ancient Cultural City——A Case Study of Lijiang Ancient City in China

On the basis of tourism authenticity theory and field investigation and analysis of Lijiang ancient city, the paper had explored tourists' tourism authenticity, and further revealed the inner relation between tourism authenticity and tourism motivation of ancient cultural cities. It was found that ancient cultural cities generally had the highest objective authenticity, followed by existential, constructive and post-modern authenticity. As for tourism motivation, motivation of knowledge function, of reward maximization, of punishment minimization, of self-esteem and of self-fulfillment presented to diminish progressively. Relationships between four types of tourism authenticity and five types of tourism motivations also varied from each other. It had enriched empirical quantitative research results of domestic tourism authenticity in theory, and provided application value for the research on realistic tourism market and planning activity based on tourists in practice.

Study on the Integration of Tourism Industry and Intangible Cultural Heritage—A Case Study of the Core Blackland in the Cold Region,Suihua City of China

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

Tourism Resources' Protective Development of Folk Cultural Heritages——A Case of Stone Carvings in Quyang,Hebei,China

Taking Yangping Village,Quyang County,Hebei Province for an example,folk culture tourism in rural areas of Quyang County was analyzed,on the basis of which advantages were pointed out as rich tourist resources,excellent location,already-developed tourism industry,and also disadvantages as poor road landscaping,serious environment pollution,shortage of high-quality talents,and inadequate development of small commodities.In view of this,corresponding principles and development strategies were proposed to supervise the folk culture tourism in rural areas,such as interaction of commerce and tourism,culture-based,dynamic participation,systematic planning,all-round consideration and so on.As for Yangping Village,key construction projects were discussed from the perspectives of environment construction,design of recreational zone in Shigang Carvings Park,design of functional zone on Huangshi Plaza,design of rural tourist commodities,so as to provide useful references for the development of folk culture tourist resources in China.

Development of Top-quality Tourism Corridor with Cultural Heritage of Emperor's Tomb of Wulingyuan Mausoleum as Theme Experience

Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.