Sustainable development of cultural and creative industry in the internet environment

As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese government policies. What's more, the fast-growing internet has still provided the industry with more possibilities of further development. Analysis suggests that the internet inevitably optimizes China's cultural and creative industry by re-integration of massive resources, promoting its sustainable innovation. Thus the new industrial chain is created, and more profits would flood into the companies in this field in the meantime. In other words, the ecosystem of China's cultural and creative industry is established in this way, which would enjoy a prosperous prospect for sure.

Development and Protection: Reshaping Cultural Policies——A Study of the UN's Advancement of Cultural and Creative Industry in Developing Countries

Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.

On the Challenge to Traditional Film and Television Cultural ＆ Creative Industry from the Fourth Media

The emergence and development of the "fourth media" will become the focal competition power in the subsequent development of the film and television cultural & creative industry.This paper,on the one hand,will illustrate the characteristics of the "fourth media" in the terms of history;on the other hand,it will emphasize that the economic benefits of the traditional media have been replaced by social contact media.The advantages of the "fourth media" are obvious and it will keep developing.We hope that the "fourth media" market in China could improve constantly with strategic vision and integrate into the world market.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

The role of cultural and creative industries in optimizing industrial structure under low-carbon emission constraint

In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.

New Forms, Trends and Problems of Cultural and Creative Industries in China Today

A creative economy is one of the latest trends in the global cultural economic development, with innovation and creation being the driving force of the global economy and cultural practice. To transform cultural industries into cultural and creative industries, the priority is economic restructuring, and specifically upgrading low-end manufacturing through creation. From the Internet way of thinking to "Internet+," from theories to practice, high technologies represented by the Internet have deeply integrated with culture, thereby opening a new dimension of innovation and creation to enhance the dynamics of creative industries and a creative economy. The fast-growing maker movement is an excellent strategy for China to develop into a great country of originality. Core contents of this movement include facilitating national originality, achieving leaping development of originality of our cultural and creative industries, promoting Internet celebrity economy, VR, AR, and other new experiments and new forms. What should correspond to "Internet+" and "Maker space" is "Culture+". It is vital to notice that culture, esthetics and ethics are in fact missing in the development of our cultural and creative industries.

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

The Sports Culture Creative Industry in the UK and its Enlightenment on Sports Industry of China

This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.

The study of folk culture and creative industry development strategy in Hebei

Hebei province is located in the middle and lower reaches of the Yellow River, it is one of the birthplace of the Chinese nation. Its superior natural conditions gave birth to the rich and colorful folk culture. In the trend of rapid development of modem economy, more and more people are aware of the important position in the cultural construction and huge potential about the folk culture. But as the result of the modem cultural development faster and faster, many folk culture has been neglected, even under the modem culture.

Research on the Communication and Development of Heilongjiang Cultural and Creative Industry under the Background of“Belt and Road”

This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.

Creative Industrial Cluster： Three- Stage Development and the Case of Beijing＇s 798 Art District

This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concentrate geographically in a creative industrial cluster in search of resources. The second stage reflects the need for building identity. Finally, the third stage is the outcome of multi-dimensional expansion. As a creative industrial cluster develops, its focus moves from geographic concentration to division of labor and the creation of novel systems. Using this three-stage framework, this paper conducts an empirical study on Beijing＇s 798 District （＂798＂）. Our study finds that the ＂self-destruction ＂phenomenon （which appeared after 798 had reached the stage of network development in a low-level capacity） is essentially the product of a squeezing effect of commercial prosperity on art production. Our study further examines four models of art-commerce integration and explains the ways in which creative industrial clusters are different from conventional industrial clusters： a creative cluster is a platform of integration for culture, commerce, and technology. Its course of development is characterized by novelty, emergence of identity through interfacing, and network cooperation.

Introduction:Creativity and Imagination through Time,Culture and Identity

Highlighting the Time,Culture and Identity cross-disciplinary project conducted between the Science Museum in London,the Palace Museum in Beijing,academics at Beijing Jiaotong University and the Institute for the History of Natural Sciences,and creative industries practitioners in China and the UK,this introduction highlights the key impacts of the research.As well as creating the practical output of a digital museum experience focused on the workings of the Country Scene clock,the research brought a range of wider impacts,including a change in understanding between collaborators,capacity-building skills,research process development and a change in attitude.The papers of this supplementary issue reflect some of the range of impacts of the work of our collaborators.

Transformation of Industrial Heritage from the Perspective of Urban Memory:A Case Study of Taoxichuan Creative Square

Urban memory is the soul of a city. With the rapid development of the city, the phenomena of“large-scale demolition and construction” and “a thousand cities having the same pattern” are becoming more and more serious, and the urban characteristics containing rich historical information are gradually lost. As an important witness of the historical development of urban industry, industrial heritage contains precious historical and cultural values. Starting urban memory, and taking Taoxichuan Square as the example,through field research and memory interview, the continuation manner of urban memory in industrial heritage space is studied, and the transformation strategy of industrial heritage is put forward from the perspective of urban memory, making industrial heritage have a unique life cycle and cultural precipitation,inherit the urban context and promote the harmonious development of society.

数字赋能文化创意产业的机理、现实及实现路径

数字技术具有较强的赋能作用,对文化创意产业的转型升级作用越来越明显。数字技术全面赋能文化创意产业生产、流通、消费领域。文化创意产业数字化进程加速,但发展依然存在不平衡的问题。未来,要依托“数字中国”战略,推动文化创意产业数字化转型;发展相关核心技术,提升文化创意产业的技术水平;加强内容创新,优化数字文化创意产品供给;加强数字文化治理,推进文化创意产业健康发展。

“体验”视角下红色文创产品设计

在红色旅游市场趋于“年轻化”的时代背景下,富有创意的文创产品正受到年轻人的追捧,让游客从“旁观者”转变为“体验者”,在体验中与红色文化深入对话交流。文章从“体验”的视角出发,提出红色旅游“文创+”的新策略模式,将“个性化”“数字化”“沉浸式”三者融入到文创产品设计中,以期为产品设计研究提供新的思路,也在潜移默化中强化新时代红色教育,传承红色精神。

“互联网+”背景下贵州非遗文创产业发展路径研究

非物质文化遗产是人类历史长河和在人们日常生活中凝聚而成的文化精粹,非遗文化的艺术价值、工艺价值、文化价值以及商业价值等都将在文创设计时焕发新机,而形成产业将会激发出最大的发展潜能。目前,随着信息技术和互联网的飞速发展,贵州非遗的保护、传承以及发展迎来了新契机,而非遗文创产业是对其传承与保护的重要途径,也是推动经济增长的有效方式。本文在“互联网+”背景下分析贵州非遗基本现状及存在的问题,并为贵州非遗文创产业提出发展路径建议,以期促进贵州非遗产业的可持续发展,进而助力贵州经济发展。

产业数字化驱动民俗文化创造力传承发展的内在机理与实现路径

产业数字化是中国经济社会步入高质量发展新阶段的标志,也是推动民俗文化创造力传承发展的重要机遇。通过分析现阶段中国民俗文化创造力发展现状,深入挖掘、构建、留存民俗文化样态演变过程中的母本、母题以及文化符号、图式、形态的基因数据库,研究当下中国民俗文化创造力健康、和谐、高效传承发展所遇到的产品创新及新媒体内容服务建设出现的问题。未来通过产业数字化技术平台驱动技术路径、内容路径和跨界路径三个方面,促进新媒体环境下中国民俗文化创造力传承发展,并搭建民俗文化意象和工艺的资源谱系,弘扬大国工匠精神。中国民俗文化创造力传承发展的实现路径,首先要突出文化内涵,弘扬中华优秀传统文化的与时俱进精神,深化民俗文化的产业数字化支撑。其次要倡导民俗文化生产企业秉持中华造物精神、工匠境界、匠人态度的文化理念。最后在国家层面要引导全社会参与民俗文化传承与创新发展,让人民群众了解和喜爱民俗文化,增强民族自豪感和文化自信心。